Red Bull Kluge – The Athlete Machine


[YouTubeUlar] <— 10,942,785 Forgot to post this last weekend when I was browsing trending videos on the Apple TV. What does 2 years planning, 12 machines, 11 athletes, 4 RED digital cinema cameras, 45 GoPros and 3,422 man hours look like?

11 athletes:

  1. Sean MacCormac – Red Bull Air Force
  2. Joey Brezinski – Skate
  3. Rickie Fowler – Golf
  4. Danny MacAskill – Biking
  5. Ryan Sheckler – Skate
  6. Drew Bezanson – BMX
  7. Bryce Menzies – Trophy Truck
  8. Rhys Millen – Drift
  9. Robbie Maddison – FMX
  10. Lolo Jones – Track and Field
  11. Pat Moore – Snowboarding

Notes:

Director of Photography – David G. Wilson
Project Manager – Ian Votteri
Director of Red Bull Media House – Nicholas Schrunk
Director of SYYN Labs – Adam Sadowsky

Technology – The Ultimate Arm

KLUGE – A witty, yet inelegant solution that succeeds in performing a particular task.

Go team.

[Behind the Scenes] <— 125,399

My Father’s Final Playlist

Today is October 10th, 2012 which marks the 4 month anniversary of the day we laid my father to rest after being involved in a tragic motorcycle accident while leaving my neighborhood. To summarize the last 4 months, I can only say that time, memories and emotions have basically all blurred into one surreal adventure where it is hard to decipher between what should affect me and what shouldn’t. In addition to my attempts of coming to terms with what happened on June 9th, 2012 – there have been countless other interesting and emotional events that have prevented me from fully dealing with the loss of my father. Colorado nearly burned to death, Aurora was tragically shot up, Dixie took rest, uncle RT (my dads brother) passed exactly a month ago and now I’ve been forced to nearly give up on one of my most meaningful and important relationships. Everything aside – there have been a lot of positives that have also occurred through business ventures, travel, family communication and finding an all to real *real*ness in this world… but it is hard to focus attention on these without fully dealing with this sub-par hand of cards that has been dealt through the summer of 2012.

In two days we will head to court for the criminal case against the 27 year old driver who illegally, and unknowingly pulled directly in front of my father after our heartfelt time we spent together. He has since pleaded guilty to his charges and we only await a sentencing hearing… where we will get a chance to meet the man responsible for this accident. It is hard to say how my family and I will respond to this long awaited meeting, I’m sure there will be some existence of anger and hate, but I personally know that all of the anger is going to have to be overcome to fully heal from this loss.

All I can do is remember the amazing person my father was and how incredible the time was we were literally *just* able to spend together. At my fathers service, I presented the final moments we spent together into a playlist – my father’s final playlist. I will eventually release the video of my speech to everyone, but today I release to you these final moments through memories, movies, songs and writing. Within these final moments I was able to build him a playlist he would be proud of. Everything seemed to happen naturally… and with little effort. If I had known this would have been the final hour I would ever get to spend with my father… I still don’t think I would have changed a thing.

My Father’s Final Playlist

It was a calm and sunny Saturday summer morning when my father pulled up into my driveway on his brand new to him Yamaha Venture. It was a big bike, cherry red and gorgeous… and I could immediately tell from the smile on his face that he was happy. He wanted to show me this bike and I took the time to look at it. We played with gadgets, disc changers and radio stations. I was super surprised that a guy like my dad hadn’t yet taken the time to figure out his own stereo so he could at least listen to music while he cruised. I figured it out for him… taught him… balanced his speakers… and programmed some radio stations. We spent at least 20 minutes in the hot colorado sun mesmerizing over his added extras and light bar additions to the bike. This bike was reflective… my dad was glowing. We eventually rolled inside and as we were looking at a random appliance problems in my kitchen … he simply asked me – “what happened to your microwave?” To which I answered… “oh, you didn’t see that video? – come here”

So I pulled him to my upstairs computer… and I showed him this.

Track 1 – Video – Beer Run

After watching … and laughing at this video peace – I previously had another open video just sitting there on my computer. Also revolving beer.

Track 2 – Video – St. Patty’s Day

My Dad chuckled at the Guinness comments… so staying on the Beer theme I asked him “Dad – did you know that we have our own beer?” And I cued this up.

Track 3 – Video – Hydle Ale Release

Post Hydle Ale video, man he laughed at the Hydle Ale Logo… so I asked him if he saw our KOHL’s rock out video? — which is a beautiful peace with all my nephews and his grandchildren.

