[iDevice Link] <— 1,478,782 Nike Basketball taking the creative process and turning it into a film. Genius.

Full Credits

Agency: Wieden + Kennedy Portland
Client: Nike Basketball
Creative Director: Alberto Ponte
Creative Director: Ryan O’Rourke
Copywriter: Sheena Brady
Copywriter: Brandon Pierce
Art Director: Mike Warzin
Producer: Erin Goodsell
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Radical Media
Director: Robert Rodriguez
Executive Producer: Frank Scherma
Executive Producer: Donna Portaro
Line Producer: Mala Vasan
Director of Photography: Mauro Fiore
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Esther Gonzalez
Post Executive Producer: CL Weaver
Post Executive Producer: Cassie Hulen
VFX Company: Hybrid
VFX Supervisor: Rodney Brune
Flame Artist: Pierre Blain
Flame Artist: Mathieu Dupuis
Flame Artist: Nadine Homier
VFX Producer: Daniel Leduc
Titles/Graphics: Kurt Volk
Finishing Company: A52
Finishing Company: The Mill
Flame Artist: Paul Yacono
Flame Artist: Gareth Parr
Flame Artist: Phil Crowe
VFX Producer: Hameed Shaukat
VFX Producer: Jamie McBriety
VFX Producer: Enca Kaul
Composer: Robert Rodriguez
Sound Designer: Robert Rodriguez
Engineer: Robert Rodriguez
Mix Company: Troublemaker Studios
Mixer: Bradford Engleking
Producer: Robert Rodriguez