Female Control

[iPhone Video Link]

Being out of touch with pop culture is a bad thing. Luckily I spent a night with my couture connoisseur of female creative power… and she caught me up to speed. Cousin Elizabeth – thank you for the wine and dine … and the new queen of pop experience.

What I enjoy seeing here is the Michael Jackson’esque resemblance of story line music videos – along with the processes’ of technology regression. Look for them.

Enjoy.

Axe Detailer – Clean Your Balls

[iDevice Link] <— repost on 01.04.11 441,891 views Similar to the 2006 success of the Philips Body Groom – AXE knows how to play the “lets market on the internets” game too.

It’s good to revisit genius marketing and look back at the 2008 launch of the AXE Detailer.

Successful? Don’t just take my word for it.

Take care when using on sensitive areas.

Good Deeds – Fat Rat in the News

Cousin Matt was caught red handed performing a chime of goodness.

Matt Ruchong, owner and operator or Fat Rat Enterprises in Fortuna, CA is donating parts and man hours to fix up a local soldiers Jeep while he is away serving our country.
[read article]

So if donating is in your blood – this is one surprise story that I can guarantee an amazing outcome.

”If the public wants to donate, it will go in to fund this project,” he said. “I won’t be taking anything out of that fund for my work.”

I just wish I lived closer to document the progress and tell the story.

Call the shop or Email Matt (707) 725-0600.
Tell him you saw the SEMA Episodes – so feel free to talk a little smack.

Vegas Extreme Skydiving – √

[iDevice Link] <— 89 views March 20th, 2010 - By far one of the most relaxing experiences of all time. If you jump at Vegas Extreme Skydiving – You want to jump with Brian Moler. Request him and tip large. Tell him the crazy skydiver from denver sent you.

RJ, Dan, Dave, Mike … What an amazing feeling and opportunity.
Thank you so much.

Golf Digest – 60 Stories in 60 Days

Beginning April 1st, Max Adler, Associate Editor of Golf Digest is taking a 60 day golfing road trip in celebration of the magazines 60 years in publication.

What interests me about Max’s adventure is how he is going to pay it back to some of Golf Digest’s real fans and supporters over the years … and his #1 and #2 example stops both revolve around Long Drive (and luck).

1. LONGEST HOLE-IN-ONE DENVER
Michael Crean aced the 517-yard, par-5 ninth at Green Valley Ranch Golf Club in 2002.

2. LONG-DRIVE PROVING GROUND / LITTLE ROCK
Long Drive champ Sean (The Beast) Fister poses the same challenge to any upstarts who think they can make it in pro long drive: Carry the Arkansas River from the lawn of the Clinton Presidential Library & Museum. (It’s 360 yards.)

Maybe I will try and document a couple of his 60 stops throughout the nation. They sound like good stories… why wouldn’t you want them on video?

[Read Full]

Sudden Acceleration

Toyota – your not the first. Sudden acceleration syndrome has made some news lately. But lets not forget this isn’t anything new. Automobile Magazine takes a look back at the early years of this phenomena.

Audi sales plummeted from a peak of 74,061 units in 1985 to only 12,283 sales by 1991.

I doubt Toyota’s sales will plummet like Audi’s did in the late 80s… as this is merely a small blip on the radar for the worlds largest automobile maker.

Back on the quattro side of things – If only we could do something to slow the growth of Audi today. I’m tired of seeing my brand placed into the hands of so many incapable drivers. What happened to BMW being the ultimate driving machine?

[Read Full]
[A1]

A Concussion is a Brain Injury.

Although I can not support the media and marketing materials behind the BIAA‘s annual Brain Injury Awareness Month campaign – I can support the message they are trying to deliver.

March is brain injury awareness month and quite simply said… A concussion is a brain injury. Get the facts.

I will attempt to wait for their radio campaign to hit me and hopefully change my decision on this totally lame PSA marketing effort. Unfortunately a YouTube search for anything revolving brain injury and awareness results in a far cry from anyone putting a brain behind a brain injury campaign.

Not Genius.

OK Go – This Too Shall Pass

OK Go did it again with this amazing Rube Goldberg esque music video. But they need to be careful with their making of videos. They are presenting too much non-relevent content which pulls from the video and negatively influences my purchasing decision on whether or not I buy this song. Additionally – they sold out to statefarm… WTS’s.

GIZMODO gets the credit

Repeat Core Violation = Goodbye

I found the 2010 Apple Supplier Responsibility Progress Report to be a very interesting read.

Over the last three years Apple has developed their own comprehensive Supplier Code of Conduct and requires their suppliers to contractually commit to their code as a condition of doing business with them. Not only does Apple’s requirements to supplier responsibility keep their suppliers socially and environmentally in check – their entire approach extends beyond just monitoring compliance with their code.

Apple will help suppliers meet their expectations by supporting their efforts to provide training in workers’ rights and occupational health and safety. They motivate their suppliers to improve on their key metrics. In this way, Apple increases awareness of social responsibility and continues to drive improvements in conditions and practices further into their supply chain.

Just another simple example on how Apple is continually changing the world.

Highlights:

Driving Change

During most of our audits, suppliers stated that Apple was the only company that had ever audited their facility for supplier responsibility.

Falsification of Records

In one instance, Apple’s 2008 audit had revealed falsified records for working hours and days of rest. When Apple returned in 2009 for a core violation reaudit, the facility again falsified records—presenting worker timecards, daily production output records, and quality control records that indicated no violations related to working hours or days of rest. When Apple investigated further, we uncovered additional records and conducted worker interviews that revealed excessive working hours and seven days of continuous work. When confronted with this information, the facility provided Apple with accurate timecards. Based on the repeat core violation and inadequate actions, Apple is terminating all business with this facility.

Wages and Benefits

Audits also revealed 45 facilities where wage deductions were used for disciplinary purposes. While the deductions we discovered may be legal under local laws, Apple has required an end to this practice.

Kevin Pearce at Craig Hospital

I’m not a fan of Microsoft or Silverlight – but this olympic video is worth the install. Mac’ers – don’t be scared. Windows’lugers – you probably already are.

Kevin Pearce who was an olympic hopeful and one of the only athletes that could give Shaun White a run for his money suffered a severe traumatic brain injury (TBI) on December 31st, 2009 at Park City. In early February Kevin was moved from the University of Utah Hospital to Craig Hospital in Denver, CO where he began a comprehensive TBI rehabilitation program led by Alan Weintraub, MD.

His Facebook Fan Page is now 44,000 strong and includes daily updates and an amazing amount of activity.

It is good to see such a nice production coming from NBC during the Olympics about Kevin Pearce, his family and his injury. People don’t typically understand what an amazing piece of machinery the human brain is and how complex a full recovery can be. Thanks to Tom Brokaw for getting the facts straight on this one.

This time last year I was tracking progress coming from Riley Poor during his spinal cord injury rehabilitation at Craig. I have currently been working very closely with with Craig Hopspital on a project that will go live on March 4th at their 9th annual Push Dinner.

Being associated with such an amazing place like Craig is something I can take for granted because my parents actually met working here in the 1970s. I grew up around this place and now – after taking Craig on as a client – I have found a new respect for the roots from which I have grown. It is hard to explain what Craig Hospital does. To give you an example … you will have to wait until March 5th.