{"id":5593,"date":"2011-04-24T08:24:06","date_gmt":"2011-04-24T14:24:06","guid":{"rendered":"http:\/\/www.hydle.com\/blog\/?p=5593"},"modified":"2011-04-19T08:26:00","modified_gmt":"2011-04-19T14:26:00","slug":"economies-of-small","status":"publish","type":"post","link":"https:\/\/www.hydle.com\/blog\/2011\/04\/economies-of-small\/","title":{"rendered":"Economies of Small"},"content":{"rendered":"
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Subscribe to the good words of Seth Godin<\/p><\/div>\n

Economies of scale are well understood. Bigger factories are more efficient, bigger distribution networks are more efficient, bigger ad campaigns can be more efficient. It’s often hard to defeat a major competitor, particularly if the market is looking for security and the status quo.<\/p>\n

But what about the economies of small? Is being bigger an intrinsic benefit in and of itself?<\/p>\n

If your goal is to make a profit, it’s entirely possible that less overhead and a more focused product line will increase it.<\/p>\n

If your goal is to make more art, it’s entirely possible the ridding yourself of obligations and scale will help you do that.<\/p>\n

If your goal is to have more fun, it’s certainly likely that avoiding the high stakes of more debt, more financing and more stuff will help with that.<\/p>\n

I think we embraced scale as a goal when the economies of that scale were so obvious that we didn’t even need to mention them. Now that it’s so much easier to produce a product in the small and market a product in the small, and now that it’s so beneficial to offer a service to just a few, with focus and attention, perhaps we need to rethink the very goal of scale.<\/p>\n

Don’t be small because you can’t figure out how to get big. Consider being small because it might be better.<\/p>\n","protected":false},"excerpt":{"rendered":"

Economies of scale are well understood. Bigger factories are more efficient, bigger distribution networks are more efficient, bigger ad campaigns can be more efficient. It’s often hard to defeat a major competitor, particularly if the market is looking for security … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"_links_to":"","_links_to_target":""},"categories":[969,3,1034],"tags":[953],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2oCe7-1sd","_links":{"self":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/5593"}],"collection":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/comments?post=5593"}],"version-history":[{"count":2,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/5593\/revisions"}],"predecessor-version":[{"id":5595,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/5593\/revisions\/5595"}],"wp:attachment":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/media?parent=5593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/categories?post=5593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/tags?post=5593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}