[VimeeeeeO] <— 3,157 Here is a perfect example of brands partnering with creative fluids. Actually, a better way of stating this is...

“Here is a perfect example of *LARGE* brands partnering with creative fluids”

… and this is what you get.

Sweetgrass Productions, Philips TV and Swedish Agency Ahlstrand & Wållgren all teamed up to produce something that is truly remarkable. 8 mega lights, 8 generators, 20 light stands, miles of extensions chords, colored filters, 4 amazing skiers and 5 weeks of figuring shit out… all with a working budget only a fraction of a major car manufactures 30 second spot.

Cheers to Pep Fujas, Eric Hjorleifson, Daron Rahlves, Chris Benchetler and the entire film crew who had the patience to capture and present something so tasty for our eyes. Does this make me want to buy a Philips Ambilight TV? No – but it definitely helps me think about purchasing one just to watch this creative masterpiece on.

[WIRED – Skiing at Night Article]
[The Huffington Post]
[Philips Ambilight Link]