Although I can not support the media and marketing materials behind the BIAA‘s annual Brain Injury Awareness Month campaign – I can support the message they are trying to deliver.

March is brain injury awareness month and quite simply said… A concussion is a brain injury. Get the facts.

I will attempt to wait for their radio campaign to hit me and hopefully change my decision on this totally lame PSA marketing effort. Unfortunately a YouTube search for anything revolving brain injury and awareness results in a far cry from anyone putting a brain behind a brain injury campaign.

Not Genius.