Amateur Awesomeness


[YouTubeUlar] <— 14,087,805 As I told Jason McWilliams...

“That’s some good shit… I love seeing videos that have been on the interManets for over 6 years a finally come across my attention span!”

I can’t really put it any better than that. This kid, Kolon Parentes, has been making random music videos and compilations for quite some time. I would have to say I like his humor, and timing… and especially the fact he’s pulling 14 million hits without ad revenue :)

Awesomeness.

[Hyperactive] <— 7,762,722 [Kolon Parentes – YouTube] <— 67,896

TED – Elizabeth Gilbert – Your Elusive Creative Genius


[YouTubeUlar] <— 1,392,643 I was surprised to see the date on this February 2009 TED video and the fact it took over 4 years to reach me. When Elizabeth Gilbert speaks about the genius of creativity and where does it come from… it directly reminds me of an interview I conducted in 2010 with a true musical genius, Doug Smith.

I really enjoy how Elizabeth talks about the source of creativity and her Ruth Stone Example. Doug couldn’t explain where his creativity came from either… other than it hitting him with a ton of bricks from somewhere above. He was simply the messenger to transcribe the grand message and deliver it to our ears through his grand piano.

To conclude, Elizabeth brings up a very good point to ponder…
is creativity directly linked to suffering?

[Elizabeth Gilbert – Facebook] <— 80,049 [Ruth Stone]

Kickstarter 2012 – The Stats

Kickstarter 2012 - The Stats

Kickstarter continues to be the worlds largest funding platform for creative projects. I recently reviewed Kickstarter’s 2012 year in review. The stats are unbelievable and continue to grow as their demographic base increases. Last year Kickstarter collected a total of $274,391,721 million in pledges which is 85.6% of of all pledges given. This does not mean that 85.6% of all projects reach their goal, actually only 44% of all 41,765 projects launched reached their goal. And of those 18,109 kickstarter projects, there were a select few that completely blew out their goal.

Hydle’s 1 favorite kickstarter highlight from last year – The Griz Coat by Buffoonery Factory.

Our successful Blackbox Case project from 2011 pales in comparison to some of the numbers being generated today. I feel like it is time for another Hydle project in the Kickstarter arena again.

Immediate potential projects:
Blackbox Case needs an iPad Mini Case
VersaTowel
Suitcase Speaker + mini Keg

Snubby J’s – Original PVC Instrument


[YouTubeUlar] <— 5,407,693 Soon to be future Blue Man Group extraordinaire Snubby J‘s video is touring the interManets yet again. I’m actually surprised it took over 2 years to reach me, but that’s how the webs works sometimes. Not every viral campaign moves as fast as The Harlem Shake.

This feed came through TJ Fry and has a surprisingly good list of songs.

Songs are…
-Office Theme Song (0:18)
-Linus and Lucy (0:38)
-Turkish March (1:13)
-Mario Brothers Theme (1:27)
-In the Hall of the Mountain King (1:54)
-Bad Romance (2:07)
-Viva La Vida (2:50)
-Like a Virgin (3:03)
-Crazy Train (3:23)
-Harder, Better, Faster, Stronger (4:01)
-James Bond Theme (4:15)
-Pirates of the Caribbean Theme (4:35)
-The Final Countdown (featuring my friend, Quin) (4:56)

This kid is making moves now showing up in Pringles ads and with his music now available on iTunes.

[Snubby J – Facebook] <— 29,376 likes [Snubby J – YouTube] <— 55,059 subscribers [Contributing Article]

Newcstle Brown Ale – Brewer


[YouTubeUlar] <— 316 Genius. Full Credits - via Creativity

Agency:
Droga5 New York
Client:
Newcastle
Creative Chairman:
David Droga
Executive Creative Director:
Nik Studzinski
Executive Creative Director:
Ted Royer
Director:
Ivan Zacharias
Production Company:
Smuggler
Group Creative Director:
Kevin Brady
Associate Creative Director:
Scott Bell
Senior Art Director:
Dan Treichel
Head of Integrated Production:
Sally-Ann Dale
Executive Producer:
Ben Davies
Strategy Director:
Tom Naughton
VP Marketing:
Colin Westcott-Pitt
Brand Director:
Charles Van Es
Brand Manager:
Gwendolyn Boyce
Director of Photography:
Jan Velicky
Partner:
Brian Carmody
Partner:
Patrick Milling-Smith
Executive Producer:
Alison Kunzman
Producer:
Nick Landon
Editor:
Filip Malasek
Editorial Company:
Robota
Postproduction:
The Mill – New York