{"id":1894,"date":"2009-11-12T09:32:17","date_gmt":"2009-11-12T16:32:17","guid":{"rendered":"http:\/\/www.hydle.com\/blog\/?p=1894"},"modified":"2009-11-11T17:44:29","modified_gmt":"2009-11-12T00:44:29","slug":"experiences-rule-advertising","status":"publish","type":"post","link":"https:\/\/www.hydle.com\/blog\/2009\/11\/experiences-rule-advertising\/","title":{"rendered":"Experiences Rule Advertising"},"content":{"rendered":"

Cheers to Red Bull – Guinness – Nike … all great examples of non technology bred companies that understand the experience-driven world.<\/p>\n

\nRed Bull basically pioneered the experiential category. Not only did the brand rise to prominence by sponsoring alternative athletes and lifestyles<\/a>, it went further by creating its own events, like Red Bull’s Flugtag<\/a> and even its own sports like Red Bull’s Crashed Ice<\/a>, which takes over old Quebec with a mix of hockey and motorcross. Even the brand’s website has morphed into a blog<\/a>, much like today’s most popular publishers.\n<\/p><\/blockquote>\n

A quick and fun read awaits you by clicking this link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cheers to Red Bull – Guinness – Nike … all great examples of non technology bred companies that understand the experience-driven world. Red Bull basically pioneered the experiential category. Not only did the brand rise to prominence by sponsoring alternative … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"_links_to":"","_links_to_target":""},"categories":[71,3,41],"tags":[320,99,319,318],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2oCe7-uy","_links":{"self":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/1894"}],"collection":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/comments?post=1894"}],"version-history":[{"count":4,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/1894\/revisions"}],"predecessor-version":[{"id":1898,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/1894\/revisions\/1898"}],"wp:attachment":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/media?parent=1894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/categories?post=1894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/tags?post=1894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}