{"id":5144,"date":"2011-02-08T10:10:37","date_gmt":"2011-02-08T17:10:37","guid":{"rendered":"http:\/\/www.hydle.com\/blog\/?p=5144"},"modified":"2011-02-08T10:11:52","modified_gmt":"2011-02-08T17:11:52","slug":"super-bowl-advertisement-rankings","status":"publish","type":"post","link":"https:\/\/www.hydle.com\/blog\/2011\/02\/super-bowl-advertisement-rankings\/","title":{"rendered":"Super Bowl Advertisement Rankings"},"content":{"rendered":"

\"\"<\/a><\/p>\n

I haven’t concluded my super bowl ad recap yet, but as usual… rankings are coming in from all over.<\/p>\n

Animal Ads Resonate with Viewers<\/strong>
\nThe overall number one ad with viewers (overall score of about 72.3) was \u201cSaluting Beaver\u201d from Bridgestone, featuring a motorist who is able to avoid hitting a beaver and then plunging into a river thanks to tire traction (and a little rodent-supplied assistance). \u201cSaluting Beaver\u201d scored first in both emotion ranking (evoking most possible positive and least possible negative emotions) and water cooler ranking (likelihood of participants discussing the ad at the water cooler the next day), and third in interest ranking (how well it held the interest of viewers).<\/p>\n

Meanwhile, the self-explanatory \u201cDog Party\u201d ad from Bud Light, which came in third overall, ranked first in viewer interest.<\/p>\n

Automotive Ads Take Three Top 10 Spots<\/strong>
\nThree of the top 10 ads, including the number one ad, were for autos or automotive products. Two ads were for snack food, and one ad promoted a product in each of the following five categories: the NFL, beer, film, soda, and online portal.<\/p>\n

[Read Full<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"

I haven’t concluded my super bowl ad recap yet, but as usual… rankings are coming in from all over. Animal Ads Resonate with Viewers The overall number one ad with viewers (overall score of about 72.3) was \u201cSaluting Beaver\u201d from … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"_links_to":"","_links_to_target":""},"categories":[523,164,15,17,140,507,60,267,3,95,111,61,18,62,6],"tags":[219,1304,477,1306,772,428,951,567,488,196,1305],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2oCe7-1kY","_links":{"self":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/5144"}],"collection":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/comments?post=5144"}],"version-history":[{"count":2,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/5144\/revisions"}],"predecessor-version":[{"id":5147,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/5144\/revisions\/5147"}],"wp:attachment":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/media?parent=5144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/categories?post=5144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/tags?post=5144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}