Old Spice – Motorcycle

Posted on November 22, 2011 by hydle

[YouTubular] <— 301 views Old Spice is at it again. Genius. Full Credits Agency: Wieden + Kennedy Portland Client: Old Spice Creative Direction: Jason Bagley Creative Direction: Craig Allen Copywriter: Andy Laugenour Art Director: Max Stinson Producer: Lizzie Marcy ECD: Mark Fitzloff ECD: Susan Hoffman ECD: Icaro Doria ECD: Guillermo Vega Agency Executive Producer: Ben Grylewicz Prod. Co.: MJZ Director: Tom Kuntz Exec. Producer: Jeff Scruton Line Producer: Scott Kaplan DOP: Philippe Le Sourd Director of Editorial: Mackenzie Cutler Editor: Gavin Cutler Post Prod: Sasha Hirschfeld VFX: The Mill Music and Sound: Barking Owl Mix: Lime Studios

Hugh MacLeod — In Memoriam of Steve Jobs

Posted on October 7, 2011 by hydle

I remember when the first time I saw the TV ad, back when it first came out.

It changed my life.

It was the first commercial I’d ever seen in my life, that actually spoke to me, my true self, and not just to, like pretty much EVERY SINGLE OTHER COMMERCIAL out there, whatever short-term, trivial needs I had going on that day.

It was then I knew that I wasn’t just one of the crazy ones, but that it was also IMPERATIVE to actually be one of the crazy ones. That my life and soul demanded it.

It’s not what Steve Jobs created in his his brief but incandescent life- the computers, iPods, iPhones etc etc- that isn’t the big story.

And what we created with his his products, that isn’t the big story, either.

The big story is what Steve helped us believe about ourselves. By putting his balls on the line, again and again, he made it easier for us to do the same.

And so we did.

Thank you, Steve. You will be missed. Of course you frickin’ will…

[YouTubeUlar] <— 1,622,043

New Era – One Hitter

Posted on May 16, 2011 by hydle

[YouTube] <— 252,568 views Don't understand what is going on here between Yankees fan - Alec Baldwin and Boston fan - John Krasinski? Watch this.

Genius.

Full Credits

Agency: Brooklyn Brothers
Client: New Era
Creative: Brooklyn Brothers
Producer: Brooklyn Brothers
Writer: Charlie Grandy
Writer: Mike Schur
Director: Bryan Buckley
Production: Hungry Man
Production Company EP/Managing Partner: Kevin Byrne
Production Company Line Producer: Mino Jarjoura
Director of Photography: Scott Henriksen
Editing Company: Big Sky Edit

HYDLE – The Doug Smith Show

Posted on March 16, 2011 by hydle

I have a gift for you regarding a recent completion to a very inspiring project.

Don’t click the links unless you have time to consume…
[HERE] <— is written proof. [HERE] <— is Hydle RAW proof.

The Black Mamba

Posted on February 23, 2011 by hydle

[iDevice Link] <— 1,478,782 Nike Basketball taking the creative process and turning it into a film. Genius.

Full Credits

Agency: Wieden + Kennedy Portland
Client: Nike Basketball
Creative Director: Alberto Ponte
Creative Director: Ryan O’Rourke
Copywriter: Sheena Brady
Copywriter: Brandon Pierce
Art Director: Mike Warzin
Producer: Erin Goodsell
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Radical Media
Director: Robert Rodriguez
Executive Producer: Frank Scherma
Executive Producer: Donna Portaro
Line Producer: Mala Vasan
Director of Photography: Mauro Fiore
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Esther Gonzalez
Post Executive Producer: CL Weaver
Post Executive Producer: Cassie Hulen
VFX Company: Hybrid
VFX Supervisor: Rodney Brune
Flame Artist: Pierre Blain
Flame Artist: Mathieu Dupuis
Flame Artist: Nadine Homier
VFX Producer: Daniel Leduc
Titles/Graphics: Kurt Volk
Finishing Company: A52
Finishing Company: The Mill
Flame Artist: Paul Yacono
Flame Artist: Gareth Parr
Flame Artist: Phil Crowe
VFX Producer: Hameed Shaukat
VFX Producer: Jamie McBriety
VFX Producer: Enca Kaul
Composer: Robert Rodriguez
Sound Designer: Robert Rodriguez
Engineer: Robert Rodriguez
Mix Company: Troublemaker Studios
Mixer: Bradford Engleking
Producer: Robert Rodriguez

Bat For Lashes – Whats a Girl to Do

Posted on January 19, 2011 by hydle

[iDevice Link] <— 4,362,057 views Elements to success in this video. 1 shot - love it. Genius.

