Category Archives: My Reminders

FYTB Masters Gold

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FYTB teamed up with the Masters and made inspirational gold for anyone who swings a golf club. I put Leslie June to bed with this last night and she woke up wanting to watch it again… and again and again. It’s Masters week :)

Props to you Tom Brady.

SCRIPT:

Where does greatness begin?

There is no specific place.

No exact location you can pinpoint on a map.

True greatness starts within.

Internally.

With a dream.

Dreams are not some fleeting thought or ambitious notion.

Dreams are alive living inside each of us.

Relentlessly pursued.

Followed.

Chased.

Fueled by passion.

And with enough support and self-dedication.

Dreams are confronted face to face.

Defining us in the most important moments of our lives.

Greatness isn’t found at a certain place.

True greatness is measured by where our dreams take us.

Somewhere others could never see.

Inside yourself, you knew what was possible all along.

6 Years Ago

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It’s that kind of mood.  6 years ago at 10:00pm we put my father down … don’t have much else to say there, one of the craziest most difficult things anyone can ever go through.  Staying up late … listening to music … something my dad would do — I found this Uncle Lucius gem.  Perfectly fits the mood.  Had to put it on repeat – and then research who in the hell is this Kevin O’neil Galloway guy.  He’s playing in Steamboat at the end of the month – I’ll go.  The shot beginning at 3:45 and ending at 4:17 (a full 33 seconds) in this music video is ridiculously awesome.  Cheers world.  Cheers Dad.  Here is a night photo of your grand daughter today.  She is awesome.

Leslie June LJ Hydle Big Truck Hat

Uncle Lucius — Keep The Wolves Away:

“Took my first breath where the muddy Brazos
spills into the Gulf of Mexico,
and the skylines colored by chemical plants
put bread on the table of the working man.

Where the working man does his best to provide
safety and shelter for kids and a wife,
Giving a little of his soul every day,
making overtime to keep the wolves away

I was barely 13 when the company man
tried to dig my daddy’s grave
It happened on a french owned tanker ship
spilling poison in the Galveston bay

Where the liquid fire filled his lungs and his eyes
silenced any mortal cries.
Codeine the grit but death stang in pain –
He fought like hell to keep the wolves away

For the next few years dad was sick as a dog,
but he made a recovery just to spite the odds.
Settlement came and we moved out of town
where the sky isn’t heavy with refinery clouds.

Yeah he’s still alive he’s doing good, he’s in his fifties
but the money’s running out and he’s pinching for pennies
so Im going for broke with every song I play,
cause now it’s my turn to keep the wolves away.

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20 Years of the Salomon TenEighty

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The first two minutes of this Salomon TV tribute to JP Auclair and the history of the Salomon 1080 is filled with ridiculously awesome banger quotes. Take your pick, and enjoy the flick.

“JP JP JP JP JP JP JP” — Everyone

“I think the greatest thing you can do with one of your friends is to remember them in your hearts and in your minds… and here everybody is and I think it’s just the coolest thing ever. I really do.” — Blake Jorgensen

“Thank’s a lot everyone for coming out on the 20th anniversary of the New Canadian Airforce and honoring a great man … JP Auclair.” — Mike Douglas

“Here we are, Blackcomb wind lip session … it’s been a long time since I’ve seen something like this go down. It’s a throw back to the old days, the tribe has rallied… it’s just good to be here man, it feels like old times.” — Feet Banks

“It’s awesome to see everyone getting fired up, just sending it, just strictly out of love for him.”

“Vinny and JP’s and Szocs and Mike, they are just on the next level”

“Every single trick they did was groundbreaking and never been done before… and what really stood out for us is that a lot of the shots we saw were in Whistler”

Well, this is where we kind of learned a lot of this stuff. So to be back here exactly 20 years later is super super cool.” — Mike Douglas

“That was the first back flip mute I think I’ve done in about 10 years … that one was for JP” — Mike Douglas

“My back is sore, my shins will be sore… and I need a masseuse and a hot tub. I can’t do those hard landings anymore.” — Shane Szocs

“Back to 97 baby!” — Mike Douglas

“Back when skiing was just furry boots and malt cider and like kind of FIS bullshit, these guys stepped up, they turned it around, they took it backwards.”

“And that’s what made them rad.”

