1. Activision – Skateboard Dog, agency: Droga 5; Sharethrough
2. National Geographic – Deadly Predator
3. New Zealand Book Council – Going West, agency: Colenso BBDO
4. Victoria’s Secret – One Gift
5. Plane Stupid – Polar Bears
6. Intel – Cannonbells, agency: MRM London
7. Breast Cancer Awareness – Pink Glove Dance
8. Orbit – Clean it up, agency: Evolution Bureau, Sharethrough
9. Epson – Extreme Gamer, agency: twentysix
10. Muscle Milk – Sexy Pilgrim, agency: Pereira & O’Dell, Sharethrough

Genius: 2, 3, 4
Not Genius: 1, 6, 7, 8, 9, 10

Hydle Favorite: