Seth Godin – The Economics of Christmas Lights

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Why bother buying them, putting them up, electrifying them and then taking them down again?

After all, the economist wonders, what’s in it for you?

The very same non-economic contribution is going on online, every single day. More and more of the content we consume was made by our peers, for free. My take:

People like the way it feels to live in a community filled with decorated houses. They enjoy the drive or the walk through town, seeing the lights, and they want to be part of it, want to contribute and want to be noticed too.

Peace of mind and self-satisfaction are incredibly valuable to us, and we happily pay for them, sometimes contributing to a community in order to get them.

The internet is giving more and more people a highly-leveraged, inexpensive way to share and contribute. It doesn’t cost money, it just takes guts, time and kindness.

No wonder most people don’t insist on getting paid for their tweets, posts and comments.

Two asides: First, it’s interesting to note that no one (zero) gets paid to put up Christmas lights, but some towns are awash in them.

and second, I think there’s a parallel to the broken windows theory here. Broken Windows asserts that in cities with small acts of vandalism and unrepaired facades, crime goes up. The Christmas Light corollary might be that in towns (or online communities) where there’s a higher rate of profit-free community contribution, happiness and productivity go up as well.

Carlton – Blondes

Genius.

“They say dogs grow to look like their owners – and Australian beer Carlton MID’s premise for this print campaign is that if you spend too much time with your wife, you’ll grow to look like her too. The tagline is ‘Spending too much time with the wife? Stay a little longer.’ Clemenger BBDO Melbourne created the ads as part of a long running campaign encouraging men to spend more time relaxing with their mates at the pub.”

Thanks [CREATIVITY]

Full Credits
Agency: Clemenger BBDO Melbourne
Client: Carlton
Executive Creative Director: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams

EXPLICIT: Adam Carolla on Ass Douchery


[YouTubeUlar] <— 1,967 The explanation of Ass Douchery, at the finest. No child left behind... you are taking your threshold on the world. No more participation trophies.

“If you feel no one has quite captured how you may feel about the ‘Occupiers’, look no further than this. There are seriously no words for how much awesome is packed into this 9 minute rant. That’s really all that can be said about it. Warning: Graphic Language”

JP Auclair – All.I.Can

[Vimeeeee-Oh-Yeah!] <— 68,500 Finally able to watch JP Auclair's incredible urban segment in All.I.Can. When watching this film live in a theater - this was definitely a crowd pleaser and definitely one of the most entertaining skiing segments I have seen in quite some time. Strong work JP. Email reply from JP on December 5th, 2011 —

“Yeah.. pretty nuts.. the thing is going to hit 400K within the first week.. The Sherpas and I are still trying to wrap our heads around why it caught on like that. Must be the back flip, can’t go wrong with a backie!”

The Voice of Reason – To Do List

Relayed from another friend…

“My Buddy found this in a lost purse… Hilarious! (he was trying to find out whose purse it was; what he didn’t anticipate was finding the voice of reason narrating it)”

If your having a hard time trying to get over someone… like Landon – maybe this will give you the inspiration you need to just say NO… and to have sex with only 1 person while eliminating your blow problem and limiting your drinking problems. Just remember, no moondoggies for three more weeks! Time to get your hair done, get your tan on and whiten up those teeth to look good in your new clothes.

Old Spice – Motorcycle


[YouTubular] <— 301 views Old Spice is at it again. Genius. Full Credits Agency: Wieden + Kennedy Portland Client: Old Spice Creative Direction: Jason Bagley Creative Direction: Craig Allen Copywriter: Andy Laugenour Art Director: Max Stinson Producer: Lizzie Marcy ECD: Mark Fitzloff ECD: Susan Hoffman ECD: Icaro Doria ECD: Guillermo Vega Agency Executive Producer: Ben Grylewicz Prod. Co.: MJZ Director: Tom Kuntz Exec. Producer: Jeff Scruton Line Producer: Scott Kaplan DOP: Philippe Le Sourd Director of Editorial: Mackenzie Cutler Editor: Gavin Cutler Post Prod: Sasha Hirschfeld VFX: The Mill Music and Sound: Barking Owl Mix: Lime Studios

Nabor Spencer — An Artists Rendition

On March 23rd, 2011 we had a friend hit the hospital due to an unknown circumstance. Below is a transcript of our email conversations along with an artist’s conception of present Spencer vs. future Spencer by John Kelly.

Does anybody know how our friend is doing?

Besides the text last night I haven’t heard anything.

I have inquired…no response.

I did not recieve this text last night. What did it say?

All I remember is he can fart out his penis.

I got a text from him… He is feeling fine. He is going to have to have surgery and he will be in the hospital for a week and a half. I will try to find out which hospital.

St. anthony’s central

Here is a picture of present Spencer matched with an artist’s conception of future Spencer.

Surfing – Kelly Slater 11x World Champion


[YouTubular!] <— 305,748

Quiksilver’s Kelly Slater clinched an historic and unprecedented 11th ASP World Title today in the cold and challenging waters of San Francisco’s Ocean Beach. Slater, 39, is the first surfer to achieve 11 ASP World Titles, an accomplishment spanning two decades of an astounding career during which he has dominated competitive surfing as both the youngest and oldest ASP World Champion.

Good find Jim – thanks for the share.

Music = Every Kingdom – Ben HowardBlack Flies

Hugh MacLeod – Begin or End

There are few things sadder than seeing someone give up. And by the same token, seeing someone walk through life waiting to wake up. These people want something out of life, but they can’t put their finger on it, and so they wait. They wait for something to simply fall out of the sky and many times (if not always) their wait is in vain.

I don’t want to get into a discussion about fate or whatever that would imply for a person in this situation, but sometimes one has to decide to live. Not for someone or something else–but solely for their own happiness and contentment.
It can be hard, sometimes, to get out of this mindset, that things will just happen or work themselves out on their own. We have infinite potential to change our impact on the world and with the people around us.

All one has to do is act.

Seth Godin – Worth it?

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That’s a question you hear a lot. “Was it worth it?”

Not certain what either “it” refers to, but generally we’re saying, “was the destination worth the journey? Was the effort worth the reward?”

The thing about effort is that effort is its own reward if you allow it to be.

So the answer can always be “yes” if you let it.