The Golden Power Hour


[YouTubeUlar] <— 303

8 years ago we went on a mission in Golden, Colorado … a mission to accomplish as many activities in 1 hour as we possibly could. Welcome to the Golden Power Hour. This video is unique because you can’t do this anymore … you can’t visit Golden Bowl anymore … you can’t buy Apple computers at the Colorado School of Mines Bookstore anymore and you certainly can’t visit the original Tequila’s anymore :( Hell, you can’t even shoot standard definition 4×3 video anymore and upload it to YouTube in 360p. Fortunately, since 1873 the Coors Brewery Tour has been a staple in the ever changing Golden community and they still offer you free 3 samples of Cold Coors Banquets every day. Cheers, Happy Holidays, Let’s grab a beer!

Having a Beer with Dad

I had a nice trip down memory lane last night looking at some old Dew Tour media from 2007. Following the kickoff June Baltimore stop of the then “AST Dew Tour” I ended up traveling around the country for nearly three weeks, which made me miss Fathers Day. Upon my return, I took my good ol’ father Les Hydle out to dinner and his first ever Barmen. I think he liked it … especially the amazing head.

Haha – miss ya pops.

Greg Hydle + Les Hydle + Jeremy Hydle

Gatorade | Sweat It To Get It with Peyton Manning


[YouTubeUlar] <— 1919 Gatorade just released a series of 8 commercials with Peyton Manning and Cam Newton and of course Rob Belushi - the gas station clerk who is the star of the show. Nothing more to say here except... Genius. Here are the best ones.

Gatorade | Cam Newton – You Heard What He Said


[YouTubeUlar] <— 912

Gatorade | Peyton Manning – Get Open


[YouTubeUlar] <— 1176

Gatorade | Peyton Manning – Happy Birthday Yoga


[YouTubeUlar] <— 5,006 CREDITS from Adweek
Client: Gatorade
Chief Marketing Officer: Morgan Flatley
Senior Director, Consumer Engagement: Molly Carter
Marketing Director: Jamie Davies
Manager, Branded Entertainment: Nancy Laroche
Senior Director, Sports Marketing: Jeff Kearney
Director, Sports Marketing: Tom Prochaska
Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Senior Art Director: Dave Estrada
Senior Copywriter: Nick Ciffone
Copywriter: Nick Cohen
Art Director: Jon Soto
Director Of Production: Brian O’Rourke
Senior Producer: Tim Newfang
Managing Director: Peter Ravailhe
Branded Entertainment Manager: Marc Johns
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Associate Brand Manager: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director Of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Broadcast Traffic: Jerry Neill
Production Company: Caviar Content
Director: Jody Hill
Executive Producer: Luke Ricci
Producer: Brian Quinlan
Production Designer: Mark Snelgrove
Director Of Photography: Michael Svitak
Managing Partner: Michael Sagol
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
EP: Jane Hutchins
Postproduction: The Mill, Los Angeles
Sr. Executive Producer Sue Troyan
EP: Enca Kaul
Producer: Kiana Bicoy
Production Coordinator: Jillian Lynes
2D Lead Artist: Robin McGloin
2D Lead Artist: Scott Wilson
2D Lead Artist: Patrick Munoz
2D Lead Artist: Scott Johnson
Colorist: Nick Sanders

Poached Earth – Hot Tub Poacher Defined


[Vimeeeeeo] <— 14,318 The 2011 Telus WSSF Filmmaker Showdown - Best in Show. Starring: Chris Rasman, Jason Burkart, Kevin Roberts, Ross McMaster, Jon Frye, Diana Donaldson, Alex Dow, Matty Markewiecz, Kevin Landry, Jason Vawter Narrated by: Mark Oliver Written & Directed by: Jonny Fleet Produced by: Patrick Henry, Justin Hannewyk, Jonny Fleet Composed by: Luke Dunn Sound Design by: Daryl Mikulinski Cinematography: Naim Sutherland Edited by: Kelvin Tseng VFX by: Jesse Sturdy

Red Bull Dreamline – Big Dirt Jumps


[YouTubeUlar] <— 30,518 Starting to get a little serious on the edit... and in the sport. Thanks to Red Bull for pushing the limits - yet again. Great description of where this sport of BMX Dirt is heading.

Yard House “We Are Yard House” Web Video Campaign – Genius


[YouTubeUlar] <— 6,332 On March 5th, 2013 the Yard House decided to drop a new series of videos to support their "We Are Yard House" campaign they started a year ago. I'm not going to lie, this is rejuvenating to me because I feel as if Yard House was a dying brand in my book following their $585 million dollar sellout last year to Darden Restaurants (Red Lobster, Olive Garden, LongHorn, Bahama Breeze, Seasons 52, The Capital Grille, Eddie V’s).