Track 4 – Video – KOHL’s Party

Now at this point… I command-tabbed over to final cut where a project I was previously working on was open. It was from the Denver Day of Rock show that took place only two weeks prior and I KNEW my dad would be intrigued. He’d never listened to Amanda Capper – So I let him watch… and listen.

Track 5 – Song + Video – Someone Like You

I knew my dad was in kind of a hurry… he had to go somewhere and a quick call from his girlfriend made me leave the room. I never respected or wanted to show any appreciation for his new relations, which he knew, so even though I know he only talked to her for a couple seconds… I still managed to leave the room and go to the garage. What my Dad didn’t know – is I was setting him up for his final 3 songs in a new listening environment.

I listened to him watch a video… and engage in the music you just listened to. Came back upstairs and asked – “did you like that?” To which the reply was an obvious “yes.” So I led him to the garage and started playing this, which I knew he would love even more.

Track 6 – Song – Baby I’m Amazed

It was fun… shooting the shit with him, as he had no idea what the intro to the song was all about or what song was coming up. But as soon as the keyboardist drops into the beginning riff … he belted out “Paul McCartney – Baby I’m Amazed!” and sat on the couch. I knew he would know exactly what song it was – This was fun. I sat on the couch across from him… It’s orange – we call it Bronco… and we listened to music. Loud music – The way he would make me sit and listen when I was a kid.

We get to the part where Amanda Capper starts singing… he sits up and points to his arm, looks up at me and energizes, “You know those hairs on your arm that stand up?? Those goose bumps? — Yah!!” To which I simply reply … “You just got CAPPER’d” and we sit and listen to the rest of the song.

When Baby I’m Amazed finished – he wanted to know when this show was… and why he missed it. I lightly explained that he missed a lot of things. One of them was an unbelievable experience after hours in a Utah bar. So I played this one…

Track 7 – Song – Drift Away

— Emotional Acoustic Version
— Denver Day of Rock Live Version

As I explain the jam session video we shot in Utah singing drift away to a very special BMX crowd revolving around an injured rider – Stephen Murray… I transitioned into the Craig Hospital video I had just completed. I explained about bringing Amanda Capper into the mix and how we accomplished what we did. I commented aggressively about him having not seen the video… since this was something I hold dear to my heart and means a lot to me. But since he didn’t have time to watch the 9 minute masterpiece … I explained enough to him so he would understand where this next song comes from. It was an Amanda Capper original, her own creation from watching the video I created. She was inspired to write a song about life from the perspective of a little girl … only this girl had a name – Briley Alberi, the daughter of one of the most amazing families I had ever met. The Alberi’s were the subject of a Montana creation for the 2012 push dinner video. I told my dad how I had video of Amanda playing the first idea of this next song sitting upstairs in my living room in early February… and that this was the first time she ever played it live. I told him about how it is the ultimate complement when your work inspires the work of others… and this is where his final song on my dads final playlist came from.

Track 8 – Song – Time To Try

We sat listening on my couches… across from one another. Not a word was said. My father loved music, and he loved the music I was playing for him. I knew this… because I could feel it. In the next couple days I would learn more about my dad and his true musical background than I previously knew about anything thing else about him. He was a known unknown in this world of rock and roll music growing up and he has proof of it. I would meet one of his best buds from his growth years… his real fast and free years of growing up without a care. I would learn that although my dad couldn’t or didn’t play an instrument, he would still instruct others how to play. He could belt out guitar riffs with his voice… he could hit the highest of highs and the lowest of lows, and although he didn’t complete his pursuit of rock-stardom. His friends did.

We stood up… hugged – said our I love yous… walked out to his bike, listened as he revved his engine one last time, down my street and around the corner. I stared him off into the distance… stood barefoot, shirtless on my driveway – had an unnerving feeling, said a mental goodbye, paused. and walked inside. No more than 30 seconds after this moment, my father was tragically involved in a motorcycle accident he would not wake from. A vehicle would carelessly turn left directly in front of him before leaving my neighborhood… and I would never get to share another hug with this man I called dad.

I’m sorry it had to happen this way dad… and I know you are looking down and saying the same. As I expressed to you on our airport run in October, 2010 – “You really fucked things up here, and it will be interesting to see how you react to this situation.” And it was. But this wasn’t expected by anyone. You should never have had to spend the emotional energy on the feelings you were going through – it makes you “check out from real life.” I also told you this, but you didn’t listen and it sucks you had to go through this alone. Yes – I know enough to look into your emotions more… but I also know enough to let it go and move on. You are back where you belong… loved by your true family, who actually care about you.

