{"id":6934,"date":"2012-02-12T22:29:42","date_gmt":"2012-02-13T05:29:42","guid":{"rendered":"http:\/\/www.hydle.com\/blog\/?p=6934"},"modified":"2012-02-12T22:54:36","modified_gmt":"2012-02-13T05:54:36","slug":"chipotle-back-to-the-start","status":"publish","type":"post","link":"https:\/\/www.hydle.com\/blog\/2012\/02\/chipotle-back-to-the-start\/","title":{"rendered":"Chipotle &#8211; Back to the start"},"content":{"rendered":"<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/aMfSGt6rHos?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><br \/>\n[<a href=\"http:\/\/www.youtube.com\/watch?v=aMfSGt6rHos\" target=\"_blank\">YouTube<\/a>] <\u2014 4,429,478\n[<a href=\"http:\/\/www.youtube.com\/watch?v=AFlbGwAW7rw\" target=\"_blank\">Behind the Scenes<\/a>] <\u2014 44,751\n\nCongratulations to Chipotle for airing their first national television commercial. Back to the Start was a YouTube web release back in August and carries you through the story of Chipotle, told through the practices of a farmer.\n\n\n<blockquote>&#8220;The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.&#8221;<\/p><\/blockquote>\n<p>1000% Genius &#8211; should have been a Super Bowl ad. <\/p>\n<p><a href=\"http:\/\/click.linksynergy.com\/fs-bin\/stat?id=mWUJZlsW84U&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Falbum%252Fthe-scientist%252Fid458479961%253Fi%253D458479962%2526uo%253D4%2526partnerId%253D30\" target=\"_blank\">Buy the song<\/a> and support The Chipotle Cultivate Foundation.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/click.linksynergy.com\/fs-bin\/stat?id=mWUJZlsW84U&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Falbum%252Fthe-scientist%252Fid458479961%253Fi%253D458479962%2526uo%253D4%2526partnerId%253D30\" target=\"_blank\"><img data-attachment-id=\"6943\" data-permalink=\"https:\/\/www.hydle.com\/blog\/2012\/02\/chipotle-back-to-the-start\/willie-nelson-coldplay-the-scientist\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.hydle.com\/blog\/wp-content\/uploads\/2012\/02\/willie-nelson-coldplay-the-scientist.jpg?fit=484%2C272&amp;ssl=1\" data-orig-size=\"484,272\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"willie-nelson-coldplay-the-scientist\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.hydle.com\/blog\/wp-content\/uploads\/2012\/02\/willie-nelson-coldplay-the-scientist.jpg?fit=270%2C151&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.hydle.com\/blog\/wp-content\/uploads\/2012\/02\/willie-nelson-coldplay-the-scientist.jpg?fit=484%2C272&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-6943 aligncenter\" title=\"willie-nelson-coldplay-the-scientist\" src=\"https:\/\/i0.wp.com\/www.hydle.com\/blog\/wp-content\/uploads\/2012\/02\/willie-nelson-coldplay-the-scientist.jpg?resize=484%2C272\" alt=\"\" width=\"484\" height=\"272\" srcset=\"https:\/\/i0.wp.com\/www.hydle.com\/blog\/wp-content\/uploads\/2012\/02\/willie-nelson-coldplay-the-scientist.jpg?w=484&amp;ssl=1 484w, https:\/\/i0.wp.com\/www.hydle.com\/blog\/wp-content\/uploads\/2012\/02\/willie-nelson-coldplay-the-scientist.jpg?resize=270%2C151&amp;ssl=1 270w\" sizes=\"(max-width: 484px) 100vw, 484px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><a href=\"http:\/\/click.linksynergy.com\/fs-bin\/stat?id=mWUJZlsW84U&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Falbum%252Fthe-scientist%252Fid458479961%253Fi%253D458479962%2526uo%253D4%2526partnerId%253D30\" target=\"itunes_store\"><img decoding=\"async\" style=\"border: 0;\" src=\"https:\/\/i0.wp.com\/r.mzstatic.com\/images\/web\/linkmaker\/badge_itunes-sm.gif?w=584\" alt=\"The Scientist - The Scientist - Single\" data-recalc-dims=\"1\" \/><\/a> <a href=\"http:\/\/click.linksynergy.com\/fs-bin\/stat?id=mWUJZlsW84U&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Falbum%252Fthe-scientist%252Fid458479961%253Fi%253D458479962%2526uo%253D4%2526partnerId%253D30\" target=\"itunes_store\">Willie Nelson &#8211; The Scientist<\/a><\/p>\n<p>[<a href=\"http:\/\/www.nytimes.com\/2012\/02\/10\/business\/media\/chipotle-ad-promotes-sustainable-farming.html?_r=1\" target=\"_blank\">NY Times Article<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[YouTube]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"_links_to":"","_links_to_target":""},"categories":[140,507,618,24,1448,60,291,4,1080,969,3,95,502,19,158,606,1769,6],"tags":[115,995,2988,2125,2126,2128,2127],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2oCe7-1NQ","_links":{"self":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/6934"}],"collection":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/comments?post=6934"}],"version-history":[{"count":16,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/6934\/revisions"}],"predecessor-version":[{"id":6951,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/6934\/revisions\/6951"}],"wp:attachment":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/media?parent=6934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/categories?post=6934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/tags?post=6934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}