Whiskey Mailer
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Category Archives: Brands
Social Cool vs. Lame
Interesting article. I believe in a lot of these points, however still see a fall in the near future of the most powerful social network engine.
Top 10 November Viral
- Cullman Liquidation – Mobile Homes, agency: Rhett & Link
- ‘Improv Everywhere’ & Trident – Grocery Store Musical, agency: Improv Everywhere
- Guinness – Bring it to Life, agency: AMV BBDO, London
- Verizon – Misfit Toys, agency: McCann-Erickson, New York
- Nokia N900 – The Journey Starts Here, agency: The Mill
- Vodafone – Vodafone Symphonia, agency: Colenso BBDO, Auckland
- Heineken – Know The Signs, agency: Ruby
- Toshiba – Space Chair Project, agency: Grey London
- Telekom Malaysia – Through My Window, agency: DraftFCB Malaysia, Universal McCann
- Samsung – Hardest Hockey Shot, agency: Cheil Worldwide
LG – Give it a Ponder
YouTube, Facebook, Flickr, Twitter and Wikipedia … it’s all there – and it’s all about building awareness around such a simple idea. Way to go LG … I’m going genius on this.
But don’t forget that “sexting” was 2009 word of the year runner up – Just nipped out by “bukkake”.
Pepsi Max
Socialnomics on ROI
Having problems with your ROI? Don’t bother watching this…
I couldn’t have said it any better myself. There is even an article to back it up.
Want to know more about Social Media? Read more.
Don’t forget this famous video.
And this one too.
Enjoy.
Gatorade – Replay
Sounds like Gatorade is playing the Red Bull game… Events events events events. This version is not yet on YouTube – but this one is.
October Video Numbers
Average (target) video length for October = 2 minutes and 37 seconds.
Facebook is killing it with their video streaming network. Up from number 5 last month to number 3 this month. YouTube is slowly losing streams – but retains the giant number 1 brand.
Space Chair
Toshiba is speaking a new language… and you will see this advertisement across their entire product line (TVs, Laptops and Cameras). I like the concept but Grey London lacks the inspiration on the making of video… its actually pathetic.
Almost Genius.
a) YouTube representation is weak.
b) The making of video is weak.
c) www.thechairproject.com isn’t what I expected.
Red Bull Project X – Live
What can you create with 250,000 cubic yards of natural snow and 7,200 blocks of foam?
Go see for yourself. Red Bull Project X … simply genius.
Red Bull Project X
Get this song – Lux Aeterna by Clint Mansell… but because the new iTunes Store sucks, you will have to scroll down in the song listings to see it.
RedBull New Year No Limits Teaser
2007
Robby Maddison – 322 Feet 7.5 inches
2008
Rhys Millen – First Truck Backflip
Robby Maddison – 96 Foot Step Up / Step Down
2009
Travis Pastrana – ?
The Cult of Speed
If anybody wants to understand my thoughts exactly on where we sit in this crazy world – as human beings… at this exact moment. Erik Hauser writes it here best.
“The world is moving incredibly fast, and we all seem to have allocated less time for the things that mean the most to us.”
Noise is everywhere. So how do you reach this “end of the rope” audience?
As Erik states…
“Brands need to agile and learn to connect using experimental marketing methodology on both traditional medias and new medias.”
I couldn’t agree more. Read the full article.
New “Milk” Campaign
Question to DDB, Vancouver:
Why does the 1-877-WEAK-111 number NOT work. Would have been genius … but instead, just weak.
The website is genius.
The ebay shop is genius.
The flickr photostream is genius.
Even the fact you are using both vimeo and YouTube to distribute video is genius.
But without the working phone number … leaves this campaign Almost Genius.
Warren Miller Statement (Oct 13th)
SEATTLE, WA. (October 13, 2009) – For so many of you who may not already know, I would like to clarify that I am not, nor have I been involved with Warren Miller Entertainment (WME) or their ski movies for quite some time now. When I sold the company to my son in 1988, I was excited about staying involved and helping carry the company forward. However, the company has twice since been sold, and it has been six years since I have had anything whatsoever to do with the films bearing my name.
The lawsuit that WME has filed against Josh Berman and Level 1 Productions is something that never should have happened. WME has no valid claim for Trademark Infringement, and that is why they are attempting to delay the action with Level 1 and go to arbitration with me. The judge will rule on the stay of action sometime this week. For Josh and Level 1, a stay of action only means that WME gets to put off their lawsuit, until the arbitration between them and me is finished. That is unacceptable as it leaves Josh and Level 1 hanging in the wind.
I stopped working with WME because our ideas on what the ski films should be weren’t on the same page, and they demonstrated that they didn’t want my involvement in making ski films any longer. WME’s statement that they “would like nothing better than to have Mr. Miller be a continuing part of WME,” but cannot because they are “a small company with limited resources and we are not in a position to meet the financial conditions Mr. Miller requires” is really absurd.
I have never made ski films solely for the money. I have always done what I do out of my love for skiing, passion for people, and the freedom that I find while on the mountain. I sat down and did an interview with Josh, a friend whose entire company, Level 1 Productions, generated less than $100,000 in revenue in 2008. While on the other hand, WME is the largest company of its kind in the world and is part of a multi-million dollar corporation, which is owned by a larger global conglomerate that posted more than a billion dollars in revenue in 2008.
I am really flattered by how much support so many people have shown not only to me, but also to Josh and Level 1 Productions. Thank you for reading this. Let’s all look forward to bluebird days and untracked powder snow!
-Warren Miller
CONTACT:
Warren Miller, The Warren Miller Company,
press@warrenmiller.net, (800) 973-4033.