Now it’s time for the next chapter. My dad’s latest project was reliving his past and rejuvenating elementary school stories back into the skull of one of his best friends growing up – trust me on this one, this is already one hell of a story. People go their own ways in life… some remember things – and some don’t. My dad remembered everything, which is the perfect match for someone who forgot it all. I’m a storyteller, just like you dad … but I possess some talents you didn’t have, and I’ve been inspired. May you and your brother Craig turn some SOIGDH in the heavens. Turn it up loud, so all those old dudes can hear you party. But keep it quiet enough so you can still chime in on what is happening down here. Doc and Capper might have something to say. True story by me, you mother HAWKer!

Rock on father… I love and miss you,
Young Son

Schui – Oktoberfest Tips

In order to receive full effectiveness of our short trip to Oktoberfest in Munich, Germany … I had to bring in the Schui for the list. My review will come soon … but for now – lets get caught up on the rules.

Then lets go TSOIGDH!

So first of all, locals call it “Wiesn” (it’s slang for meadow).

The best tents are:

Augustiner – Best tasting beer
Hacker-Pschorr – best party
all the Americans go the Hofbräu tent.
Don’t go to the Löwenbräu tent. only australians and shitty beer.

Don’t drink the last sip of the stein.
Don’t fall asleep on a beer table. they will kick you out.

on the weekend, go to the tends early (9-11am) because you won’t get a seat at a table later.

if you want to by a lederhose (leather pants, very traditional, authentic and fun) get it from “C&A”. It’s like a JC Penny or something but has the fairest prices for lederhosen.

Try the smoked fish on a stick.
try the white sausage.

take a walk at the “english garden” and check out the beer garden at the “chinese tower”

Have fun and enjoy!

-schui

Lance – Happy Birthday “DRUNK”

I love hearing from friends on my birthday. Especially when they inform me they are drinking in my behalf. Even more especially when they follow up after their night of drinking concludes. And even more more especially specially when they are half way across the world.

Lance, this is classic.

Here’s the timeline:

September 17th, 2012 4:21 PM MDT (12:21 AM on September 18th, 2012 EGYPT Time)

Happy birthday Hydle!

I just put back a shot of shitty Egyptian whisky in honor of you. Cheers!

1 DAY AND 4 HOURS LATER
September 18th, 2012 8:07 PM MDT (4:21 AM on September 19th, 2012 EGYPT Time)

I’M REALLY DRUNK. I’M TYPING SRREAM OF CONCIOUSNESS IWITH NO BACKSPACE. I HOPRE YOU HAD A GREA T BIRTHDAY. I’M REALLY DRUNK. I GOT DROEN HOME BY A REALLY DRUNK M1-A1 MECHANIC ENGINEER GUDE. HYDLE I THINK YOURE A GREAT DUDE. I’M CLOSING MY EYES NOW. PERIOD. I’M SO DRUNK. ANYWAOYS, I THINK YOU’RE GONNA GO GREAT PLACES IF YOU DON’T PARTYT OO MUCH AND YOU KICK ASS ORE THA YOU GET DRUNK. BUT I’M REALLY RDRUNK NOW. SO KIICK ASS NOW. EGYPT IS COOL. I’M GOT REALLY DRUNK WITH AUSTRALIA’S #2 DIPLOMAT AND KICKED HIS ASS AT POOL. ANYWAYS, I THINK YOU’RE GREAT AND ARE GOING TO BE AWESOMENESSSSSSSS AT SOMETHING. I’M DRUNK. OKAY, LANCE. WRITE ME AN ENCOURAGING EMAIL BACK, FUCKER. ALANECE I’M DRUN BUT SOYK SHOULD STILL BE ENCOURAGING MR BLAKKCBOX#2 CAUSE I’M THE GENIOUS BLEACKBOX. K, LOVE YOU-LANCE.

My reply was simple.

Dude … 1000% Awesome.

Can we talk on the phone next time you are in this state of mind!?

Rock on!
Hydle

HYDLE – TSOIGDH

In the history of HYDLE.com… this ridiculous “TSOIGDH” entry marks my 999th public blog post since May of 2009 – When I started this crazy world of blogging ideas, thoughts and Genius vs. Not Genius intermanents and social media successes or failures.

So for the sake of getting google credit for it…

“TSOIGDH” = TURNING SHIT ON IT’S GOD DAMN HEAD

Turning shit on it’s god damn head is going to be my 1 single inspiration for the next 999 blogpost entries. I can’t wait to open up my connection layer for all my loyal readers… so I can start finding out who you actually are.

