Riley Poor – Transitions

On December 4th I was lucky enough to attend a special premiere of Riley Poor’s latest creation … Transitions down at Craig Hospital.

I was truly blown away by this film not only because it goes back to the era of skiing I thrived and grew up in … which brings amazing memories. But also because it is such a beautiful documentary about one of the greatest pipe throbs of all time, Simon Dumont.

Now – I just can’t wait for Riley’s next project and to possibly get deeper into the real meaning behind Transitions. After all, out of everyone I know (minus my dad) there isn’t anyone who has taken a larger transition in their lives in this past year other then Riley Poor. I still wear his sticker on the back of my phone and think daily about what a true inspiration he is has become … from day one.

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Riley – congratulations on the engagement to your amazing Katrina. Jake and Sara – screw the black hole of 2009? Jeremy Sweeney – What would Joel be doing now? Hoodlum – keep up the good work. Maddy – Your adorable.

Experiences Rule Advertising

Cheers to Red Bull – Guinness – Nike … all great examples of non technology bred companies that understand the experience-driven world.

Red Bull basically pioneered the experiential category. Not only did the brand rise to prominence by sponsoring alternative athletes and lifestyles, it went further by creating its own events, like Red Bull’s Flugtag and even its own sports like Red Bull’s Crashed Ice, which takes over old Quebec with a mix of hockey and motorcross. Even the brand’s website has morphed into a blog, much like today’s most popular publishers.

A quick and fun read awaits you by clicking this link.