This is really about leadership. Leaders understand, often innately, what it takes to inspire action.

Inspired action is a much different animal than top down directed action.

Inspired people will walk through fire to achieve their goal. Directed people are in it for the paycheck.

It was the difference between the Roman legions and mercenary adversaries.

It is why so many businesses these days are focussed on finding their true purpose, and why we spend a lot of our time helping companies communicate that purpose.

Purpose allows for inspired action with amazing results.