“A guy once told me that anything less than 20 years old is just news, it’s not history. And it’s been 20 years now since the TenEighty came out so… I guess we’ll see.” — Mike Douglas

“I sense snowboard coming really big two years ago like all new tricks I was like fuck man – should I change for snow board but, like I said in my mind – ah fuck there is something to do with skiing. There’s not because we got pole that we can’t grab so… last year I started to do flip like mistys and rodeo and I think skiings awesome and we can kick snowboards ass easily.” — JF Cusson

“Skiing was pretty much dead in the 90s, snowboarding was taking off.” — Jonny Moseley

“Skiing was your parents sport. Nobody — No one young with energy or that was cool was getting into skiing.” — Mike Douglas

“And the New Canadian Air Force came along and they invented twin tip skis … and that just like set it off.” — Jonny Moseley

Get Shit Done

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“What’s important, is seldom urgent. What is urgent, is seldom important.”
-Dwight Eisenhower

Sometimes I just wish I had a little bit more Antonio in my life. He knows how to focus the laser beams of attention spans on awesome projects. However, when he isn’t around, surprisingly [Eisenhower.me] is a pretty cool little website.

Recent Readings from Shopify + Kickstarter:
[SpaceTime Coordinates — Awesome Project I Backed]
[The Kickstarter Resources Compendium]
[Shopify Partners Training Camp]
[How Much Should I Charge?]
[8 Time Management Tips]

The Golden Power Hour

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8 years ago we went on a mission in Golden, Colorado … a mission to accomplish as many activities in 1 hour as we possibly could. Welcome to the Golden Power Hour. This video is unique because you can’t do this anymore … you can’t visit Golden Bowl anymore … you can’t buy Apple computers at the Colorado School of Mines Bookstore anymore and you certainly can’t visit the original Tequila’s anymore :( Hell, you can’t even shoot standard definition 4×3 video anymore and upload it to YouTube in 360p. Fortunately, since 1873 the Coors Brewery Tour has been a staple in the ever changing Golden community and they still offer you free 3 samples of Cold Coors Banquets every day. Cheers, Happy Holidays, Let’s grab a beer!

9/11 Amanda Capper National Anthem

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4am 9/11 Remembrance Media … Remember that time we Capper’d Salt Lake City on the 10 year anniversary of 9/11. Wow – I watched this on repeat for an hour tonight thinking about awesome things we have done with the power of friendship. When good people and friends come together, we can accomplish some pretty amazing and emotional things. Brian Gold Show Goldrich, thanks for having the power of microphones and believing in a random idea to do something good like this for the pure awesomeness of our country. The fact we were able to quiet down Festival Village at the Dew Tour (one of the noisiest environments of all time) to pull this stunt off without anyone knowing … equals pure “I Love America” kind of joy. Capper Capper Fish, I think the Denver Broncos are going to need some love this year. Hmmmm, would you change anything if you were in front of 75,000 of our orange and blue fans?

Having a Beer with Dad

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I had a nice trip down memory lane last night looking at some old Dew Tour media from 2007. Following the kickoff June Baltimore stop of the then “AST Dew Tour” I ended up traveling around the country for nearly three weeks, which made me miss Fathers Day. Upon my return, I took my good ol’ father Les Hydle out to dinner and his first ever Barmen. I think he liked it … especially the amazing head.

Haha – miss ya pops.

Greg Hydle + Les Hydle + Jeremy Hydle

A Day of Catchup Reading

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Some links of good ideas to put you in a good space … to make shit happen.

Silicon Valley Braces Itself For a Fall
Default Alive or Default Dead
The Fatal Pinch
Advice for Companies With Less Thank 1 Year of Runway
Startup Funding Tool = Play with scenarios
All of the World’s Money and Markets in One Visualization
Silicon Vally – Good Luck Getting Out
Niche to Win, Baby
You Will Always Suck at What You Do, Until You Do This
Recap — everpix

Wendy Fisher = SUPER MOM

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Coming straight from I Love Awesomeness…

“Let me explain ourselves a little bit. There are a few de facto standards of awesome things in this world. Snow sports and skiing are of course one of them… creativity and creative thinking are another… and the third most important ingredient to awesomeness in this world are *moms*. Never forget that all the awesomeness people alive on the planet today… had to come from an awesome mom.

