{"id":4962,"date":"2011-01-04T11:37:36","date_gmt":"2011-01-04T18:37:36","guid":{"rendered":"http:\/\/www.hydle.com\/blog\/?p=4962"},"modified":"2011-01-04T11:57:51","modified_gmt":"2011-01-04T18:57:51","slug":"2010-old-spice-case-study","status":"publish","type":"post","link":"https:\/\/www.hydle.com\/blog\/2011\/01\/2010-old-spice-case-study\/","title":{"rendered":"2010 Old Spice Case Study"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"YouTube video player\" class=\"youtube-player\" type=\"text\/html\" width=\"540\" height=\"334\" src=\"http:\/\/www.youtube.com\/embed\/fD1WqPGn5Ag?rel=0&amp;hd=1\" frameborder=\"0\"><\/iframe><\/p>\n<p>[<a href=\"http:\/\/www.youtube.com\/watch?v=fD1WqPGn5Ag\" target=\"_blank\">iDevice Link<\/a>] <\u2014 6,400 views\n\nCementing Old Spice as the number 1 brand of body wash for men.  \nHow did they do it?  Just watch.\n\nI think we can cleanly say Old Spice has won this game... even though they were a little <a href=\"http:\/\/www.hydle.com\/blog\/2010\/03\/clean-your-balls\/\">late<\/a> to the game.<\/p>\n<p>Successful Man Cleaning and Grooming Internet Campaigns:<br \/>\n2010 &#8211; <a href=\"http:\/\/www.hydle.com\/blog\/2010\/07\/old-spice-hello-ladies\/\">Old Spice<\/a><br \/>\n2008 &#8211; <a href=\"http:\/\/www.hydle.com\/blog\/2010\/03\/clean-your-balls\/\">Axe Detailer<\/a><br \/>\n2006 &#8211; <a href=\"http:\/\/www.youtube.com\/watch?v=Zd7iPrXs5-k\">Philips Body Groom<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[iDevice Link]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"_links_to":"","_links_to_target":""},"categories":[140,618,24,4,267,3,19,606,41,6],"tags":[3007,231,230],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2oCe7-1i2","_links":{"self":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/4962"}],"collection":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/comments?post=4962"}],"version-history":[{"count":7,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/4962\/revisions"}],"predecessor-version":[{"id":4971,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/4962\/revisions\/4971"}],"wp:attachment":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/media?parent=4962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/categories?post=4962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/tags?post=4962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}