Human beings are primates. We’re social. Everything we do is related around socializing with others of our species.

Yet we’re always tempted to think otherwise. That our businesses are not what they actually are (social groups), but more like machines. Taylorism, Homo Economicus and all that…

This is why I always recommend people reading the work of my good friend, Mark Earls. Mark’s thesis is, simply, 1. That people are social animals, 2. That businesses are social groups, not machines, 3. That what holds these social groups (businesses) together is a collective sense of “purpose”, 3. A business without a strong “Purpose-Idea” is at a considerable disadvantage.

Which is why I made the drawing so that “Purpose” is at the very center of the design…

Thanks Hugh.