This short movie reflects on quite a few of our awesome principals. We grew up watching Wendy Fisher​ in ski movies … now 41 (at time of shooting) and *mother* of two children she’s been put to the test to see if she still has it. Mike Douglas​ of Switchback Productions put this movie together two years ago and won best short at the 2014 Powder awards. Wendy’s fall at the 6 minute mark is sketchy at best … but like any championy awesome mom – she gets right back up to show off her awesomely beautiful technique of making skiing look absolutely effortless. Cheers to you Wendy … now what should we laser for this SUPER MOM!?”

I know for a fact your mom can’t ski like this … mine can! But your mom – no. Haha – That still doesn’t mean you shouldn’t ski with her this season. Be sure you get your mom out on the hill, or a big wheel … and document it! Love you mom!

Hydle skiing with mom at the C Lazy U
Hydle big wheeling with mom

You Are Never Too Old For Airplane

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Don’t let me explain this to you… just watch it. It’s moving. Literally.

“How do you build a community based on trust, communication and beauty? Though teamwork, curiosity and trust Fractal Tribe shows you a stunning solution.

Fractal Tribe is a badass and sexy tribe of artists, engineers, and performers who produce consistent performance art that is not to be missed. Their skill in combining theatrics with dance, fire, acrobatics, aerial arts, and music creates more than a show but a full visual, auditory and kinesthetic experience. In addition to creating provocative and inspiring entertainment pieces, Fractal Tribe also enjoys leading workshops, developing community and sustainability projects, and exploring cutting edge performance technologies. Fractal Tribe’s high level mission is to inspire individuals to realize their own intrinsic value and actualize their true potential within their individual communities. By doing they hope to fractalize the model of non-competitive empowerment groups everywhere.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

Audi A3 – Grandpa Bode Miller – Out of Control

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Genius.

Although I believe the Audi A3 is actually the first car from Audi that signifies the beginning of the downfall of sexy design from my favorite German auto manufacturer… I still love this car and especially love this commercial. Let me say it again… Bode Miller + Out of Control + Audi quattro = Genius.

For those of you new to my idealistic and very passionate representation of brands and technology here at hydle.com – I’ve been a major fan of Audi since the mid 1990s, bought my first Audi in 2003 (a 1997 A4 that now has 234,000 miles + counting) and picked up a 2013 S4 supercharged quattro just this past year. The original Audi quattro changed the automotive world. Similar to Apple releasing the macintosh in 1984… what Audi was doing in 1984 also took hold as the single most important development in the auto industry that would change my life down the road.

No pun intended… haha – It is hard to explain the difference of All Wheel Drive vs. 4 Wheel Drive vs. Audi quattro. I would gladly show you if you want to take a ride to the hills in our next snowstorm, but if you must read – start here. Or if you want to get your motion picture view on – go here.

Now, back to the beginning of the design downfall. How long does it take for a brand to lose it’s leadership in design? Well, let’s look at how long it takes to “build good design”, also known as “brand” an idea. It took an entire decade to build quattro and two decades to design and build the image of Audi around quattro. It can take decades to build something great… and design something that ultimately takes hold and is respected as a product leader, but in the end… I would have to say you can lose it much faster then it takes to build it.

Audi lost one of their key designers, Peter Schreyer to KIA back in 2006 and it is starting to take effect now. Peter Schreyer, who is now the President and Chief Design Officer of Hyundai and Kia Motors was brought into that company with a completely blank design slate… and look what he has done. I won’t be the first one to admit that I’ve double checked a few KIA models in the last two years, but what he is doing at KIA is working… and what Audi is doing is starting to slide. It may not be a big slide, and I certainly hope Audi hasn’t quite reached it’s peak in design, but remember… you lose it a lot faster than you build it. I hope Apple, my other lifelong power brand realizes this.

Ultimately Audi could lose all their design luster… and I would still drive one simply because there is zero comparison for quattro and there probably never will be. Obviously Audi is part of a larger Volkswagen Automotive Group, but who drives those? Volkswagen’s are for girls. Škoda‘s are for Russians… and SEAT‘s… ummm, no – don’t even get me started. SEAT’s are for chinese mexicans… but that is what they said about KIA’s before Peter Schreyer started design cars for them.

Perhaps I could graduate to a Bentley, Bugatti, Lamborghini or Porsche in the future years… but I highly doubt I will ever find the passion of owning and talking positively about these brands. KIA on the other hand … hmmmmm?

[Automotive World Interview with Peter Schreyer]
[Peter Schreyer ‘s Passion for Design Video] <— 4,136