New iPods + iTunes + Apple TVs + Coldplay

Apple just announced an entirely new iPod lineup, iTunes 10 and a little black box known as a new Apple TV.

Although I personally prefer my original 5GB scroll wheel iPod – It looks like another holiday season is is going to be stuffed with Apple in our stockings.

iPod Shuffle:

2GB – 5 Colors – $49
Now with buttons, VoiceOver and a built-in clip

iPod Nano:

8GB – 7 Colors – $149
16GB – 7 Colors – $179
Features Multi-Touch display, built-in clip and incredibly small

iPod Touch:

8GB – $229
32GB – $299
64GB – $399
The iPod Touch now has FaceTime, Retina display, HD video recording and Game Center

Get a Mac – Recap

iDevice Link

ADFEAK.com has a complete linking writeup of every ‘GET A MAC’ ad from TBWA’s 2006, 2007, 2008 and 2009 Apple ad campaign.

Always good to revisit success. Director Phil Morrison – Genius.

What Happened Apple?

You release a new iPhone® 4 with iOS 4 that has amazing 1280x720p HD video recording capabilities — with editing… and you can’t stream the WWDC 2010 Keynote Address larger then 643x360p? Sorry Steve – you never looked so bad.

Welcome back 2003 – WTF?

Sorry if it’s just me — but when you are trying to convey new technologies like a 326ppi Retina Display on a new iPhone 4 that has a display resolution of 960×640… you might want to figure out your streaming solutions.

Does the new iPhone 4 allow me to bluetooth pair with my laptop and send sms messages from a keyboard like my T68i from 2001?

Final Cut Pro – Future + Past

Recently reading the May issue of Larry Jordan’s usually very informative newsletter… I rallied through a couple in depth articles regarding Apple pulling the strings on Final Cut Pro and how false those rumors could be.

1. Larry’s Blog
2. CNET Update
3. Philip Hodgetts

For most people consuming my random postings and writings – this will mean nothing. But for me – it is great to relive the good years from 1998 where digital video was born and how it has shaped my life. Brought to you by Philip Hodgette.

Apple eventually purchased Final Cut about three weeks after NAB in reality to ensure that there would continue to be a Non Linear Editing application on the Mac. I also believe that someone figured that Apple’s FireWire (they developed it) port combined with the iLink on Sony’s DV cameras just released (in reality, also FireWire) combined with the new software could sell some Macs. That was a smart move. When I saw Final Cut in March 98, it was working with some Targa dual stream cards, which was not as robust as when Final Cut Pro was release at NAB 99. But Final Cut Pro had native FireWire/DV support: perfect with those new Blue and White G3 towers with native FireWire!

What a great look back to the good ol’ days – thanks for the write-up Philip.

Flash is Dead

I’ve been talking for a while (5 years) now about how Flash is dead. So if you don’t believe me – then maybe you will believe Steve Jobs.

To summarize…

  1. – “Open”
  2. – The “full web”
  3. – Reliability, security and performance
  4. – Battery life
  5. – Touch
  6. – A total Steve Jobs Slap in the Face to Adobe (Read it)

Solution:
Straight from the Apple core
HTML5 + CSS + JavaScript

More:
Smashin Magazine

Enjoy.

WWDC 2010 – The Center of the App Universe

These five days will change how the world does all kinds of things. And this is your chance to be a part of it. Join more than 5000 of the world’s leading developers and 1000 Apple engineers, working side by side to harness the amazing potential of iPhone OS 4, iPad, and Mac. Simply put, it’s a once-in-a-lifetime opportunity. For you and your app.

Or just me.

Repeat Core Violation = Goodbye

I found the 2010 Apple Supplier Responsibility Progress Report to be a very interesting read.

Over the last three years Apple has developed their own comprehensive Supplier Code of Conduct and requires their suppliers to contractually commit to their code as a condition of doing business with them. Not only does Apple’s requirements to supplier responsibility keep their suppliers socially and environmentally in check – their entire approach extends beyond just monitoring compliance with their code.

Apple will help suppliers meet their expectations by supporting their efforts to provide training in workers’ rights and occupational health and safety. They motivate their suppliers to improve on their key metrics. In this way, Apple increases awareness of social responsibility and continues to drive improvements in conditions and practices further into their supply chain.

Just another simple example on how Apple is continually changing the world.

Highlights:

Driving Change

During most of our audits, suppliers stated that Apple was the only company that had ever audited their facility for supplier responsibility.

Falsification of Records

In one instance, Apple’s 2008 audit had revealed falsified records for working hours and days of rest. When Apple returned in 2009 for a core violation reaudit, the facility again falsified records—presenting worker timecards, daily production output records, and quality control records that indicated no violations related to working hours or days of rest. When Apple investigated further, we uncovered additional records and conducted worker interviews that revealed excessive working hours and seven days of continuous work. When confronted with this information, the facility provided Apple with accurate timecards. Based on the repeat core violation and inadequate actions, Apple is terminating all business with this facility.

Wages and Benefits

Audits also revealed 45 facilities where wage deductions were used for disciplinary purposes. While the deductions we discovered may be legal under local laws, Apple has required an end to this practice.

iPhone 3G S vs. iPhone 3G [VIDEO]

After shooting this quick burrito movie at Chipotle I have noticed that the data rate of the iPhone 3G S H.264 video varies between 3600 kbit/s and I would assume 3800 kbit/s. This isn’t a tremendously high data rate for doing anything serious with… but respectable for a talking mobile device. Relating the iPhone 3G S to my preferred pocket video capturing device, the Canon PowerShot SD870 IS that shoots in 1280x720p at a 25 mbit/s data rate, there really is no comparison.

iPhone 3G S – Video

Format: H.264, 640 x 480, Millions, AAC, Mono, 44.100 kHz

Data Rate: Between 3650 kbits/s and 3800 kbits/s

iPhone 3G S Video Test

iPhone 3G S Video Test - Click for Video

Uploading directly to YouTube is simple enough and the aspect ratios will adapt to a vertical or horizontal recording. I am not a super fan of the audio levels algorithm as it seems it is pretty easy to peak the 44.100 kHz recorded audio with loud sounds + voices. It is also a difficult hold to capture video of yourself without covering the internal microphone of the iPhone 3G S. This makes for shanty audio at best… as you will see in the second YouTube upload test and is something to definitely watch out for.

YouTube iPhone 3G S Video 1 – Vertical
YouTube iPhone 3G S Video 2 – Horizontal

iPhone 3G – Video

No Supported Video Capabilities

However, qik has a steaming solution that you can play with if you want to geek just a little.