{"id":7144,"date":"2012-04-03T19:38:10","date_gmt":"2012-04-04T01:38:10","guid":{"rendered":"http:\/\/www.hydle.com\/blog\/?p=7144"},"modified":"2012-04-03T19:38:10","modified_gmt":"2012-04-04T01:38:10","slug":"seth-godin-the-coalition-of-no","status":"publish","type":"post","link":"https:\/\/www.hydle.com\/blog\/2012\/04\/seth-godin-the-coalition-of-no\/","title":{"rendered":"Seth Godin &#8211; The Coalition of No"},"content":{"rendered":"<p><div id=\"attachment_4465\" style=\"width: 170px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2012\/04\/the-coalition-of-no.html?utm_source=hydle\" target=\"_blank\"><img aria-describedby=\"caption-attachment-4465\" data-attachment-id=\"4465\" data-permalink=\"https:\/\/www.hydle.com\/blog\/2010\/09\/self-delusion-and-self-loathing\/head-clickme2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.hydle.com\/blog\/wp-content\/uploads\/2010\/09\/head-clickme2.gif?fit=160%2C270&amp;ssl=1\" data-orig-size=\"160,270\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"head-clickme2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Subscribe to Seth Godin&#8217;s good words&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/www.hydle.com\/blog\/wp-content\/uploads\/2010\/09\/head-clickme2.gif?fit=160%2C270&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.hydle.com\/blog\/wp-content\/uploads\/2010\/09\/head-clickme2.gif?fit=160%2C270&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4465  \" title=\"head-clickme2\" src=\"https:\/\/i0.wp.com\/www.hydle.com\/blog\/wp-content\/uploads\/2010\/09\/head-clickme2.gif?resize=160%2C270\" alt=\"\" width=\"160\" height=\"270\" data-recalc-dims=\"1\" \/><\/a><p id=\"caption-attachment-4465\" class=\"wp-caption-text\">Subscribe to the good words of Seth Godin<\/p><\/div>It&#8217;s easy to join.<\/p>\n<p>There are a million reasons to say no, but few reasons to stand up and say yes.<\/p>\n<p>No requires just one objection, one defensible reason to avoid change. No has many allies&#8211;anyone who fears the future or stands to benefit from the status quo. And no is easy to say, because you actually don&#8217;t even need a reason.<\/p>\n<p>No is an easy way to grab power, because with yes comes responsibility, but no is the easy way to block action, to exert the privilege of your position to slow things down.<\/p>\n<p>No comes from fear and greed and, most of all, a shortage of openness and attention. You don&#8217;t have to pay attention or do the math or role play the outcomes in order to join the coalition that would rather things stay as they are (because they&#8217;ve chosen not to do the hard work of imagining how they might be).<\/p>\n<p>And yet the coalition of No keeps losing. We live in a world of yes, where possibility and innovation and the willingness to care often triumph over the masses that would rather it all just quieted down and went back to normal.<\/p>\n<p>Yes is the new normal. And just in time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s easy to join. There are a million reasons to say no, but few reasons to stand up and say yes. No requires just one objection, one defensible reason to avoid change. No has many allies&#8211;anyone who fears the future &hellip; <a href=\"https:\/\/www.hydle.com\/blog\/2012\/04\/seth-godin-the-coalition-of-no\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"_links_to":"","_links_to_target":""},"categories":[1288,2154,1248,1115,797,618,1399,125,26,1080,969,3,838,502,798,1831,1034,868,1711,41,799,92],"tags":[953,2203],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2oCe7-1Re","_links":{"self":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/7144"}],"collection":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/comments?post=7144"}],"version-history":[{"count":1,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/7144\/revisions"}],"predecessor-version":[{"id":7145,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/7144\/revisions\/7145"}],"wp:attachment":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/media?parent=7144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/categories?post=7144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/tags?post=7144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}