{"id":7414,"date":"2012-05-27T23:43:56","date_gmt":"2012-05-28T05:43:56","guid":{"rendered":"http:\/\/www.hydle.com\/blog\/?p=7414"},"modified":"2012-05-28T00:35:49","modified_gmt":"2012-05-28T06:35:49","slug":"seth-godin-what-are-you-leaving-behind","status":"publish","type":"post","link":"https:\/\/www.hydle.com\/blog\/2012\/05\/seth-godin-what-are-you-leaving-behind\/","title":{"rendered":"Seth Godin – What are you leaving behind?"},"content":{"rendered":"
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Subscribe to the good words of Seth Godin<\/p><\/div>\n

I love watching contrails, those streams of white frozen exhaust that jets leave behind. It's a temporary track in the sand, and then the sun melts them and they're gone.<\/p>\n

Go to Montana and you might see the tracks dinosaurs left a bazillion years ago. Same sort of travel, very different half-life of their passage.<\/p>\n

All day long you're emailing or tweeting or liking or meeting… and every once in a while, something tangible is produced. But is there a mark of your passage? Fifty years later, we might hear a demo tape or an outtake of something a musician scratched together while making an album. Often, though, there's no trace.<\/p>\n

I'm fascinated by blogs like this one<\/a>, which are basically public notes and coffee breaks by a brilliant designer in between her 'real' work. Unlike tweets, which vanish, Tina's posts are here for a long time and much easier to share and bookmark. Her trail becomes useful not just to her, but to everyone who is interested.<\/p>\n

What would happen if you took ten minutes of coffeebreak downtime every day and produced an online artifact instead? What if your collected thoughts<\/a> about your industry became an ebook<\/a> or a series of useful instructions<\/a> or pages<\/a> or videos?<\/p>\n

What if we all did that?<\/p>\n","protected":false},"excerpt":{"rendered":"

I love watching contrails, those streams of white frozen exhaust that jets leave behind. It's a temporary track in the sand, and then the sun melts them and they're gone. Go to Montana and you might see the tracks dinosaurs … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"_links_to":"","_links_to_target":""},"categories":[618,4,1080,969,3,19,1034],"tags":[3028,1150,953],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2oCe7-1VA","_links":{"self":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/7414"}],"collection":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/comments?post=7414"}],"version-history":[{"count":3,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/7414\/revisions"}],"predecessor-version":[{"id":7417,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/posts\/7414\/revisions\/7417"}],"wp:attachment":[{"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/media?parent=7414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/categories?post=7414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hydle.com\/blog\/wp-json\/wp\/v2\/tags?post=7414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}