[iDevice Link] <— repost on 01.04.11 441,891 views Similar to the 2006 success of the Philips Body Groom – AXE knows how to play the “lets market on the internets” game too.
It’s good to revisit genius marketing and look back at the 2008 launch of the AXE Detailer.
Successful? Don’t just take my word for it.
Take care when using on sensitive areas.
Toyota – your not the first. Sudden acceleration syndrome has made some news lately. But lets not forget this isn’t anything new. Automobile Magazine takes a look back at the early years of this phenomena.
Audi sales plummeted from a peak of 74,061 units in 1985 to only 12,283 sales by 1991.
I doubt Toyota’s sales will plummet like Audi’s did in the late 80s… as this is merely a small blip on the radar for the worlds largest automobile maker.
Back on the quattro side of things – If only we could do something to slow the growth of Audi today. I’m tired of seeing my brand placed into the hands of so many incapable drivers. What happened to BMW being the ultimate driving machine?
I found the 2010 Apple Supplier Responsibility Progress Report to be a very interesting read.
Over the last three years Apple has developed their own comprehensive Supplier Code of Conduct and requires their suppliers to contractually commit to their code as a condition of doing business with them. Not only does Apple’s requirements to supplier responsibility keep their suppliers socially and environmentally in check – their entire approach extends beyond just monitoring compliance with their code.
Apple will help suppliers meet their expectations by supporting their efforts to provide training in workers’ rights and occupational health and safety. They motivate their suppliers to improve on their key metrics. In this way, Apple increases awareness of social responsibility and continues to drive improvements in conditions and practices further into their supply chain.
Just another simple example on how Apple is continually changing the world.
During most of our audits, suppliers stated that Apple was the only company that had ever audited their facility for supplier responsibility.
In one instance, Apple’s 2008 audit had revealed falsified records for working hours and days of rest. When Apple returned in 2009 for a core violation reaudit, the facility again falsified records—presenting worker timecards, daily production output records, and quality control records that indicated no violations related to working hours or days of rest. When Apple investigated further, we uncovered additional records and conducted worker interviews that revealed excessive working hours and seven days of continuous work. When confronted with this information, the facility provided Apple with accurate timecards. Based on the repeat core violation and inadequate actions, Apple is terminating all business with this facility.
Audits also revealed 45 facilities where wage deductions were used for disciplinary purposes. While the deductions we discovered may be legal under local laws, Apple has required an end to this practice.
Olympics commercials are pouring in. Audi breaks the spell and creates something interesting directed to all luxury brands.
In 2009 I averaged just over 69 captured media elements a day which is directly on par with the last three years.
I shot 9,582 videos and 14,304 photos on the canon. 1,421 came from the iPhone which is no longer a daily pocket device for me.
Song – Dream Police – Cheap Trick
I tracked 100 advertisements throughout Super Bowl XLIV and the winner for most creative and overall best executed upon first review is Audi… and this is partly why – Take the challenge. Nice work Paul Venables from Venebles Bell & Partners in San Francisco.
Two other ads that blatantly got me were the Denny’s chickens. The first of 3 Denny’s commercials aired in the 3rd quarter and I perceived it as old, already been done… and not very impressive.
But surprisingly they had two more coming in the 4th quarter from Goodby Silverstein & Partners.
Coca Cola came through with their regular two weirdly inspirational spots by Wieden + Kennedy, Portland. Google made some internet waves and told a story through search. FloTV spent some coin and their Generation advertisement was inspiring to kick off the half time show.
E*Trade babies were back, but not with original voices. Maybe they are growing up. It is very hard to top what they have already accomplished with their babies. So why keep trying.
Doritos should probably quit allowing consumers to make their ads for them.
Go Daddy has nearly almost run its course. Their second ad slightly saved the first… but nothing like they used to be… simply because (lesson to everyone listed above) da da da… it has already been done before.
Additional commercials that got checks in my book. As in – I would like to check them out again are:
| Miller High Life | Little Guys | link | Station Film |
| McDonalds | Play You For It | link | Translation |
| Snickers | Old Lady | link | BBDO, New York |
| Monster | Beaver | link | BBDO, New York |
| Cars.com | Timothy Richmond | link | |
| CBS | David Letterman SB Party | link | |
| Dodge | Man’s Last Stand | link | Wieden + Kennedy, Portland |
| Intel | Lunchroom | link | Venables Bell & Partners, San Francisco |
| Intel | Timeline | link | Venables Bell & Partners, San Francisco |
| VW | Slug Bug | link | |
| HomeAway.com | Griswold’s | link | |
| CareerBuilder.com | Job Fairy | link | MJZ |
| 2010 Census | Census | link | DraftFCB, New York |
| NFL Networks | Best Fans on the Planet | link | Grey, New York |
| TruTV | Groundhog Day | link | Grey, New York |
Of all brands and commercials that I would never consider as being something I could support… the big surprise this year was this Kia – Sorento ad from David & Goliath, Los Angeles.
Of the 8 Budweiser and Bud Light related ads that ran… 3 interested me. Asteroid, T-Pain and Lost. All of which were puns off their new “It’s the shear sign of a good time” jingle.
Olympics in the Air. Facebook caught my attention and I have consumed this years Visa Go World campaign.
It is nice to see long time friend Ryan St. Onge getting some media play around the the 2010 Vancouver Winter Olympic Games.
Paralympic Sledge Hockey Player – Alexi Salamone
Alpine Skier – Julia Mancuso
Snowboard Cross – Lindsey Jacobellis
Ice Hockey – Angela Ruggiero
Freestyle Aerials – Ryan St. Onge
Two things to note about this campaign.
1 – It’s women driven.
2 – Focuses on a paralympic athlete.
Both of which should seamlessly be woven into every major ad campaign revolving the olympics and such a major sponsor.
Go Visa. Go Ryan. Go World.
[YouTubeUlar] <— 355,326 (repost on 4/7/13)
Swear Jar meets Clothing Drive. I’m not a fan of Bud Light as a consumable beverage, but I am a fan of how much money Bundweiser spends on marketing. Especially on internets only releases.
This commercial I do not believe is unique enough or cut well enough to make me a believer. Some good ideas and scenes, but just a little too long for my liking.
However uniquely similar to Swear Jar… should have made this one a minute too.
Not Genius.
Watch out for the new kid on the internets block. It comes form Google… Maybe you have heard of it?
Budweiser and Starburst make the list twice … maybe adding some starburst to a bud will make it taste better. [STORY LINK]
Speaking of strange, who in the world uses the term best-liked?
I best-liked this commercial… aka – it was my favorite.
Three Drunk Monkeys presents some rolling knowledge in this promo for the BBC. Genius.
Genius: 2, 3, 4
Not Genius: 1, 6, 7, 8, 9, 10
Hydle Favorite:
Who remembers this? What was the original year (pre YouTube)?
Happy New Christmas Holiday Years Everyone.
Can’t say the creative teams at Honda are not not creative… I love their ads. Way to go Tony Davidson at Wieden + Kennedy, London.