Cheers to 999!

TSOIGDH

Hydle Ale – First Public Tasting


[YouTubeUlar]

The Golden Bike Cruise is the last Tuesday of the month throughout the summer months in Golden. It starts at Woody’s and rides through 2 stops in Golden before returning to the Woody’s + Bent Gate parking lot for some post partying and drinking.

Sponsored by New Belgium… each Golden cruise brings a dynamic theme and level of simplicity not found on most cruiser rides throughout the area. We had our first public tasting of Hydle Ale on April 24th, 2012 – the first cruise of the 2012 season.

Next 2012 Golden Cruise Dates:
May 29th
June 26th
July 31st
August 28th
September 25th
October 30th

[Hydle Ale – RAW]
[Hydle Ale – Facebook]

Sixpoint Resin Trailer


[YouTubeUlar] <— 15,523 Researching hops and hops and homebrew and varieties of hopscotching in a glass - I find this. Sixpoint has some interesting beer content they are releasing - but don't send the viewer anywhere for more info - hence no link On a random RAW note - we learn that Hydle Ale has 12 different varieties of hops. This is why I’m not a master brewer – Luke is.

I just drink it.

How is that for ramblings?

Newcstle Brown Ale – Brewer


[YouTubeUlar] <— 316 Genius. Full Credits - via Creativity

Agency:
Droga5 New York
Client:
Newcastle
Creative Chairman:
David Droga
Executive Creative Director:
Nik Studzinski
Executive Creative Director:
Ted Royer
Director:
Ivan Zacharias
Production Company:
Smuggler
Group Creative Director:
Kevin Brady
Associate Creative Director:
Scott Bell
Senior Art Director:
Dan Treichel
Head of Integrated Production:
Sally-Ann Dale
Executive Producer:
Ben Davies
Strategy Director:
Tom Naughton
VP Marketing:
Colin Westcott-Pitt
Brand Director:
Charles Van Es
Brand Manager:
Gwendolyn Boyce
Director of Photography:
Jan Velicky
Partner:
Brian Carmody
Partner:
Patrick Milling-Smith
Executive Producer:
Alison Kunzman
Producer:
Nick Landon
Editor:
Filip Malasek
Editorial Company:
Robota
Postproduction:
The Mill – New York

Carlton – Blondes

Genius.

“They say dogs grow to look like their owners – and Australian beer Carlton MID’s premise for this print campaign is that if you spend too much time with your wife, you’ll grow to look like her too. The tagline is ‘Spending too much time with the wife? Stay a little longer.’ Clemenger BBDO Melbourne created the ads as part of a long running campaign encouraging men to spend more time relaxing with their mates at the pub.”

Thanks [CREATIVITY]

Full Credits
Agency: Clemenger BBDO Melbourne
Client: Carlton
Executive Creative Director: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams

Norte Beer – Photoblocker


[YouTubeUlar] <— 230 2 commercials for ABInBev's Norte Beer brand featuring the Photoblocker. The one above made me laugh more than this one [125].

Not quite genius… but darn fun.

Cheers goes out to…

Agency: Del Campo Nazca Saatchi & Saatchi
Client: Norte Beer
Executive Creative Director: Maxi Itzkoff
Executive Creative Director: Mariano Serkin
Creative Director: Ariel Serkin
Creative Team: Ezequiel De Luca
Creative Team: Nicolas Diaco
Agency Producer: Adrian Aspani
Agency Producer: Camilo Rojas
Agency Producer: Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producer: Andy Fogwill
Executive Producer: Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
Advertiser Supervisor: Ricardo Fernandez
Advertiser Supervisor: Pablo Firpo
Advertiser Supervisor: Matias Medina

GoProYourGoProHDHero2!


[YouTubeUlar] <– 303


The HD HERO2 is the most advanced GoPro camera, yet. To celebrate its release, we traveled the world with some of our favorite athletes, adventurers, and filmmakers to see what we could capture and create with the HD HERO2. We hope this film inspires you to get out and do the same.

Enough said – Inspired.

1080p | 960p | 720p
120 | 60 | 48 | 30 FPS
11MP 10 Photos/sec
170° | 127° | 90° FOV

Skeleton Housing Now Standard
Wi-Fi BacPac™ and Wi-Fi Remote™ Compatible (coming soon)
Live Streaming Video and Photos to the Web

[Learn More | Get One | GoProYourself]