OK Go – All is Not Lost


[YouTubeUlar] <– 426,066 [HTML 5 Version]

OK – quick review – Wow.
OK – not so quick review – Another randomly great video from OK Go with very super creative techniques, angles, ideas and messaging.

How do they keep doing it? I’m not a fan of ever becoming a sellout – but given time and specific reasons it does make sense. So even though OK Go has definitely sold out to some very large brands in the past – including State Farm and now Google Chrome and Nintendo 3DS – I’m going to say I’m ok with it if it allows them to continue their creative endeavors and messages of hope. But how about another video for your actual fans and just for the hell of it?

OK Go.

On another note – where is the OK Go Google Chrome “The web is what you make of it” advertisement? [Justin Bieber got one] <— 1,209,010. And so did [Lady Gaga] <— 3,237,345

Top 10 May Viral

The top 10 picks for April, with links to view on YouTube (the link to Stella Artois “Up There” is on Vimeo):

1. Nike – Write the Future, agency: Wieden & Kennedy
2. TomTom – Behind the Scenes of Darth Vader’s Voice Recording, agency: Pool Worldwide
3. Olympus – Pen Giant, agency: DSG
4. Hi Tec – Walk on Water (Liquid Mountaineering), agency: CCCP
5. Arriva Movia – Mukthar’s Birthday – Better Bus Ride, agency: bybird/cadaver
6. Toyota – Toyota Sienna “Swagger Wagon,” agency: Saatchi & Saatchi
7. Sony – 3DTV, agency: Anomaly
8. Nissan – Urban Bowling, agency: TBWA/G1
9. Stella Artois – Up There, agency: Mother
10. Google Chrome, Speed Tests, agency: BBH

Genius:
1 – Nike kills it (again)
5 – Flash Mobbed birthday – This is the power of social media and the direction it should go.
6 – Still give Toyota props on this, but the original is better.
9 – Quite the interesting look into a skilled original talent.