Top 10 November Viral

  1. Cullman Liquidation – Mobile Homes, agency: Rhett & Link
  2. ‘Improv Everywhere’ & Trident – Grocery Store Musical, agency: Improv Everywhere
  3. Guinness – Bring it to Life, agency: AMV BBDO, London
  4. Verizon – Misfit Toys, agency: McCann-Erickson, New York
  5. Nokia N900 – The Journey Starts Here, agency: The Mill
  6. Vodafone – Vodafone Symphonia, agency: Colenso BBDO, Auckland
  7. Heineken – Know The Signs, agency: Ruby
  8. Toshiba – Space Chair Project, agency: Grey London
  9. Telekom Malaysia – Through My Window, agency: DraftFCB Malaysia, Universal McCann
  10. Samsung – Hardest Hockey Shot, agency: Cheil Worldwide

Live at SEEEEMA

I recently had the privilege of attending SEMA with my cousin Matt Ruchong. He runs a customs shop in Fortuna, CA and was our expert for the day… which both Roxs and I needed.

Matt’s wealth of knowledge in the auto industry supersedes my wealth of anything. If your in northern california – Look him up.

Episode 1

Episode 2

Episode 3

GoPro HD HERO Specs

New GoPro HD HERO hits the shelves soon and packs some pretty amazing numbers. I am very excited to get my hands on one to shoot Don Julio Cam Version 2.

H.264 MP4 Formats
1080p – 127˚ Wide Angle – 30fps – 12 Mbit/s
960p – 170˚ Wide Angle – 30fps – 10 Mbit/s
720p – 170˚ Wide Angle – 30fps – 7.5 Mbit/s
720p – 170˚ Wide Angle – 60fps – 15Mbit/s

Audio:
48 kHz, AAC Audio

Photo:
5 Megapixel 1/2.5″ HD CMOS Sensor
Single Shot – Self Timer – 3 Photo Burst
2, 5, 10, 30, 60 Second Time-lapse

Full Spec Catalog Here

iPhone 3G S vs. iPhone 3G [VIDEO]

After shooting this quick burrito movie at Chipotle I have noticed that the data rate of the iPhone 3G S H.264 video varies between 3600 kbit/s and I would assume 3800 kbit/s. This isn’t a tremendously high data rate for doing anything serious with… but respectable for a talking mobile device. Relating the iPhone 3G S to my preferred pocket video capturing device, the Canon PowerShot SD870 IS that shoots in 1280x720p at a 25 mbit/s data rate, there really is no comparison.

iPhone 3G S – Video

Format: H.264, 640 x 480, Millions, AAC, Mono, 44.100 kHz

Data Rate: Between 3650 kbits/s and 3800 kbits/s

iPhone 3G S Video Test

iPhone 3G S Video Test - Click for Video

Uploading directly to YouTube is simple enough and the aspect ratios will adapt to a vertical or horizontal recording. I am not a super fan of the audio levels algorithm as it seems it is pretty easy to peak the 44.100 kHz recorded audio with loud sounds + voices. It is also a difficult hold to capture video of yourself without covering the internal microphone of the iPhone 3G S. This makes for shanty audio at best… as you will see in the second YouTube upload test and is something to definitely watch out for.

YouTube iPhone 3G S Video 1 – Vertical
YouTube iPhone 3G S Video 2 – Horizontal

iPhone 3G – Video

No Supported Video Capabilities

However, qik has a steaming solution that you can play with if you want to geek just a little.