Seth Godin – Questions for a New Entrepreneur

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A few things came up over coffee the other day. His idea is good, his funding is solid, there are many choices. Some of the questions that don’t usually get asked:

Are you aware of your cash flow? The thing about a fish in the stream is that it doesn’t care if the water is six inches deep or a foot deep. As long as it never (ever) goes to zero, it’s fine. What’s your zero point? What are you doing to ensure you get to keep swimming?

Are you trying to build profit or equity? A business that builds a brand, a footprint, a standard and an audience might end up being worth millions (witness Tumblr, which has many millions of value but zero profitabilty). On the other hand, a business with no exit value at all might spin off plenty of profit (consider the local doctor’s office). It would be great if you could simultaneously maximize both the value of your company and the profit it produces (in the short run), but that’s unlikely.

What’s your role? Do you want to be a freelancer, an entrepreneur or a business owner? A business owner is the boss, but it’s a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.

Are you trying to build a team? Some business owners want to minimize cost and hassle. Others are trying to forge a culture, to train and connect and lead.

Which kind of risk is okay with you? There’s financial risk, emotional risk and brand risk (among others). Are you willing to put your chips on the table daily? How about your personal reputation?

And finally, and most important, why? Why are you doing this at all?

Hugh MacLeod — Infinite Market

This is a revisit to a previous cartoon which inspired Seth Godin to write a book…

My friend Seth Godin said it perfectly, “What do marketers sell that scales? I’ll tell you what: Belief. Belonging. Mattering. Making a difference. Tribes. We have an unlimited need for this.”

[Read and remember this link]

JP Auclair – Alpine Initiatives – Inspire

[Vimeeeeeo] <— 3,256 A year ago I challenged JP Auclair to take the time and make a show reel that encapsulates what Alpine Initiatives does for the launch of their new website. It's a difficult task - because to make something great takes a lot of time and organization... all while you are super busy doing other things — and JP is always busy doing other things.

Las week the new AI Site launched with this video as their visual point.

Congratulations JP. You have inspired. Now it is time to connect and grow. In the coming month we will announce a partnership between Alpine Initiatives and Blackbox Case that will continue this exploration.

“One initiative begets 10,000 initiatives”

Mountain lovers… Snow enthusiasts.
We thrive on exploration… Challenges… and innovation.
We believe that… Healthy environments need… Healthy communities.

Alpine Initiatives brings us together… to create a sustainable future for people and their environments around the globe.

Inspire action and participation.
Connect the people and the resources.
Grow a sustainable world.
Turn your passion into action.

Alpine initiatives
– Inspire
– Connect
– Grow

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[YouTubeUlar] <– 303


The HD HERO2 is the most advanced GoPro camera, yet. To celebrate its release, we traveled the world with some of our favorite athletes, adventurers, and filmmakers to see what we could capture and create with the HD HERO2. We hope this film inspires you to get out and do the same.

Enough said – Inspired.

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Las Vegas – Steven McCann is the Man


[YouTubular]

This is a complete Las Vegas recap… all wrapped into one video.

If you watch the triple whip hit / fall / crash Steven McCann took on the run previous to this — it will blow your mind that he had the balls to get back up and compete for the win.

If you Brad Jay breakdown the scenario of the BMX Vert Finals you would understand that if Stevie McCann pulls of this win he would also win the overall Dew Cup… which was lost by just two (2) points to the unstoppable 7 Dew Cup BMX Vert champion Jamie Bestwick.

This should make for a very interesting 2012 season.

Hugh MacLeod — Become

“I talk a lot about the whole “human potential” thing and this cartoon bears the same message at heart.

From the moment we’re born we adopt thought and behavior patterns that obscure our view of who we are and what we want with our life. Those thoughts and behaviors tend to shape us personally and professionally, and it can in time hinder the creative process.

The idea behind this cartoon was to create something that encourages us to step out and meet ourselves head-on—to be responsible for who we are.

Then the question arises—who am I?

