Gatorade | Sweat It To Get It with Peyton Manning

Posted on August 18, 2014 by hydle

[YouTubeUlar] <— 1919 Gatorade just released a series of 8 commercials with Peyton Manning and Cam Newton and of course Rob Belushi - the gas station clerk who is the star of the show. Nothing more to say here except... Genius. Here are the best ones.

Gatorade | Cam Newton – You Heard What He Said

[YouTubeUlar] <— 912

Gatorade | Peyton Manning – Get Open

[YouTubeUlar] <— 1176

Gatorade | Peyton Manning – Happy Birthday Yoga

[YouTubeUlar] <— 5,006 CREDITS from Adweek
Client: Gatorade
Chief Marketing Officer: Morgan Flatley
Senior Director, Consumer Engagement: Molly Carter
Marketing Director: Jamie Davies
Manager, Branded Entertainment: Nancy Laroche
Senior Director, Sports Marketing: Jeff Kearney
Director, Sports Marketing: Tom Prochaska
Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Senior Art Director: Dave Estrada
Senior Copywriter: Nick Ciffone
Copywriter: Nick Cohen
Art Director: Jon Soto
Director Of Production: Brian O’Rourke
Senior Producer: Tim Newfang
Managing Director: Peter Ravailhe
Branded Entertainment Manager: Marc Johns
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Associate Brand Manager: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director Of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Broadcast Traffic: Jerry Neill
Production Company: Caviar Content
Director: Jody Hill
Executive Producer: Luke Ricci
Producer: Brian Quinlan
Production Designer: Mark Snelgrove
Director Of Photography: Michael Svitak
Managing Partner: Michael Sagol
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
EP: Jane Hutchins
Postproduction: The Mill, Los Angeles
Sr. Executive Producer Sue Troyan
EP: Enca Kaul
Producer: Kiana Bicoy
Production Coordinator: Jillian Lynes
2D Lead Artist: Robin McGloin
2D Lead Artist: Scott Wilson
2D Lead Artist: Patrick Munoz
2D Lead Artist: Scott Johnson
Colorist: Nick Sanders

Red Bull Dreamline – Big Dirt Jumps

Posted on August 23, 2013 by hydle

[YouTubeUlar] <— 30,518 Starting to get a little serious on the edit... and in the sport. Thanks to Red Bull for pushing the limits - yet again. Great description of where this sport of BMX Dirt is heading.

Red Bull – Mad Mike Drifting New Zealand

Posted on May 8, 2013 by hydle

[YouTubeUlar] <— 470,410 I want this drifting action to happen on Berthoud Pass - in snow. End of Hydle Story. Red Bull Story:

“The Crown Range, New Zealand. 47 corners, 1076 metres elevation, 10.4km long. The country’s highest paved roadway. For a moment in time it belongs to one man, Mike Whiddett. The moment will become, the drive of a lifetime.

The drive for Mike Whiddett will be challenging and faster than most. For the first time in NZ motorsport history, the road has been closed across three sections for a unique filming opportunity. The New Zealand-based international drift driver has a chance to push his bespoke quad-rotor rotary engine car to new limits on a completely clear road. The road closure signs are rolled out; it is time for Mad Mike to Conquer the Crown.”

[Behind the Scenes] <— 10,304

Robbie Maddison – AIR.CRAFT

Posted on February 12, 2013 by hydle

[YouTubeUlar] <— 69,792 DC Shoes showcasing their 2013 line of Maddo wear in traditional creative style.

Red Bull Kluge – The Athlete Machine

Posted on November 26, 2012 by hydle

[YouTubeUlar] <— 10,942,785 Forgot to post this last weekend when I was browsing trending videos on the Apple TV. What does 2 years planning, 12 machines, 11 athletes, 4 RED digital cinema cameras, 45 GoPros and 3,422 man hours look like?

11 athletes:

Sean MacCormac – Red Bull Air Force
Joey Brezinski – Skate
Rickie Fowler – Golf
Danny MacAskill – Biking
Ryan Sheckler – Skate
Drew Bezanson – BMX
Bryce Menzies – Trophy Truck
Rhys Millen – Drift
Robbie Maddison – FMX
Lolo Jones – Track and Field
Pat Moore – Snowboarding

Notes:

Director of Photography – David G. Wilson
Project Manager – Ian Votteri
Director of Red Bull Media House – Nicholas Schrunk
Director of SYYN Labs – Adam Sadowsky

Technology – The Ultimate Arm

KLUGE – A witty, yet inelegant solution that succeeds in performing a particular task.

Go team.

