Audi has been quiet since the Superbowl. Well… Welcome back.
Category Archives: Technology
How NOT to impress a Woman
Socially advertise. It doesn’t work – at least not yet.

Interesting read, and definitely easy to understand the numbers. I wonder what the study would say for men.
Social Media?
Hit Ball Far
Advertisers on Twitter
Only 8% of advertisers say twitter is an effective promo tool. Surprising? Not really.
I think only 8% of advertisers are effective at their job.
1 B P O S
Newsflash – Twitter’rers
53% of you have no followers.
69% of you don’t even have a location.
55% of you have never tweeted.
Read HERE.
iPhone 3G S + Water = Entertainment
Matt Matt linked me in on this adventuresome video of the day. I do warn though – Try NOT to submerge your iPhone.
Wired on Facebook
Will Facebook monetize on their proprietary stream of 200 million users before we realize face to face interactions are how socialization is supposed to happen?
“… this data comprises a mammoth amount of activity, almost a second Internet. By Facebook’s estimates, every month users share 4 billion pieces of information—news stories, status updates, birthday wishes, and so on. They also upload 850 million photos and 8 million videos.”
I feel like we are entering middle school and people are finally realizing that the annoying friends we have in public… are twice as annoying on the internet.
Will the social graph prevail?
Wired has the article with all the answers.
Sponsors of Tomorrow
I’m seeing new intel ads pop up via email / chat / internets.
Tagline = Sponsors of Tomorrow.
Upon seeing this ad, I was pretty excited around the creative [marketing level genius]… but searching further brought up this piece of crap video [marketing level NOT genius].
Sorry intel – very close, but no ‘wireless power’ on this campaign.
iPhone 3G S [VOICE MEMO]
I’m surprised at the ease of use of the new Voice Memo application on the new iPhone 3G S. Quick and easy to record… and quick and easy to send to yourself or friends via email.
iPhone 3G S vs. iPhone 3G [VIDEO]
After shooting this quick burrito movie at Chipotle I have noticed that the data rate of the iPhone 3G S H.264 video varies between 3600 kbit/s and I would assume 3800 kbit/s. This isn’t a tremendously high data rate for doing anything serious with… but respectable for a talking mobile device. Relating the iPhone 3G S to my preferred pocket video capturing device, the Canon PowerShot SD870 IS that shoots in 1280x720p at a 25 mbit/s data rate, there really is no comparison.
iPhone 3G S – Video
Format: H.264, 640 x 480, Millions, AAC, Mono, 44.100 kHz
Data Rate: Between 3650 kbits/s and 3800 kbits/s
Uploading directly to YouTube is simple enough and the aspect ratios will adapt to a vertical or horizontal recording. I am not a super fan of the audio levels algorithm as it seems it is pretty easy to peak the 44.100 kHz recorded audio with loud sounds + voices. It is also a difficult hold to capture video of yourself without covering the internal microphone of the iPhone 3G S. This makes for shanty audio at best… as you will see in the second YouTube upload test and is something to definitely watch out for.
YouTube iPhone 3G S Video 1 – Vertical
YouTube iPhone 3G S Video 2 – Horizontal
iPhone 3G – Video
No Supported Video Capabilities
However, qik has a steaming solution that you can play with if you want to geek just a little.
iPhone 3G S vs. iPhone 3G [PHOTO]
New iPhone 3G S (the ski racer)
iPhone 3G S now has video capability, faster processing power and longer battery life. It is hard to determine what differences are actually hardware driven and which ones Apple is software marketing into the phone… but this chart should help.
On a green note – the new packaging is 23% smaller then the already minimal packaging. Go Apple.
iPhone 3G – available now
8GB black only – $99
iPhone 3G S – available June 19th
16GB black or white – $199
32GB black or white – $299
iPhone 3.0 software – available June 17th
iPod Touch will have to pay for this update
Worlds Greenest Notebooks
New kids are in town. Which means my current 17″ Unibody MacBook Pro 2.66GHz / 4GB / 320GB is for sale.
Apple claims these are the greenest notebooks available with their revolutionary new built-in battery that can recharge up to 1000 times. That equates to 3x less battery waste over the course of a traditional 5 year standard computer user life cycle and although that really just sounds like a lot of variables to me… they will take less green backs out of your pocket to get one.
13″ MacBook Pro
2.26 GHz / 2GB / 160GB / 9400M + SD Card Slot = $1199
2.53 GHz / 4GB / 250GB / 9400M + SD Card Slot = $1499
15″ MacBook Pro
2.53 GHz / 4GB / 250GB / 9400M + SD Card Slot = $1699
2.66 GHz / 4GB / 320GB / 9400M + 9600M GT + SD Card Slot = $1999
2.80 GHz / 4GB / 500GB / 9400M + 9600M GT + SD Card Slot = $2299
17″ MacBook Pro
2.80 GHz / 4GB / 500GB / 9400M + 9600M GT + ExpressCard Slot = $2499
MacBook “who cares” Air
1.86 GHz / 2GB / 120GB / 9400M + NothingElse = $1499
2.13 GHz / 2GB / 128GB SSD / 9400M + ExtremeNothingElse = $1799









