Business Is

Human beings are primates. We’re social. Everything we do is related around socializing with others of our species.

Yet we’re always tempted to think otherwise. That our businesses are not what they actually are (social groups), but more like machines. Taylorism, Homo Economicus and all that…

This is why I always recommend people reading the work of my good friend, Mark Earls. Mark’s thesis is, simply, 1. That people are social animals, 2. That businesses are social groups, not machines, 3. That what holds these social groups (businesses) together is a collective sense of “purpose”, 3. A business without a strong “Purpose-Idea” is at a considerable disadvantage.

Which is why I made the drawing so that “Purpose” is at the very center of the design…

Thanks Hugh.

I Create…

A lot of people don’t understand what I do. So I will let Hugh MacLeod explain…

“The fact is, to lead a successful. “creative” life, you pretty much have to work at it every day, the same way a pianist practices his scales, or a football player practices his drills. Every frickin’ day.

Of course, not everybody will understand why you bother…

And not every day will be a winner, either. Sometimes you’ll do a twelve or fourteen hour stretch, and come away with hardly anything of value. Lots of work, little gain.

Which is why I made this cartoon look so imcomplete and fragmented. It feels like that more often than any artist would ever care to admit.

Sure, you get used to it. But it never stops hurting, just a little…”