Legislation + TV Ads

As if we don’t have enough government involvement in our lives. Congress is getting involved with the volume level of TV commercials.

I think California house representatives should have something better to do with their time. But the broadcasters are responding…

“Broadcasters and advertisers want to set their own standards, in which a commercial would be “loud enough that a reasonable person can hear it, but not so loud you can hear it in Mongolia,”

– Says Dan Jaffe, the executive vice president for government relations of the New York-based Association of National Advertisers.

Does anybody even watch television ads?
Here is the story for those board at work.

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