[iDevice Link] <— repost on 01.04.11 441,891 views Similar to the 2006 success of the Philips Body Groom – AXE knows how to play the “lets market on the internets” game too.

It’s good to revisit genius marketing and look back at the 2008 launch of the AXE Detailer.

Successful? Don’t just take my word for it.

Take care when using on sensitive areas.