Author Archives: hydle
Seth Godin – A Simple Antidote
Care more than you need to, more often than expected, more completely than the other guy.
No one reports liking Steve Jobs very much, yet he was as embraced as any businessperson since Walt Disney. Because he cared. He cared deeply about what he was making and how it would be used. Of course, he didn’t just care in a general, amorphous, whiny way, he cared and then actually delivered.
Politicians are held in astonishingly low esteem. Congress in particular is setting record lows, but it’s an endemic problem. The reason? They consistently act as if they don’t care. They don’t care about their peers, certainly, and by their actions, apparently, they don’t care about us. Money first.
Many salespeople face a similar problem–perhaps because for years they’ve used a shallow version of caring as a marketing technique to boost their commissions. One report by the National Association of Realtors found that more than 90% of all homeowners are never again contacted by their real estate agent after the contracts for the home are signed. Why bother… there’s no money in it, just the possibility of complaints. Well, the reason is obvious–you’d come by with cookies and intros to the neighbors if you cared.
Economists tell us that the reason to care is that it increases customer retention, profitability and brand value. For me, though, that’s beside the point (and even counter to the real goal). Caring gives you a compass, a direction to head and most of all, a reason to do the work you do in the first place.
Care More.
It’s only two words, but it’s hard to think of a better mantra for the organization that is smart enough to understand the core underpinning of their business, as well as one in search of a reason for being. No need to get all tied up in subcycles of this leads to this which leads to that so therefore I care… Instead, there’s the opportunity to follow the direct and difficult road of someone who truly cares about what’s being made and who it is for.
Josh Dueck – On Ellen
[YouTubeUlar] <— 87,957
Josh Duek continues his trek of inspiration through the ski industry. It is good to follow up with him through Ellen above and a nice Freeskier interview.
“The greater the adversity one faces in life; the greater the opportunity is to grow and learn. When something bad happens there is a build up of energy and how you direct that energy is a choice you make.”
Feet Don’t Touch the Ground
BodyLab v2.0 Open For Business
Hydle Ale – First Public Tasting
The Golden Bike Cruise is the last Tuesday of the month throughout the summer months in Golden. It starts at Woody’s and rides through 2 stops in Golden before returning to the Woody’s + Bent Gate parking lot for some post partying and drinking.
Sponsored by New Belgium… each Golden cruise brings a dynamic theme and level of simplicity not found on most cruiser rides throughout the area. We had our first public tasting of Hydle Ale on April 24th, 2012 – the first cruise of the 2012 season.
Next 2012 Golden Cruise Dates:
May 29th
June 26th
July 31st
August 28th
September 25th
October 30th
AFRAME – Go Here
McCulloch Operation Summer Lovin’ Request – [Go Here]
Meg Myers – Meg in the Dark
I’m not going to tell you there is free music behind this link. I’m not even going to explain why this site is so ingeniously simple. If you don’t get it – we are on different paths and I can’t help you.
Meg Myers and team… I haven’t even listened to a complete song by you and I love your music already.
Genius.
Notes + Numbers to Myself
Genius – Direct link to download – No requirements – No confusion – No ads – No Vevo
Monster [57,852] — Subscribers [484] — Tweeter-ers [1,234 | 471 | 1,779 followers] — Facebooks [2,399]
Ted Archuleta – Zulu Warrior
In rugby when you score your first try, you are required to remove your clothes, either after the match or at the social and run around naked. This is the Zulu Warrior tradition.
Sunday, April 29th, I complete my first tri; a Triathlon that is! I competed in the Blaster Blast Triathlon held at the Colorado School of Mines. I knew that when I woke up and it wasn’t snowing that it was going to be a good day. It snowed at this event last year. I got to the transition zone around 8am and found a spot all the way in the back. Apparently the T-Zone opened at 7am and all the close spots were already taken. Since this was my first triathlon, I didn’t really care. I didn’t let it bother me and I focused on keeping things simple.

After I was set up, I took in a few more calories and headed into the pool area. They opened the lanes to warm up, so I did a quick lap and felt great. I stood in line and got my number drawn on my arm and leg. #1757, this was AWESOME and I think that’s when I really started getting amp’d up for the competition. The fastest swimmers started first, three to a lane, and once a lane opened up, another three racers started. I didn’t get into the water until 9:45, so it gave me plenty of time to freak out!
Finally, my turn to play. I jumped in the water and the lady asked me my number, I told her and she said ready, GO! and remotely started my timing chip. I was off to a great start, until one of the guys in my lane passed me. I had never swum with three to a lane and it was stressful. I tried to remain calm and just fall into a rhythm. Success! I finally got into a groove and knocked it out. Luckily, there were some nice volunteers to count my laps, or else, I’m pretty sure I’d still be swimming.
I got out of the pool 2nd in my group. I was definitely winded and my legs felt like Jell-O, but I got in and out of the T1 in a decent time. The first part of the bike was downhill which gave me plenty of time to zip up my jersey and take in more calories. I immediately ate another gel pack and four big gulps of EnduroxR4. The first part of the trail was extremely technical, so I was really glad I had ridden my road bike. I went out hard and started passing people. It was an out and back on the Clear Creek trail. I felt at home on my bike and pushed it pretty hard. I got to the turn around with a smile on my face, time to tackle the big hill back into Golden. I took in more calories and really hit the corners hard, I was feeling winded on the climb, but my legs responded amazingly when I asked them for one last push up the steepest part. I past four more people and caught a second wind near the T-Zone when I saw Stephanie Moose cheering me on.
I sat down and tore off the biking gear and put on my Moose gear, it was time to go catch some more people. The first part of the run was uphill. I felt sluggish, but when I saw other people suffering I pushed through and passed a lady just before the downhill. I was able to recover a lot during the long ¾ mile downhill section. When it flattened out I saw the guy from my swim lane that had gotten out first. I was feeling great, so instead of waiting I decide to kick it now around 1.5 mile marker. What goes down must come up, the second mile was back up the hill, but I was ready for it and it really played into my strengths. I opened a large gap between the other runners behind me. I came back through the original transition area one last time to some more cheering fans and it was literally all downhill from there. I sprinted the last 200 meters and caught an unsuspecting guy right at the line.
Whew! It was over, just like that. I got full body chills when I thought to myself, Ted, you’re a Triathlete!
Here are my RESULTS

Sixpoint Resin Trailer
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Researching hops and hops and homebrew and varieties of hopscotching in a glass - I find this. Sixpoint has some interesting beer content they are releasing - but don't send the viewer anywhere for more info - hence no link
On a random RAW note - we learn that Hydle Ale has 12 different varieties of hops. This is why I’m not a master brewer – Luke is.
I just drink it.
How is that for ramblings?
Amanda Capper – Get CAPPER’d
Buddy Rich – Impossible Drum Solo
[YouTubeUlar] <— 1,736,164
While cruising Animals Being Dicks my retinas somehow found this on the YouTubeUlars. Might need to make an I Love Awesomeness shirt for drummers.
Remember this guy?
Google Chrome – Coffee
[YouTubeUlar] <— 183,342
Lifestyle marketing with a professional wrapper. Google machines have just put an emotional tie into browsing the intermanets ... fantastic work.
I just downloaded Chromeo and pulled stallin’ Safari from the dock.
Genius.
HYDLE – Beer Run
Electric Guest – This Head I Hold
[YouTubeUlar] <— 13,402
Don't know why... or how... or where this random Electric Guest music video came from. But it passed my retinas and I think it has some interesting editing / ideas and creative qualities.
I will know if it sticks with me after a couple more views... or buy the song.
This Head I Hold – Mondo









