Americans watched 31.2 billion online videos in March 2010. Back up from February.
Over 180 million viewers watched an average of 173.3 videos during the month of March 2010. 96 of those came from Google sites (YouTube) and facebook raises to 6th on the list.
The average Hulu viewer watched 26.7 videos, totaling 2.6 hours of video per viewer which kicks the average online video length to a whopping 4.3 minutes now.
Need leads? Then blog it.
Texting wins at how teenagers communicate.
How do your numbers compare the the youth of today?
Just remember – keep it above the table.
According to the latest Infinite Dial study by Arbitron and Edison Research…
The internet has surpassed TV as the “most essential” medium.
Wait – read that again. For the first time, the internet surpassed TV as the “most essential” medium.
49% of those studied said they would eliminate the TV over 48% who said they would eliminate the internets. 3% were apparently missing.
In other news – 24% of us have listened to an iPod in an automobile at some point in out lives after we turned older then 12 and 54% of us who own a “portable digital music device” have connected it into our cars.
Americans watched 32.4 billion online videos in January.
More than 173 million viewers watched an average of 187 videos per viewer during the month of January 2010. Facebook Video finally makes the top 10.
Average online video is now 4.1 minutes thanks to television continuing it’s crossover to the internets (Hulu).
Having problems with your ROI? Don’t bother watching this…
I couldn’t have said it any better myself. There is even an article to back it up.
Want to know more about Social Media? Read more.
Don’t forget this famous video.
And this one too.
Enjoy.
Average (target) video length for October = 2 minutes and 37 seconds.
Facebook is killing it with their video streaming network. Up from number 5 last month to number 3 this month. YouTube is slowly losing streams – but retains the giant number 1 brand.
Nobody likes the small slice of pizza. Read the full article here – Or just continue reading and you will run into my paraphrased version below.
“branding on the web through video is and will continue to be an important tool in marketers’ online arsenals.”
Translation … duh.
“Those chose not to use online video in their marketing program most often cited cost (66.7%) and lack of clear ROI (33%) measures as the top two reasons”
Translation … 100% of them were too old.
Again, I would like to take a small moment of silence for all of those who haven’t yet been invited to the year 2009. While you are calculating your ROI for online media – look for your invitation to the year 2010 to arrive shortly via horseback.
Do the math… again. Average video viewed online in September is 2 minutes and 28 seconds.
Socially advertise. It doesn’t work – at least not yet.
Interesting read, and definitely easy to understand the numbers. I wonder what the study would say for men.
