Category Archives: Green

Is it a fad or a new way of life? Or both? These posts are going to track my learning about new technologies and implementations on sustainability practices.

2009 Media Elements

In 2009 I averaged just over 69 captured media elements a day which is directly on par with the last three years.
I shot 9,582 videos and 14,304 photos on the canon. 1,421 came from the iPhone which is no longer a daily pocket device for me.

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HYDLE – Super Bowl Ad Wrap-up

Song – Dream Police – Cheap Trick
I tracked 100 advertisements throughout Super Bowl XLIV and the winner for most creative and overall best executed upon first review is Audi… and this is partly why – Take the challenge. Nice work Paul Venables from Venebles Bell & Partners in San Francisco.
Two other ads that blatantly [...]

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Brosive Hydle Creates

My creative brother is at it again… this time making what he calls a Green friendly “Media Credenza” from sustainable materials.
“I designed, built and hand painted….yes, hand painted to look like real wood but its not real wood at all…. its made from formaldehyde free MDF…. look it up, its a green material. [...]

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Green Washing

Where do you draw the line between convenience and living greener?  What actions will you take to live a more sustainable lifestyle?  From the looks of it… we consumers have a long way to go – as do marketers.
What does Green mean to you?
Read Full Article

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New iPhone 3G S (the ski racer)

iPhone 3G S now has video capability, faster processing power and longer battery life. It is hard to determine what differences are actually hardware driven and which ones Apple is software marketing into the phone… but this chart should help.
On a green note – the new packaging is 23% smaller then the already minimal [...]

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Worlds Greenest Notebooks

New kids are in town. Which means my current 17″ Unibody MacBook Pro 2.66GHz / 4GB / 320GB is for sale.
Apple claims these are the greenest notebooks available with their revolutionary new built-in battery that can recharge up to 1000 times. That equates to 3x less battery waste over the course [...]

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Green Steps = Small Steps

This video is not interesting enough to embed… and neither is this feel good story about Marcal – the oldest recycled paper maker in the country – but it brings up good points about green-washing.

It’s the whole idea that people are not going to make dramatic steps in anything they do. Even if you want [...]

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Insight on Brand

Honda is not my brand – but they have produced some genius marketing clips in the past.
I wouldn’t call this genius, but it is almost genius.

Also posted in Almost Genius | Tagged | Leave a comment
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