At the turn of the century the Yard House was iconic into where I conducted a lot of business due to it’s atmosphere, music, beer and former leader Steele Platt. Steele created a very unique environment based on good music and beer. His automation ability to control all the music at all times in all of his restaurants using an iMac and MegaSeg was revolutionary and ahead of it’s time – kind of like his first restaurant project, the Boiler Room at the Tivoli in Downtown Denver.

Kids, you have to remember this was before your iPhones, iPods and iTunes and way before Apple owned the world. Free wireless internet was all the rage and to see someone who believed in technology (and beer) the way we do was refreshing. I remember emailing Steele from his Colorado Mills Yard House (opened in 2003) thanking him for the awesomeness he was creating, and I’m pretty we sent him an original iPod as a friendly gesture on behalf of Apple Rockies.

We eventually quit populating our bodies into the Yard House as time wore on… they initiated a 45 minute time limit on their free internet, removed the option to drink out of a full yard glass, and honestly – I think it just became a little too popular and busy for us. In no way is that a bad thing in business, but it certainly is difficult to maintain the same “cool” experience to your initial users as you move forward with sizing.

I have nothing against the Yard House, I just feel as if they haven’t reached out to me lately and their new “We Are Yard House” campaign finally fills that void. These stories are long enough to demand respect, which good work is granted, but short enough to keep my attention clicking through them.


[Bringing the Beats to Yard House] <— 1,579 http://www.youtube.com/watch?v=qnAY81xIWL4 [Beer Head] <— 1,767 http://www.youtube.com/watch?v=iecTCKUIEkU [We Are Yard House (2012)] <— 26,932 If I were to re-open my creative services, these are the kinds of videos I would be producing. They are very similar to the Apple videos I've done in the past... only with cooler toys, cameras and shot options now :) [Steele Platt – Yard House bio]
[Steele Platt – Boiler Room – King of Kegs]
[Yard House $585 Million Acquisition]

Stout – A Forever “Bottle Opener” Object by Lance Atkins


[Kickstarter-licious] <— 100 backers $3,345 Congratulations Lance Atkins for your first 100 backers on the newest "Forever Object" - The Stout Bottle Opener. You have 33 days remaining to grab one of these bad boys that you can apparently put anywhere as a permanent bottle opener for all your badassness bottle opening needs.

I would like to attach one of these beautiful bottle openers to a Blackbox Case — or maybe a truck driving around in mud with my GoPro!

Go get em Lance … Forever Objects Rule

[Stout Bottle Opener – Kickstarter] <— 100 backers [Stout Bottle Opener – Facebook] <— 1

Red Bull – Mad Mike Drifting New Zealand


[YouTubeUlar] <— 470,410 I want this drifting action to happen on Berthoud Pass - in snow. End of Hydle Story. Red Bull Story:

“The Crown Range, New Zealand. 47 corners, 1076 metres elevation, 10.4km long. The country’s highest paved roadway. For a moment in time it belongs to one man, Mike Whiddett. The moment will become, the drive of a lifetime.

The drive for Mike Whiddett will be challenging and faster than most. For the first time in NZ motorsport history, the road has been closed across three sections for a unique filming opportunity. The New Zealand-based international drift driver has a chance to push his bespoke quad-rotor rotary engine car to new limits on a completely clear road. The road closure signs are rolled out; it is time for Mad Mike to Conquer the Crown.”

[Behind the Scenes] <— 10,304

Somersby Cider – Genius Apple Store Knockoff


[YouTubeUlar] <— 264,382 Beautiful knock off of so many things Apple, this commercial gets a rating from 1 to awesomeness, awesomeness. Good find Bodhi Gerfen Genius. [Facebook] <— 95 likes

Mom + Dad + Me

Les Hydle + Greg Hydle + Susan Hydle

Today I randomly found the last photo that I had taken with both of my parents. Here is a little message to my dad…

“Today I’m randomly going through media and SD cards that I have piled around the house… and not only did I find a card that contained my last visit to Grandma’s, but I also found this little gem … which I’m pretty sure is the last photo I have with you and mom. This was the day you guys signed your papers … and you two were getting along beautifully. Pretty sure we went to tequilas after this to celebrate… yum. Oh – and just so you know, that place burnt down too. What a shitty year :) But just like everything good in life, it will be re-built – bigger and better. Hope your having fun up there…”

Susan Hydle + Les Hydle + Greg Hydle = A Good Time (always!)

