FYTB teamed up with the Masters and made inspirational gold for anyone who swings a golf club. I put Leslie June to bed with this last night and she woke up wanting to watch it again… and again and again. It’s Masters week :)
Props to you Tom Brady.
SCRIPT:
Where does greatness begin?
There is no specific place.
No exact location you can pinpoint on a map.
True greatness starts within.
Internally.
With a dream.
Dreams are not some fleeting thought or ambitious notion.
Dreams are alive living inside each of us.
Relentlessly pursued.
Followed.
Chased.
Fueled by passion.
And with enough support and self-dedication.
Dreams are confronted face to face.
Defining us in the most important moments of our lives.
Greatness isn’t found at a certain place.
True greatness is measured by where our dreams take us.
Somewhere others could never see.
Inside yourself, you knew what was possible all along.
Although I believe the Audi A3 is actually the first car from Audi that signifies the beginning of the downfall of sexy design from my favorite German auto manufacturer… I still love this car and especially love this commercial. Let me say it again… Bode Miller + Out of Control + Audi quattro = Genius.
For those of you new to my idealistic and very passionate representation of brands and technology here at hydle.com – I’ve been a major fan of Audi since the mid 1990s, bought my first Audi in 2003 (a 1997 A4 that now has 234,000 miles + counting) and picked up a 2013 S4 supercharged quattro just this past year. The original Audi quattro changed the automotive world. Similar to Apple releasing the macintosh in 1984… what Audi was doing in 1984 also took hold as the single most important development in the auto industry that would change my life down the road.
No pun intended… haha – It is hard to explain the difference of All Wheel Drive vs. 4 Wheel Drive vs. Audi quattro. I would gladly show you if you want to take a ride to the hills in our next snowstorm, but if you must read – start here. Or if you want to get your motion picture view on – go here.
Now, back to the beginning of the design downfall. How long does it take for a brand to lose it’s leadership in design? Well, let’s look at how long it takes to “build good design”, also known as “brand” an idea. It took an entire decade to build quattro and two decades to design and build the image of Audi around quattro. It can take decades to build something great… and design something that ultimately takes hold and is respected as a product leader, but in the end… I would have to say you can lose it much faster then it takes to build it.
Audi lost one of their key designers, Peter Schreyer to KIA back in 2006 and it is starting to take effect now. Peter Schreyer, who is now the President and Chief Design Officer of Hyundai and Kia Motors was brought into that company with a completely blank design slate… and look what he has done. I won’t be the first one to admit that I’ve double checked a few KIA models in the last two years, but what he is doing at KIA is working… and what Audi is doing is starting to slide. It may not be a big slide, and I certainly hope Audi hasn’t quite reached it’s peak in design, but remember… you lose it a lot faster than you build it. I hope Apple, my other lifelong power brand realizes this.
Ultimately Audi could lose all their design luster… and I would still drive one simply because there is zero comparison for quattro and there probably never will be. Obviously Audi is part of a larger Volkswagen Automotive Group, but who drives those? Volkswagen’s are for girls. Škoda‘s are for Russians… and SEAT‘s… ummm, no – don’t even get me started. SEAT’s are for chinese mexicans… but that is what they said about KIA’s before Peter Schreyer started design cars for them.
Perhaps I could graduate to a Bentley, Bugatti, Lamborghini or Porsche in the future years… but I highly doubt I will ever find the passion of owning and talking positively about these brands. KIA on the other hand … hmmmmm?
[YouTubeUlar] <— 1919
Gatorade just released a series of 8 commercials with Peyton Manning and Cam Newton and of course Rob Belushi - the gas station clerk who is the star of the show. Nothing more to say here except...
Genius.
Here are the best ones.
[YouTubeUlar] <— 5,006
CREDITS from Adweek
Client: Gatorade
Chief Marketing Officer: Morgan Flatley
Senior Director, Consumer Engagement: Molly Carter
Marketing Director: Jamie Davies
Manager, Branded Entertainment: Nancy Laroche
Senior Director, Sports Marketing: Jeff Kearney
Director, Sports Marketing: Tom Prochaska
Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Senior Art Director: Dave Estrada
Senior Copywriter: Nick Ciffone
Copywriter: Nick Cohen
Art Director: Jon Soto
Director Of Production: Brian O’Rourke
Senior Producer: Tim Newfang
Managing Director: Peter Ravailhe
Branded Entertainment Manager: Marc Johns
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Associate Brand Manager: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director Of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Broadcast Traffic: Jerry Neill
Production Company: Caviar Content
Director: Jody Hill
Executive Producer: Luke Ricci
Producer: Brian Quinlan
Production Designer: Mark Snelgrove
Director Of Photography: Michael Svitak
Managing Partner: Michael Sagol
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
EP: Jane Hutchins
Postproduction: The Mill, Los Angeles
Sr. Executive Producer Sue Troyan
EP: Enca Kaul
Producer: Kiana Bicoy
Production Coordinator: Jillian Lynes
2D Lead Artist: Robin McGloin
2D Lead Artist: Scott Wilson
2D Lead Artist: Patrick Munoz
2D Lead Artist: Scott Johnson
Colorist: Nick Sanders
[YouTubeUlar] <— 1,392,643
I was surprised to see the date on this February 2009 TED video and the fact it took over 4 years to reach me. When Elizabeth Gilbert speaks about the genius of creativity and where does it come from… it directly reminds me of an interview I conducted in 2010 with a true musical genius, Doug Smith.
I really enjoy how Elizabeth talks about the source of creativity and her Ruth Stone Example. Doug couldn’t explain where his creativity came from either… other than it hitting him with a ton of bricks from somewhere above. He was simply the messenger to transcribe the grand message and deliver it to our ears through his grand piano.
To conclude, Elizabeth brings up a very good point to ponder…
is creativity directly linked to suffering?
[YouTubeUlar] <— 264,382
Beautiful knock off of so many things Apple, this commercial gets a rating from 1 to awesomeness, awesomeness. Good find Bodhi Gerfen
Genius.
[Facebook] <— 95 likes
I’m not going to tell you there is free music behind this link. I’m not even going to explain why this site is so ingeniously simple. If you don’t get it – we are on different paths and I can’t help you.
Meg Myers and team… I haven’t even listened to a complete song by you and I love your music already.
[YouTubeUlar] <— 183,342
Lifestyle marketing with a professional wrapper. Google machines have just put an emotional tie into browsing the intermanets ... fantastic work.
I just downloaded Chromeo and pulled stallin’ Safari from the dock.
Repeat after me… I am the best.
I have big muscles… and cool hair.
I have a sophisticated and diverse group of friends.
I own an environmentally responsible sports sedan.
I’m breaking up with Heather Graham because I need my space.
I am winning… all the sports.
I believe in myself.
“They say talk is cheap, but based on usage, most folks must think texting is cheaper…
Truth is we live in a world dominated by mobile phones – there are actually more phones than there are people in the U.S. – yet we barely speak to each other anymore.
Our phones have become everything but a device to speak into (unless you’re one of the iPhoners who talk to Siri).
Phone or no phone, we should talk more, don’t you think?”
[YouTube] <— 4,429,478
[Behind the Scenes] <— 44,751
Congratulations to Chipotle for airing their first national television commercial. Back to the Start was a YouTube web release back in August and carries you through the story of Chipotle, told through the practices of a farmer.
“The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.”
1000% Genius – should have been a Super Bowl ad.
Buy the song and support The Chipotle Cultivate Foundation.
