Old Spice Guy Links

1. Creativity.

Wieden + Kennedy Portland and Old Spice’s The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand’s online following. Since yesterday, TMYMCSL has smoldered directly at the unknown and the well-known, including Ashton Kutcher, Mrs. Ashton Kutcher, Gears of War lead designer Cliff Bleszinski, um, yours truly and, in a brilliant meta-manly move, Isaiah Mustafa. He even delivered a marriage proposal, which was eventually accepted.

According to art director Craig Allen, the agency and Mustafa will be continuing the responses through today, so tune into the Old Spice YouTube page to see if Isaiah will single you out and check back here for a Q&A with the team that made it happen.

2. NYDailyNews.com

He also customized videos for a string of celebrity admirers, including Ashton Kutcher, Ellen DeGeneres, Ryan Seacrest, blogger Perez Hilton and Olympian Apollo Ohno.

“Can the Old Spice guy do ads for ALL the world’s products?!” tweeted actress Justine Bateman, echoing the sentiments of enraptured fans everywhere.

3. People.

4. CrunchGear Making Of Video.

Top 10 June Viral

The top 10 picks for June, with links to view on YouTube:

1. adidas – ‘Star Wars’ Cantina 2010, agency: Sid Lee
2. Volkswagen – The Slide (Driven by Fun), agency: Trial DDB
3. Head – Andy Murray Street Magic in London, agency: n/a
4. Iceland – Visit Iceland, agency: n/a
5. Coca-Cola Zero & Mentos – The Coke Zero & Mentos Rocket Car, agency: EepyBird
6. Orbit Gum – The Prom Date, agency: Energy BBDO
7. McDonald’s & Coca-Cola – T-Shirt Wars 2, agency: n/a
8. GMC – Dude Perfect: The Cliff Jump Shot, agency: Leo Burnett
9. Sapporo – Legendary Biru, agency: Dentsu
10. Lynx Rise – Jessica Jane Clement – Her Best Bits, agency: n/a

I’m pretty NOT impressed with this list of virals. We have a couple sellouts here… Rhett and Link did a good job communicating with their audience while pushing a professional commercial out – good job to them. Dude perfect on the other hand I was not so impressed with. EepyBird is somehow still making a living by selling out to sugar water, good for them – at least they are consistent in their delivery.

Overall it just seems like people are trying to damn hard to get it right. If I had to pick a winner – I like the Volkswagen concept, but not the video they pushed out. Sapporo took me on an adventure and Lynx was the only video I continued a click through on — I wonder why.

Until next month – get some strange.

Level 1 – Eye Trip Official Trailer

Level 1 Eye Trip Official Trailer from Level 1 on Vimeo.

Turn out, tune on, and drop in.

Skiing’s counterculture continues to buck the trends of what’s come before them- this is a worldwide documentation of ski action as you’ve never seen it presented before.

Follow the Level 1 crew as they experiment with one of the largest gap jumps ever built in Sun Valley, Idaho, hit a record snowfall in Helsinki, Finland, and harvest the vast resources of Alaska… or perhaps it’s all just a lucid dream?

Wake up, because Level 1 will take you on the visual trip of a lifetime. Come along for the ride!

Keller Art


I would buy one.

In fact – I just arranged with my brother that once he figures out how to autograph his name, I am going to be the purchaser of Keller James Hydle’s first masterpiece.

Could be a couple years time for the next artistic genius impression, so I would suggest you get in line.

Framable refrigerator art by Keller James – Followed by the soon to be released drum solo album available on iTunes next month.

Genius.

What not to do in a raft…

Why would I leave Colorado for a white water rafting adventure?

Simple answer…
Colorado doesn’t have the Youchiogheny River — or the worlds largest steel pool.

If you ever make it out this way, I would recommend a wilderness voyage adventure and it’s always nice to have a little home away from home at the Historic Summit Inn.

Engadget on ESPN on iPad

Good points are made in this article by Engadget. The writing is a little childish — but it ends with a banger.

If more companies would stop overthinking things and start having fun, we’re pretty confident that we’d see more innovation, more discovery and less waiting for the next big thing.

So true.