[Behind the Scenes] <— 125,399

HYDLE – TSOIGDH

Posted on May 29, 2012 by hydle

In the history of HYDLE.com… this ridiculous “TSOIGDH” entry marks my 999th public blog post since May of 2009 – When I started this crazy world of blogging ideas, thoughts and Genius vs. Not Genius intermanents and social media successes or failures.

So for the sake of getting google credit for it…

“TSOIGDH” = TURNING SHIT ON IT’S GOD DAMN HEAD

Turning shit on it’s god damn head is going to be my 1 single inspiration for the next 999 blogpost entries. I can’t wait to open up my connection layer for all my loyal readers… so I can start finding out who you actually are.

Cheers to 999!

TSOIGDH

GoProYourGoProHDHero2!

Posted on October 24, 2011 by hydle

[YouTubeUlar] <– 303

The HD HERO2 is the most advanced GoPro camera, yet. To celebrate its release, we traveled the world with some of our favorite athletes, adventurers, and filmmakers to see what we could capture and create with the HD HERO2. We hope this film inspires you to get out and do the same.

Enough said – Inspired.

1080p | 960p | 720p
120 | 60 | 48 | 30 FPS
11MP 10 Photos/sec
170° | 127° | 90° FOV

Skeleton Housing Now Standard
Wi-Fi BacPac™ and Wi-Fi Remote™ Compatible (coming soon)
Live Streaming Video and Photos to the Web

[Learn More | Get One | GoProYourself]

Red Bull – Formula 1 Returns to America

Posted on August 28, 2011 by hydle

Red Bull invited Tom Cruise to take a spin in a Red Bull F1 car at Willow Springs race track in southern California recently, so he took a break from post-production work on the latest Mission: Impossible film to take advantage of the unique opportunity. After an impressive turn behind the wheel, Cruise jumped into the Red Bull aerobatic helicopter with ace pilot Chuck Aaron for a few more thrills. The Red Bull F1 car has been appearing in the U.S. recently to mark the stateside return of Formula 1 racing in 2012 at Circuit of the Americas in Austin, Texas.

Formula 1 Grand Prix Racing will return to the united states next year with a stop in Austin, TX.
Red Bull just used Tom Cruise to advertise this.
If you never got the memo… helicopters can do corkscrews and loops.
All thanks to Red Bull.

Red Bull – Art of Flight – New Teaser

Posted on August 8, 2011 by hydle

[YouTubeUlar] <— 428,930 New teaser and local tour dates released for Red Bulls life changer of snowboard films – The Art of Flight due to be released this September.

Comparing this teaser to the first What Planet the Fuck are You From? rollout – I would have to say I enjoy the first teaser by 1000% yes. But kudos to Red Bull and Brain Farm for revealing more footage in this completely different yet still awe inspiring teaser. However the music completely sucks and it’s ad driven… pathetic.

Local dates:

September 27th – Ellie Caulkins Opera House – Denver
September 28th – Boulder Theater – Boulder
October 1st – Wheeler Opera House – Aspen

[The Art of Flight Homepage]

Travis Pastrana – Nitro City

Posted on June 15, 2011 by hydle

[YouTube] <— 33,437 I can't speak too crazy about the video - but it's good to know about a new place to play in Panama.

Level 1 — Parker White Does Japan

Posted on April 2, 2011 by hydle

[iDevice Link] <— 5,467 Straight from the horses mouth... can't wait to see more skiing content drop regarding Level 1's new movie "After Dark."

“Monster athlete Parker White made his way to Hokkaido, Japan with Level 1 for two weeks in February to chase pow, pillows, and Japanese schoolgirls. The crew saw as much sun as snow for the duration of the trip, but a few smaller cycles dumped enough snow to make it all worthwhile. Parker gives us the rundown on his first experience in the Land of the Rising Sun, and a look at some of the B-shots and outtakes. Stay tuned for more updates, info, and behind-the-scenes antics from Level 1’s Fall 2011 release, “After Dark.”

Top 10 August Viral

Posted on September 13, 2010 by hydle

The top 10 picks for August, with links to view on YouTube:

1. Gillette – Amazing Roger Federer Trickshot, agency: N/A
2. Heal the Bay – The Majestic Plastic Bag, agency: DDB
3. SNCF – Bienvenue, Au Revoir, agency: Rhett & Link / Platinum Rye / PainePR
4. Carlton Draught – Slo Mo, agency: Clemenger BBDO
5. Cadbury – I Gotta Be Me, agency: Saatchi & Saatchi
6. Puma – After Hours Athlete, agency: Droga5
7. Google – Google New Baby, agency: Google Creative Lab
8. V Energy – Pomparkour Ladder Sport, agency: Colenso BBDO
9. Drench – Cubehead, agency: CHI & Partners
10. Orbit – The Dancer, agency: Electus / DumbDumb / Energy BBDO