[YouTubeUlar] <— 2,764,975
2 Days - 2 Million views on this simplistic holiday campaign by the NBA.
Goodby Silverstein & Partners grabbed Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson to make this advertisement idea a reality.
Genius.
[YouTubeUlar] <— 12 Mil
Basketball - 11 years old - This was 4 years ago - Trying to find a follow up
[iDevice Link] <— 1,906,481 views
“LeBron James asks for advice. In this spot, James seems to only stir up the antipathy that was directed toward him around his overly-publicized move to Miami. Doth he protest too much?”
–Creativity
Wieden + Kennedy Portland are still at it.
Basketball – welcome back.
Genius.
1. Tiger Woods, Golf – $105 million.
2. Floyd Mayweather , Boxing – $65 million.
3. Kobe Bryant, Basketball – $48 million.
4. Phil Mickleson, Golf – $46 million.
5. David Beckham, Soccer – $43.7 million.
6. Roger Federer, Tennis – $43 million.
7. LeBron James, Basketball – $42.8 million.
8. Manny Pacquiao – Boxing, $42 million.
9. Eli Manning, Football – $39.9 million.
10. Terrell Suggs, Football – $38.3 million.
The perfect combination of stupidity, athleticism, marketing and value.
Stupidity – just watch.
Athleticism – you try.
Marketing – tell a friend.
Value – they are sponsoring 1 overseas child through Compassion International for every 100,000 views this video receives.
It’s the internet phenomenon organization that describes itself – Dude Perfect.