A Concussion is a Brain Injury.

Although I can not support the media and marketing materials behind the BIAA‘s annual Brain Injury Awareness Month campaign – I can support the message they are trying to deliver.

March is brain injury awareness month and quite simply said… A concussion is a brain injury. Get the facts.

I will attempt to wait for their radio campaign to hit me and hopefully change my decision on this totally lame PSA marketing effort. Unfortunately a YouTube search for anything revolving brain injury and awareness results in a far cry from anyone putting a brain behind a brain injury campaign.

Not Genius.

OK Go – This Too Shall Pass

OK Go did it again with this amazing Rube Goldberg esque music video. But they need to be careful with their making of videos. They are presenting too much non-relevent content which pulls from the video and negatively influences my purchasing decision on whether or not I buy this song. Additionally – they sold out to statefarm… WTS’s.

GIZMODO gets the credit

Long Drive Training Begins


March 1st, 2010 – Training for season 2 of long drive begins.

Long Drivers of America (LDA) local qualifiers are popping up all over with the first major event coming up March 25-27th in Mesquite, Nevada. The 2010 Diamond in the Desert Classic requires zero pre-registration and will consist of 2 days of open qualifying to create a competitive field for Saturdays Desert Classic final.

New to the RE/MAX World Long Drive Championship sponsorship team this year is Dick’s Sporting Goods and the Slazenger RAW Extreme Distance golf ball. I don’t know what happened to Pinnacle as the official golf ball of the LDA – maybe it just wasn’t extreme enough. Personally – I’m a fan of aggressive.

So if your bored of the snow… lets go hang with the Mesquitos and start swinging.

Long Drive – Part 2

Repeat Core Violation = Goodbye

I found the 2010 Apple Supplier Responsibility Progress Report to be a very interesting read.

Over the last three years Apple has developed their own comprehensive Supplier Code of Conduct and requires their suppliers to contractually commit to their code as a condition of doing business with them. Not only does Apple’s requirements to supplier responsibility keep their suppliers socially and environmentally in check – their entire approach extends beyond just monitoring compliance with their code.

Apple will help suppliers meet their expectations by supporting their efforts to provide training in workers’ rights and occupational health and safety. They motivate their suppliers to improve on their key metrics. In this way, Apple increases awareness of social responsibility and continues to drive improvements in conditions and practices further into their supply chain.

Just another simple example on how Apple is continually changing the world.

Highlights:

Driving Change

During most of our audits, suppliers stated that Apple was the only company that had ever audited their facility for supplier responsibility.

Falsification of Records

In one instance, Apple’s 2008 audit had revealed falsified records for working hours and days of rest. When Apple returned in 2009 for a core violation reaudit, the facility again falsified records—presenting worker timecards, daily production output records, and quality control records that indicated no violations related to working hours or days of rest. When Apple investigated further, we uncovered additional records and conducted worker interviews that revealed excessive working hours and seven days of continuous work. When confronted with this information, the facility provided Apple with accurate timecards. Based on the repeat core violation and inadequate actions, Apple is terminating all business with this facility.

Wages and Benefits

Audits also revealed 45 facilities where wage deductions were used for disciplinary purposes. While the deductions we discovered may be legal under local laws, Apple has required an end to this practice.

Ryan St.Onge = Olympic Almost Gold

Be sure to watch Ryan St.Onge win gold in freestyle aerials tonight.

We have a futurist in Vancouver who has already snapped his gold medal winning jump celebration. I shot my prediction 2 years ago. Unfortunately some jumpers behind him pushed him down to 4th – but your still first in my book.

Congratulations Ryan. Now go miss your flight home for a burrito.

Kevin Pearce at Craig Hospital

I’m not a fan of Microsoft or Silverlight – but this olympic video is worth the install. Mac’ers – don’t be scared. Windows’lugers – you probably already are.

Kevin Pearce who was an olympic hopeful and one of the only athletes that could give Shaun White a run for his money suffered a severe traumatic brain injury (TBI) on December 31st, 2009 at Park City. In early February Kevin was moved from the University of Utah Hospital to Craig Hospital in Denver, CO where he began a comprehensive TBI rehabilitation program led by Alan Weintraub, MD.

His Facebook Fan Page is now 44,000 strong and includes daily updates and an amazing amount of activity.

It is good to see such a nice production coming from NBC during the Olympics about Kevin Pearce, his family and his injury. People don’t typically understand what an amazing piece of machinery the human brain is and how complex a full recovery can be. Thanks to Tom Brokaw for getting the facts straight on this one.

This time last year I was tracking progress coming from Riley Poor during his spinal cord injury rehabilitation at Craig. I have currently been working very closely with with Craig Hopspital on a project that will go live on March 4th at their 9th annual Push Dinner.

Being associated with such an amazing place like Craig is something I can take for granted because my parents actually met working here in the 1970s. I grew up around this place and now – after taking Craig on as a client – I have found a new respect for the roots from which I have grown. It is hard to explain what Craig Hospital does. To give you an example … you will have to wait until March 5th.

Thoughts on professional skier CR Johnson

ESPN and friend – Micah Abrams writes:

“Twenty-six-year-old C.R. Johnson was killed today while skiing at Squaw Valley, Calif. According to a statement issued by the resort, the Lake Tahoe native caught an edge on exposed rocks while entering the Light Towers area above the Cornice II lift. He fell through rocks before coming to a rest several hundred yards below the entry. Ski Patrol were on the scene within minutes, but efforts to revive Johnson failed. He was reportedly wearing a helmet.” [Read Full article]

Hydle:
It is very sad to hear another icon in the sport pass away. CR dodged a bullet back in 2005 with a traumatic brain injury and now this? Very unfortunate. I highly suggest reading the words of Christopher Jerard (first link below) to not only recap the life of CR – but more importantly to familiarize yourself with how CR adapted his viewpoints about life after his injury in 2005. Very powerful words Chris. Thank you for sharing.

Top 10 January Viral

The top 10 picks for January, with links to view on YouTube:
1. Aides – Graffiti, agency: TBWA Paris
2. Coca-Cola – Happiness Machine, agency: Definition 6
3. Nike Basketball – Dunking on Reindeer, agency: Wieden & Kennedy
4. Red Bull – Travis Pastrana WR Jump, agency: N/A
5. RayBan – Tattoo Glasses, agency: Cutwater
6. Starbucks – Love Project, agency: BBDO New York
7. Adidas – Star Wars Collection, agency: Sid Lee
8. Nexus One – Ninja’s Unboxing, director/animation: Patrick Boivin
9. Lego – Click, agency: Pereira & O’Dell, Sharethrough
10. Domino’s – The Pizza Turnaround, agency: N/A

Genius:
Not Genius: