Advice to the smaller shop owners in this tough economic climate?
There will be a lot of pressure to sell on price. There will be a lot of pressure to do work on spec, or jump through ridiculous hoops. There will be a lot of pressure to think that the bad client in the hand is better than the great client in the bush. But there are only 3 reasons to have a client – great work, lots of money, great fun. Ideally your client provides you with all three. But if they’re not providing you with any of those things, they’re not a client. They’re a black hole. And that’s true in any economy.

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