Apparently… Ben and Jerry’s has also dropped email marketing in favor of social media. Interesting — Full tour to follow.
Tag Archives: Social
Jails – Going Social
Think about it.
Blog it People
Need leads? Then blog it.
Groundswell Consumer Profile Tool
If you are confused about the data presented below… chances are you are categorized as a “spectator” on the Social Technographics Ladder.
If you have a facebook account – congratulations, you just moved up to the “joiners” step.
What does all this mean… ?
… I don’t know – but I’m sure if you buy the book you will find out.
Link 1
Repeat Core Violation = Goodbye
I found the 2010 Apple Supplier Responsibility Progress Report to be a very interesting read.
Over the last three years Apple has developed their own comprehensive Supplier Code of Conduct and requires their suppliers to contractually commit to their code as a condition of doing business with them. Not only does Apple’s requirements to supplier responsibility keep their suppliers socially and environmentally in check – their entire approach extends beyond just monitoring compliance with their code.
Apple will help suppliers meet their expectations by supporting their efforts to provide training in workers’ rights and occupational health and safety. They motivate their suppliers to improve on their key metrics. In this way, Apple increases awareness of social responsibility and continues to drive improvements in conditions and practices further into their supply chain.
Just another simple example on how Apple is continually changing the world.
Highlights:
Driving Change
During most of our audits, suppliers stated that Apple was the only company that had ever audited their facility for supplier responsibility.
Falsification of Records
In one instance, Apple’s 2008 audit had revealed falsified records for working hours and days of rest. When Apple returned in 2009 for a core violation reaudit, the facility again falsified records—presenting worker timecards, daily production output records, and quality control records that indicated no violations related to working hours or days of rest. When Apple investigated further, we uncovered additional records and conducted worker interviews that revealed excessive working hours and seven days of continuous work. When confronted with this information, the facility provided Apple with accurate timecards. Based on the repeat core violation and inadequate actions, Apple is terminating all business with this facility.
Wages and Benefits
Audits also revealed 45 facilities where wage deductions were used for disciplinary purposes. While the deductions we discovered may be legal under local laws, Apple has required an end to this practice.
Vanksen’s Marketing 2.0 Trends for 2010

1. Presence on the web will be more important then ever.
2. Standalone offline approaches, or 1.0, won’t work in a 2.0 world.
3. The transition of offline budgets to digital and social media will amplify.
4. Six million competitors! The power of the consumer and of crowdsourcing will challenge and drive brand innovation.
5. 2010: The year of mobile… AND social: geolocalization + applications + social networks + recommendations.
If you want to understand this new media world… read this [ARTICLE].
And when you get confused… read it again – and again and again.
Social Cool vs. Lame

Interesting article. I believe in a lot of these points, however still see a fall in the near future of the most powerful social network engine.
LG – Give it a Ponder
YouTube, Facebook, Flickr, Twitter and Wikipedia … it’s all there – and it’s all about building awareness around such a simple idea. Way to go LG … I’m going genius on this.
But don’t forget that “sexting” was 2009 word of the year runner up – Just nipped out by “bukkake”.


