MFCEO Kenneth Powers is Back

EXPLICIT:

[YouTube] <— 318 views

My brother and I have been dreaming of a campaign like this... finally good to see it.
Is this marketing? Or is it genius?

Genius Marketing - again.

Staff:
Jillian Michaels - Community Outreach Director
Matt Cassel - Chief Marketing Officer
Josh Cox - Chief Super Long Distance Runner Officer
Jon "Bones" Jones - Human Resources Director
Urijah Faber - Chief Operations Officer
Ray Mysterio - Director of Security
Patrick Willis - VP of Carnage
Kenny Powers - MFCEO

Slogans:
"Stop Not Training"
"Un-Weak Yourself"
"Do Not Undermine the Lightness of the Tubes"
"Quit Not Breaking World Records"
"I'm the Ceo. You Shut Up."
"Get Championy"

Micro Site:
[K Swiss Micro Site of the Year]… again.

Behind the Scenes:
[Explaining MFCEO Kenny Powers] <— 614

YouTubeUlars:
[Tubes or Weakness] <— 379
[A-Too Slow B-Not Enough Effort] <— 472
[Get Hard] <— 460
[Five-Druple] <— 401
[Patrick Willis] <— 443

K-Swiss Power Cologne:
[Scent of Boner] <— 308
[The Shit] <— 535
[Scent of Dick] <— 328

Last Year R Rated:
[40 Yard Dash] <— 3,477
[Last Years Explicit] <— 22,841
[Calipornia – Funny or Die] <— 55,124

If you still want to show your grandma the power of the tubes... watch this one.

NOT EXPLICIT:

[YouTube] <— 696 views

K-Swiss – Tubes

[iDevice Link] <—22,000 views

Excellent quick informative and simple. 72andSunny nails it with this quickly consumable campaign. Using Kenny Powers to full success and a light cross promotion with season 2 of East Bound and Down – The simple microsite sold me on these shoes and I now want a pair of tubes.

Bad vibe on the busted facebook link but excellent use of 1-888-WITH-TUBES-I-WILL-TRAIN-THE-F-OUT for a creative 10% off coupon.
1 (888) 948-4882

If you don’t like them – change your mind.
Genius.

http://www.kswiss.com/tubes/