{"id":7254,"date":"2012-04-26T10:33:45","date_gmt":"2012-04-26T16:33:45","guid":{"rendered":"http:\/\/www.hydle.com\/blog\/?p=7254"},"modified":"2012-04-26T10:33:45","modified_gmt":"2012-04-26T16:33:45","slug":"seth-godin-people-strategy","status":"publish","type":"post","link":"https:\/\/www.hydle.com\/blog\/2012\/04\/seth-godin-people-strategy\/","title":{"rendered":"Seth Godin – People Strategy"},"content":{"rendered":"

\"\"<\/a>

Subscribe to the good words of Seth Godin<\/p><\/div>Hard to imagine a consultant or investor asking the CMO, “so, what’s your telephone strategy?”<\/p>\n

We don’t have a telephone strategy. The telephone is a tool, a simple medium, and it’s only purpose is to connect us to interested human beings.<\/p>\n

And then the internet comes along and it’s mysterious and suddenly we need an email strategy and a social media strategy and a web strategy and a mobile strategy.<\/p>\n

No, we don’t.<\/p>\n

It’s still people. We still have one and only one thing that matters, and it’s people.<\/p>\n

All of these media are conduits, they are tools that human beings use to waste time or communicate or calculate or engage or learn. Behind each of the tools is a person. Do you have a story to tell that person? An engagement or a benefit to offer them?<\/p>\n

Figure out the people part and the technology gets a whole lot simpler.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hard to imagine a consultant or investor asking the CMO, “so, what’s your telephone strategy?” We don’t have a telephone strategy. The telephone is a tool, a simple medium, and it’s only purpose is to connect us to interested human … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"_links_to":"","_links_to_target":""},"categories":[1288,2154,140,1248,797,1399,3,838,798,1034,868,41,799],"tags":[953,3001,3004],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2oCe7-1T0","_links":{"self":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/7254"}],"collection":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/comments?post=7254"}],"version-history":[{"count":2,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/7254\/revisions"}],"predecessor-version":[{"id":7344,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/7254\/revisions\/7344"}],"wp:attachment":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/media?parent=7254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/categories?post=7254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/tags?post=7254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}