1. Presence on the web will be more important then ever.
2. Standalone offline approaches, or 1.0, won’t work in a 2.0 world.
3. The transition of offline budgets to digital and social media will amplify.
4. Six million competitors! The power of the consumer and of crowdsourcing will challenge and drive brand innovation.
5. 2010: The year of mobile… AND social: geolocalization + applications + social networks + recommendations.

If you want to understand this new media world… read this [ARTICLE].
And when you get confused… read it again – and again and again.