Harlem Shake – Hydle Edition


[YouTubeUlar]
[iTunes – Harlem Shake – Single – Baauer]

We shot a Harlem Shake at Bent Gate’s Silverton Sick Days this past Wednesday. It’s worth a socially creative review as this could be the fastest growing viral campaign ever.

“The Harlem Shake” Timeline of Events

  • 1981 — The dance was originally coined in 1981 as a drunk dance by a Harlem resident and creator “Al B”

    “it’s a drunken shake anyway, it’s an alcoholic shake, but it’s fantastic, everybody appreciates it.”

  • 2001 — It was featured in a G Dep – Let’s Get It – Music Video.
  • 2012 — An electronic producer named Baaur out of Brooklyn uploaded the Harlem Shake (HQ Full Version) on May 10th, 2012. Unrelated at the time, a vlogger known as FilthyFrank uploads this video while dancing to Skrillex.
  • 2013 — On January 23rd, 2013 – 2 weeks after Baaur’s “The Harlem Shake” dropped on iTunes, still unrelated FilthyFrank uploads this “How To Dubstep”video with his character PINK GUY. At this time, his facebook page which claims he “once tripped and had anal sex with himself” has less than 4,500 likes.

    On January 30th he uploads his Compilation #6 – Smell My Fingers video with the Harlem Shake short introduction. This video still only has 322,347 views, but his viewers were asking for more shake. So on February 2nd – he gives them the original Harlem Shake which now has over 10,900,000 views.


    “yall naughty fellas wanted the full separate version of HARLEM SHAKE SO HERE IT IS.

    SHARE IT WITH YO FRANS XOXO

    ♥”

  • Over the next 2 days, 257 of Filthy Frank’s fans share the video, 908 like it and 84 people comment on his original post. A Filthy Remix even pops up and somewhere in the mix people start uploading their own versions. A few of the early videos gained even more views than Filthy Frank’s original, so he re-posted the original to his now growing facebook fan-base on February 6th…

    “some swagfag guys made a harlem shake video right after ours and it’s obviously copied. and it’s getting crazy views. but we stand strong, because we have the power of each individual filthy character. don’t forget where you came from, and stay filthy.”

    This repost gained another 105 shares, 1,239 likes and 116 comments to propel the Harlem Shake to the masses of the interManets. The competition was on and the creatives started uploading. ImAfricanJesus began a playlist of his Harlem Shake consumptions. CollegeHumor was #9 on the list. By February 9th ImAfricanJesus quit adding Harlem Shakes to his consumption playlist stopping at 47 videos.

  • On February 8th, the new york times posted an article relating winter storm Nemo + the Harlem Shake as a way to pass your time while being stuck indoors. Filthy Frank posts the article and it gains 38 shares, 858 likes and 150 comments from his fan base. The Chive, Break, Buzzfeed, and Maker Studios out of LA created job campaigns out of their versions of the Harlem Shake which proved the shake could definitely be used for marketing traction. Musical talent Matt and Kim even jumped into the mix.
  • A good friend of mine, Jason McWilliams, preached the Harlem Shake to Copper Mountain Ski Area on Saturday, February 9th. By February 11th, around 12,000 “Harlem Shake” videos had been posted with a collective 44 million views. One of my favorite and most creative versions was posted by the UGA Men’s Swim and Dive team on February 11th.

    [YouTubeUlar] <— 17,926,850
  • On February 12th, Copper Mountain dropped their Harlem Shake creation, which is when I first took notice of the completely random sensation. We recorded our random version on February 13th in Silverton, CO and nearly had the mountain convinced to shoot and upload what I still believe would be the most epic Harlem Shake ever. Conceptually you couldn’t beat a helicopter hovering behind a bunch of Bent Gate Silverton Sick Days skiers and riders dancing their asses off by the rental bus at Silverton. I blame myself, and partially Devin Rhinehart for not TSOIGDH’ng and following through with this one.
  • By Valentines Day the number of “Harlem Shake” uploads had increased to 40,000 with a collective viewership of 175 million views. Thank YouTubeTrends for the February 12th writeup.
    Harlem Shake Upload Rate
  • The Today Show ripped their own version on February 14th, officially killing the interManets viral meme formerly known as the “Harlem Shake”. To put an exclamation point on it, McWilliams walled me this one just to be sure. Filthy Frank now has over 47,000 likes and 125,000 YouTube Subscribers and overall he seems pretty modest about creating the sensation and actually makes fun of his post Harlem Shake audience.
  • This completes your Hydle write up and review of what catalysts enabled a creative meme to go Viral. I’m actually pretty surprised the Adelia Shake didn’t take off.

    The song is still Number 1 on iTunes.

    [Helping Article #1]
    [Helping Article #2]
    [Wikipedia (song)]
    [Wikipedia (dance)]