LG – Give it a Ponder

GiveItAPonder

YouTube, Facebook, Flickr, Twitter and Wikipedia … it’s all there – and it’s all about building awareness around such a simple idea. Way to go LG … I’m going genius on this.

[View the series]

But don’t forget that “sexting” was 2009 word of the year runner up – Just nipped out by “bukkake”.

Space Chair

Toshiba is speaking a new language… and you will see this advertisement across their entire product line (TVs, Laptops and Cameras). I like the concept but Grey London lacks the inspiration on the making of video… its actually pathetic.

Almost Genius.
a) YouTube representation is weak.
b) The making of video is weak.
c) www.thechairproject.com isn’t what I expected.

Opening Conestoga Golf Club in Mesquite

Today Tom Ericson and I opened a new course in Mesquite, Nevada.

Conestoga Golf Club, a Troon Golf course is nestled deep into the desert beauty of Mesquite, Nevada.  Located inside the Del Web retirement community called Sun City Mesquite … one may think this golf course may play easier then most due to the -um demographics… but Conestoga is in no way a retirement caliber course.

The 7200+ yard course rates a 74.9 and slopes in at 147 from the backs … needless to say – it kicked my ass.  Here are some photos for your enjoyment.

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Experiences Rule Advertising

Cheers to Red Bull – Guinness – Nike … all great examples of non technology bred companies that understand the experience-driven world.

Red Bull basically pioneered the experiential category. Not only did the brand rise to prominence by sponsoring alternative athletes and lifestyles, it went further by creating its own events, like Red Bull’s Flugtag and even its own sports like Red Bull’s Crashed Ice, which takes over old Quebec with a mix of hockey and motorcross. Even the brand’s website has morphed into a blog, much like today’s most popular publishers.

A quick and fun read awaits you by clicking this link.