Super Bowl Advertisement Rankings

I haven’t concluded my super bowl ad recap yet, but as usual… rankings are coming in from all over.

Animal Ads Resonate with Viewers
The overall number one ad with viewers (overall score of about 72.3) was “Saluting Beaver” from Bridgestone, featuring a motorist who is able to avoid hitting a beaver and then plunging into a river thanks to tire traction (and a little rodent-supplied assistance). “Saluting Beaver” scored first in both emotion ranking (evoking most possible positive and least possible negative emotions) and water cooler ranking (likelihood of participants discussing the ad at the water cooler the next day), and third in interest ranking (how well it held the interest of viewers).

Meanwhile, the self-explanatory “Dog Party” ad from Bud Light, which came in third overall, ranked first in viewer interest.

Automotive Ads Take Three Top 10 Spots
Three of the top 10 ads, including the number one ad, were for autos or automotive products. Two ads were for snack food, and one ad promoted a product in each of the following five categories: the NFL, beer, film, soda, and online portal.

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Floyd Little Hall of Fame Speech

Thank you Floyd Little – for you have inspired me today! If only ESPN would post the amazing video of your live speech so the world can be inspired.

“Because of those that encouraged me in those early years, I am here today. So I want to encourage you, every student, every athlete, every person who will hear my voice, don’t listen to the naysayer. I had plenty of those. Don’t listen to those that will judge you for your rough edges. Don’t focus on your weakness so you won’t become a victim. Find the goodness in you that says, Yes, I can be a good student. Yes, I can be a good son and daughter. Yes, I can be a positive role model. Yes, I can, because the good in you is better than the worst in most. The choice is yours. Be the best that you can be.”

“I truly believe that none of us is anything until the least of us is something. The great writer James Baldwin said, Naked I came into this world and naked I shall leave. We are bound to leave everything we accomplished in this lifetime behind, passing it on. So leave a legacy that you and your family can be proud.”

“I’ve given you the best that I’ve got. And I’m a better person for it. Thank you for being here with me and for me. I thank God for His favor today, and may God bless us all. Thank you so much.”

[Video] <— 1803 views [Full Speech]
[Who Is Floyd Little] <— 1530 views