Bon Appetit

Posted on January 11, 2011 by hydle

[iDevice Link] <— 14,306 views Genius. Full Credits Agency: Wieden + Kennedy, London Client: Lurpak Executive Creative Director: Tony Davidson Executive Creative Director: Kim Papworth Creative Director: Ray Shaughnessy Creative Director: Dan Norris Producer: Anna Smith Production Company: Stink Director: Martin Krejci Producer: Louise Gagan Post Production Facility: Framestore Lead Flame Artist: Tom Sparks Lead Flame Artist: Jonathan Hairman Online Producer: Sarah Hiddlestone Edit Facility: Whitehouse Editor: Filip Malasek Sound Facility: Wave Sound Engineer: Aaron Reynolds

Master the Internet

Posted on November 16, 2010 by hydle

[iDevice Link] <— 421,831 views

Craig Project with Doug Smith

Posted on November 11, 2010 by hydle

[iDevice Link] <— 20,493 If you need inspiration, emotion, hope and genius? I'm creating it for you now... based on Doug Smith and his amazing story. Look for it March 3rd, 2011.

Nike: Rise

Posted on October 28, 2010 by hydle

[iDevice Link] <— 1,906,481 views

“LeBron James asks for advice. In this spot, James seems to only stir up the antipathy that was directed toward him around his overly-publicized move to Miami. Doth he protest too much?”
–Creativity

Wieden + Kennedy Portland are still at it.
Basketball – welcome back.
Genius.

Freeway Concert

Posted on October 13, 2010 by hydle

Sorry — this is hysterically genius. As long as nobody dies in a stunt like this… it is a fair reminder to not take life too seriously.

And to maybe think about homeless american children.

[CBS Los Angeles]
[Imperial Stars]
[iTunes – Traffic Jam 101]

K-Swiss – Tubes

Posted on August 5, 2010 by hydle

[iDevice Link] <—22,000 views

Excellent quick informative and simple. 72andSunny nails it with this quickly consumable campaign. Using Kenny Powers to full success and a light cross promotion with season 2 of East Bound and Down – The simple microsite sold me on these shoes and I now want a pair of tubes.

Bad vibe on the busted facebook link but excellent use of 1-888-WITH-TUBES-I-WILL-TRAIN-THE-F-OUT for a creative 10% off coupon.
1 (888) 948-4882

If you don’t like them – change your mind.
Genius.

http://www.kswiss.com/tubes/

Super Cool

Posted on July 19, 2010 by hydle

[iDevice Link]

Another great example on how the power of the internets keeps content alive. This could quite possibly be my new favorite commercial.

Posted in 2007 for LA Animal Services – Director Jane File (seejanedirect.com) absolutely kills it with this one. Simply Genius.

Now I want a dog :)

Old Spice – Hello Ladies

Posted on July 3, 2010 by hydle

[iDevice Link]

Thanks to Adcritic for the Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Creative Director: Jason Bagley
Creative Director: Eric Baldwin
Copywriter: Eric Kallman
Copywriter: Craig Allen
Art Director: Craig Allen
Art Director: Eric Kallman
Producer: Lindsay Reed
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Aaron Morris
Post Producer: Juliet Batter
Post Executive Producer: Carol Lynn Weaver
Post Executive Producer: Cassie Hulen
VFX Company: The Mill
Lead Flame Artist: Ant Walsham
Flame Artist: Tara DeMarco
Flame Assists: Jodi Tyne
Flame Assists: Aaron Neitz
Flame Assists: Shane Zinkhon
Flame Assists: Gavin Camp
Flame Assists: Christal Hazard
VFX Producer: Arielle Davis
VFX Executive Producer: Sue Troyan
Music and Sound Design Company: Stimmung
Sound Designer: Gus Koven
Producer: Jack Catlin
Executive Producer: Ceinwyn Clark
Mix Company: Lime
Engineer: Loren Silber
Producer: Jessica Locke
Film Transfer Company: CO3
Colorist: Stefan Sonnefeld

Date
Jun 30, 2010

Genius.

Old Spice – I’m on a Horse

Posted on June 27, 2010 by hydle

Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Copywriter: Eric Kallman
Art Director: Craig Allen
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Eric Baldwin
Creative Director: Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Agency Executive Producer: Ben Grylewicz
Agency Producer: Erin Goodsell
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Scott Kaplan
Director of Photography: Neil Shapiro
Editorial: Final Cut
Editor: Carlos Arias
Post Executive Producer: Saima Awan
Post Production: The Mill