FYTB – Broncos vs Patriots Recap

[YouTubeUlar] <— 1076

“In what could have been his last game in the Mile High City Peyton Manning and the Denver Broncos toppled Tom Brady and the New England Patriots in a defensive slugfest 20-18.

Tom Brady threw two interceptions on the day to Von Miller and Darian Stewart. The Denver Defense hit Brady all game long, and Terrific Tom only found the end-zone once late in the game to Rob Gronkwoski. Manning threw 2 touchdown passes to Owen Daniels, and for the second game in a row threw zero interceptions.

The Broncos will face the Carolina Panthers in Super Bowl 50, and will be led by DeMarcus Ware and the Denver D.”

Chrysler – Born of Fire (Imported from Detroit)

Super Bowl Ad favorites are coming in from every direction. Lets jump into who was in charge of some of these creative pieces.

[iDevice Link] <— 3,722,503 Super Bowl XLV Advertisement Brand – Chrystler
Commercial Name – Born of Fire (Imported from Detroit)

Hydle Ranking – Almost Genius
Eminem previously appeared in a “Brisk” Super Bowl Ad that blatantly states why he does NOT do commercials prior to this Chrysler ad running. Whether it was unfortunate timing or not… the two ads did not jive with me.

Full Credits
Agency: Wieden + Kennedy Portland
Client: Chrysler
Creative Director: Aaron Allen
Creative Director: Joe Staples
Copywriter: Joe Staples
Copywriter: Mark Fitzloff
Copywriter: Kevin Jones
Copywriter: Greg Rutter
Copywriter: Dan Kroeger
Art Director: Jimm Lasser
Producer: Bob Wendt
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Serial Pictures
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Line Producer: Martha English
Director of Photography: Samuel Bayer
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Jennifer Patterson
Post Executive Producer: Patty Brebner
VFX Company: Method
VFX Executive Producer: Robert Owens
Flame Artist: Claus Hansen
VFX Producer: Ashley Zastrow
Titles/Graphics: A52
Music & Sound Company: Que Chevere Music
Music & Sound Company: Sync2Picture
Music & Sound Company: Shady Records
Composer: Marshall Mathers
Composer: Jeff Bass
Composer: Luis Resto
Composer: Rhys Chatham
Sound Designer: Luis Resto
Mix Company: Eleven
Mixer: Jeff Payne
Producer: DJ Fox-Engstrom

Super Bowl Advertisement Rankings

I haven’t concluded my super bowl ad recap yet, but as usual… rankings are coming in from all over.

Animal Ads Resonate with Viewers
The overall number one ad with viewers (overall score of about 72.3) was “Saluting Beaver” from Bridgestone, featuring a motorist who is able to avoid hitting a beaver and then plunging into a river thanks to tire traction (and a little rodent-supplied assistance). “Saluting Beaver” scored first in both emotion ranking (evoking most possible positive and least possible negative emotions) and water cooler ranking (likelihood of participants discussing the ad at the water cooler the next day), and third in interest ranking (how well it held the interest of viewers).

Meanwhile, the self-explanatory “Dog Party” ad from Bud Light, which came in third overall, ranked first in viewer interest.

Automotive Ads Take Three Top 10 Spots
Three of the top 10 ads, including the number one ad, were for autos or automotive products. Two ads were for snack food, and one ad promoted a product in each of the following five categories: the NFL, beer, film, soda, and online portal.

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HYDLE – Super Bowl Ad Wrap-up

Song – Dream Police – Cheap Trick

I tracked 100 advertisements throughout Super Bowl XLIV and the winner for most creative and overall best executed upon first review is Audi… and this is partly why – Take the challenge. Nice work Paul Venables from Venebles Bell & Partners in San Francisco.

Two other ads that blatantly got me were the Denny’s chickens. The first of 3 Denny’s commercials aired in the 3rd quarter and I perceived it as old, already been done… and not very impressive.

But surprisingly they had two more coming in the 4th quarter from Goodby Silverstein & Partners.


Coca Cola came through with their regular two weirdly inspirational spots by Wieden + Kennedy, Portland. Google made some internet waves and told a story through search. FloTV spent some coin and their Generation advertisement was inspiring to kick off the half time show.

Let Downs

E*Trade babies were back, but not with original voices. Maybe they are growing up. It is very hard to top what they have already accomplished with their babies. So why keep trying.

Doritos should probably quit allowing consumers to make their ads for them.

Go Daddy has nearly almost run its course. Their second ad slightly saved the first… but nothing like they used to be… simply because (lesson to everyone listed above) da da da… it has already been done before.


Additional commercials that got checks in my book. As in – I would like to check them out again are:

Miller High Life Little Guys link Station Film
McDonalds Play You For It link Translation
Snickers Old Lady link BBDO, New York
Monster Beaver link BBDO, New York
Cars.com Timothy Richmond link
CBS David Letterman SB Party link
Dodge Man’s Last Stand link Wieden + Kennedy, Portland
Intel Lunchroom link Venables Bell & Partners, San Francisco
Intel Timeline link Venables Bell & Partners, San Francisco
VW Slug Bug link
HomeAway.com Griswold’s link
CareerBuilder.com Job Fairy link MJZ
2010 Census Census link DraftFCB, New York
NFL Networks Best Fans on the Planet link Grey, New York
TruTV Groundhog Day link Grey, New York

The Surprise

Of all brands and commercials that I would never consider as being something I could support… the big surprise this year was this Kia – Sorento ad from David & Goliath, Los Angeles.


Of the 8 Budweiser and Bud Light related ads that ran… 3 interested me. Asteroid, T-Pain and Lost. All of which were puns off their new “It’s the shear sign of a good time” jingle.