1.Random acts of kindness: Consumers’ cravings for realness, for the human touch, ensure that everything from brands randomly picking up the tab to sending a surprise gift will be one of the most effective ways to connect with (potential) customers in 2011, especially beleaguered consumers in North America, Europe and Japan.
trendwatching.com advises that the rapid spread of social media platforms such as Twitter and Facebook among consumers gives brands previously unavailable insight into their moods, wants and locations, and also provides a new direct channel to deliver acts of kindness.