I think it’s a good idea to start thinking about this early in life, but really it’s never too late to start. With that in mind, it’s probably important to encourage younger generations to reflect on this as well…”

Seth Godin – Fill in the Blank

Subscribe to the good words of Seth Godin

“…but what really blew me away…”

A simple fill in the blank for creating a remarkable service, partnership or experience:

“I was pleased that I got what I paid for, that the food was properly cooked, that they honored their contract, that the roller coaster worked, that there was no trash on the ground and that the staff looked me in the eye. But what really blew me away was _____”

By definition, whatever goes in the blank is an extra, more than you had to do. But what you must do to be considered remarkable. (Remarkable is what we call something we remark on).

Hugh MacLeod — In Memoriam of Steve Jobs

I remember when the first time I saw the TV ad, back when it first came out.

It changed my life.

It was the first commercial I’d ever seen in my life, that actually spoke to me, my true self, and not just to, like pretty much EVERY SINGLE OTHER COMMERCIAL out there, whatever short-term, trivial needs I had going on that day.

It was then I knew that I wasn’t just one of the crazy ones, but that it was also IMPERATIVE to actually be one of the crazy ones. That my life and soul demanded it.

It’s not what Steve Jobs created in his his brief but incandescent life- the computers, iPods, iPhones etc etc- that isn’t the big story.

And what we created with his his products, that isn’t the big story, either.

The big story is what Steve helped us believe about ourselves. By putting his balls on the line, again and again, he made it easier for us to do the same.

And so we did.

Thank you, Steve. You will be missed. Of course you frickin’ will…


[YouTubeUlar] <— 1,622,043

Apple iWhatever Recap of the Day

Not from my mouth… but from Apple’s.

Apple Announces iPhone 4S

iPhone 4S is the most amazing iPhone yet. It’s packed with incredible new features, including Apple’s dual-core A5 chip, a new camera with 8-megapixel sensor and advanced optics, 1080p HD video recording, and Siri, your intelligent assistant that helps you get things done by just asking.

iPhone 4S comes with iOS 5, which includes over 200 new features, and iCloud, Apple’s breakthrough cloud service. iPhone 4S is a world phone, with both GSM and CDMA technologies built in. Customers can roam in over 200 countries worldwide using GSM networks.

iPhone 4S starts at $199 (U.S.) for qualified buyers with a new two-year contract with AT&T, Sprint, or Verizon. It will be available in the U.S., Australia, Canada, France, Germany, Japan, and the UK on October 14, 2011. iPhone 4S will be available in more countries by the end of October. See the press release for details.

Apple Announces New Features and Lower Pricing for iPod touch and iPod nano

iPod touch
iPod touch now comes in black or white models and starts at just $199 (U.S.). It ships with iOS 5, with over 200 new features that include iMessage, Notification Center, Twitter integration, Reminders, and more. iPod touch is ready for iCloud, which stores your music, photos, documents, apps and more, and wirelessly pushes them to your other devices.

iPod nano
iPod nano now starts at just $129 (U.S.) and features a redesigned Multi-Touch user interface with larger icons, 16 new clock faces (including Mickey and Minnie Mouse), and improved built-in fitness features. iPod nano features the same great clip-on design and bright colors.

Apple Announces iOS 5 and iCloud Availability

iOS 5 and iCloud will be available on October 12, 2011.

iOS 5 is the world’s most advanced mobile operating system. It will be a free software update for iPhone 4, iPhone 3GS, iPad 2, iPad, and iPod touch (3rd and 4th generation).

iCloud is Apple’s breakthrough set of cloud services and will be available as a free download to iPhone, iPad, and iPod touch users running iOS 5 and Macs running OS X Lion. Using iCloud with a PC requires Windows Vista or Windows 7.

iTunes 10.5 is required for iCloud users. It will be available soon as a free update.

GoProYourCrazyAssLoveStory

[YouTubeUlar] <— 116,373 Overall I would give this video a fail coming from GoPro, I know they can do better. It is a little crazy and definitely helps understand the perspective of Jeb Corliss and his dreams. Feel free to scan to 7:15 and watch from their if you don't have to 10 minutes to consume it all. Ouch. Inspire. Be Crazy. GoPro.