Top 10 May Viral

The top 10 picks for April, with links to view on YouTube (the link to Stella Artois “Up There” is on Vimeo):

1. Nike – Write the Future, agency: Wieden & Kennedy
2. TomTom – Behind the Scenes of Darth Vader’s Voice Recording, agency: Pool Worldwide
3. Olympus – Pen Giant, agency: DSG
4. Hi Tec – Walk on Water (Liquid Mountaineering), agency: CCCP
5. Arriva Movia – Mukthar’s Birthday – Better Bus Ride, agency: bybird/cadaver
6. Toyota – Toyota Sienna “Swagger Wagon,” agency: Saatchi & Saatchi
7. Sony – 3DTV, agency: Anomaly
8. Nissan – Urban Bowling, agency: TBWA/G1
9. Stella Artois – Up There, agency: Mother
10. Google Chrome, Speed Tests, agency: BBH

Genius:
1 – Nike kills it (again)
5 – Flash Mobbed birthday – This is the power of social media and the direction it should go.
6 – Still give Toyota props on this, but the original is better.
9 – Quite the interesting look into a skilled original talent.

Business Is

Human beings are primates. We’re social. Everything we do is related around socializing with others of our species.

Yet we’re always tempted to think otherwise. That our businesses are not what they actually are (social groups), but more like machines. Taylorism, Homo Economicus and all that…

This is why I always recommend people reading the work of my good friend, Mark Earls. Mark’s thesis is, simply, 1. That people are social animals, 2. That businesses are social groups, not machines, 3. That what holds these social groups (businesses) together is a collective sense of “purpose”, 3. A business without a strong “Purpose-Idea” is at a considerable disadvantage.

Which is why I made the drawing so that “Purpose” is at the very center of the design…

Thanks Hugh.

Aerosmith – back on the road

July 23-Sept. 4
Tickets TBA
Openers Sammy Hagar and the Wabos, J. Geils Band

Aerosmith’s summer ’09 tour was one of the most ill-fated in the band’s colorful career: the band was struck by severe injuries and nearly lost Steven Tyler. But the mended Rock and Roll Hall of Famers are taking their explosive show back on the road again this summer, including a sold-out homecoming show at Fenway with J. Geils Band.

My only question is – how in the hell does Steven Tyler keep moving?

He’s popping 62 years, has overcome both a heroin addiction from the 80s and a pain killer addiction from 2009 — he is older then both of my parents and yet somehow still keeps the show alive. What in the hell are they putting in his water?

This will be his 26th concert tour – Unbelievable.

I don’t drink coffee – but…

Golf balls in the Mayonnaise jar

When things in your life seem, almost too much to handle,
When 24 Hours in a day is not enough,
Remember the mayonnaise jar and 2 cups of coffee.

A professor stood before his philosophy class and he had some items in front of him.
When the class began, wordlessly, he picked up a very large and empty mayonnaise jar,
and proceeded to fill it with golf balls.  He then asked the students, if the jar was full. They agreed that it was.

The professor then picked up a box of pebbles and poured them into the jar.  He shook the jar lightly.  The pebbles rolled into the open Areas between the golf balls.  He then asked the students again if the jar was full.  They agreed it was.

The professor next picked up a box of sand and poured it into the jar.  Of course, the sand filled up everything else. He asked once more if the jar was full. The students responded with a unanimous ‘yes.’

The professor then produced two cups of coffee from under the table and poured the entire contents into the jar, effectively filling the empty space between the sand.  The students laughed.

‘Now,’ said the professor,   as the laughter subsided, ‘I want you to recognize that this jar represents your life. The golf balls are the important things – family, children, health, friends, and favorite passions – things that if everything else was lost and only they remained, your life would still be full.

The pebbles are the other things that matter like your job, house, and car.

The sand is everything else –The small stuff.

‘If you put the sand into the jar first’, he continued, ‘there is no room for the pebbles or the golf balls. The same goes for life.

If you spend all your time and energy on the small stuff, you will never have room for the things that are important to you.

So…

Pay attention to the things that are critical to your happiness.
Play With your children.
Take time to get medical checkups.
Take your partner out to dinner.

There will always be time to clean the house and fix the disposal.

‘Take care of the golf balls first.
The things that really matter.
Set your priorities. The rest is just sand.’

One of the students raised her hand and inquired what the coffee represented.

The professor smiled.
‘I’m glad you asked’.

It just goes to show you that no matter how full your life may seem,
there’s always room for a couple of cups of coffee with a friend.