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A long time in the making and a lot of hard work, GeoRiot now has a pretty face to put in front of their affiliate clicks program.
Back in the day when we conceptualized Ski Movie Music and figured out we weren’t getting paid on more than half the affiliate links being clicked, we realized we had a problem. Finally, after writing an entire book on Mastering the iTunes Affiliate Program and actually working for Apple on the subject, Jesse Lakes finally created a solution — GeoRiot.
Donovan Rossi and I picked up a pretty monumental package today in Golden. This little guy is going to change shift our direction toward more awesomeness.
We shot a Harlem Shake at Bent Gate’s Silverton Sick Days this past Wednesday. It’s worth a socially creative review as this could be the fastest growing viral campaign ever.
“The Harlem Shake” Timeline of Events
1981 — The dance was originally coined in 1981 as a drunk dance by a Harlem resident and creator “Al B”
“it’s a drunken shake anyway, it’s an alcoholic shake, but it’s fantastic, everybody appreciates it.”
2013 — On January 23rd, 2013 – 2 weeks after Baaur’s “The Harlem Shake” dropped on iTunes, still unrelated FilthyFrank uploads this “How To Dubstep”video with his character PINK GUY. At this time, his facebook page which claims he “once tripped and had anal sex with himself” has less than 4,500 likes.
On January 30th he uploads his Compilation #6 – Smell My Fingers video with the Harlem Shake short introduction. This video still only has 322,347 views, but his viewers were asking for more shake. So on February 2nd – he gives them the original Harlem Shake which now has over 10,900,000 views.
“yall naughty fellas wanted the full separate version of HARLEM SHAKE SO HERE IT IS.
SHARE IT WITH YO FRANS XOXO
♥”
Over the next 2 days, 257 of Filthy Frank’s fans share the video, 908 like it and 84 people comment on his original post. A Filthy Remix even pops up and somewhere in the mix people start uploading their own versions. A few of the early videos gained even more views than Filthy Frank’s original, so he re-posted the original to his now growing facebook fan-base on February 6th…
“some swagfag guys made a harlem shake video right after ours and it’s obviously copied. and it’s getting crazy views. but we stand strong, because we have the power of each individual filthy character. don’t forget where you came from, and stay filthy.”
This repost gained another 105 shares, 1,239 likes and 116 comments to propel the Harlem Shake to the masses of the interManets. The competition was on and the creatives started uploading. ImAfricanJesus began a playlist of his Harlem Shake consumptions. CollegeHumor was #9 on the list. By February 9th ImAfricanJesus quit adding Harlem Shakes to his consumption playlist stopping at 47 videos.
On February 8th, the new york times posted an article relating winter storm Nemo + the Harlem Shake as a way to pass your time while being stuck indoors. Filthy Frank posts the article and it gains 38 shares, 858 likes and 150 comments from his fan base. The Chive, Break, Buzzfeed, and Maker Studios out of LA created job campaigns out of their versions of the Harlem Shake which proved the shake could definitely be used for marketing traction. Musical talent Matt and Kim even jumped into the mix.
A good friend of mine, Jason McWilliams, preached the Harlem Shake to Copper Mountain Ski Area on Saturday, February 9th. By February 11th, around 12,000 “Harlem Shake” videos had been posted with a collective 44 million views. One of my favorite and most creative versions was posted by the UGA Men’s Swim and Dive team on February 11th.
On February 12th, Copper Mountain dropped their Harlem Shake creation, which is when I first took notice of the completely random sensation. We recorded our random version on February 13th in Silverton, CO and nearly had the mountain convinced to shoot and upload what I still believe would be the most epic Harlem Shake ever. Conceptually you couldn’t beat a helicopter hovering behind a bunch of Bent Gate Silverton Sick Days skiers and riders dancing their asses off by the rental bus at Silverton. I blame myself, and partially Devin Rhinehart for not TSOIGDH’ng and following through with this one.
The Today Show ripped their own version on February 14th, officially killing the interManets viral meme formerly known as the “Harlem Shake”. To put an exclamation point on it, McWilliams walled me this one just to be sure. Filthy Frank now has over 47,000 likes and 125,000 YouTube Subscribers and overall he seems pretty modest about creating the sensation and actually makes fun of his post Harlem Shake audience.
This completes your Hydle write up and review of what catalysts enabled a creative meme to go Viral. I’m actually pretty surprised the Adelia Shake didn’t take off.
We were all brought up thinking that the heart that you see for Valentine’s day is similar to the Human Heart Organ. That cannot be farther from the truth. Heart Organs are oblong and have a bunch of nasty looking arteries and ventricles coming out of them. The attached photo shows clearly the true origin of the Valentine heart.
I hope you learned something today.
Happy Belated Valentine’s Day
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Tanner Hall nails it with this hype man speech to amp up Henrik Harlaut to throw the first ever nose butter triple cork 1620 which resulted in a perfect score 50 to secure his ESPN X Games Big Air gold medal.
I want to drive slot cars again. Thanks for the inspiration behind random projects Audi. Oh… and thanks for quattro. My 1997 1.8TQ A4 is about to hit 222,222 miles :)
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Matt Stone and Trey Parker created these little animations based on presentations and lectures from the late Alan Watts. It needs zero explanation. Don’t even tell yourself to watch it… just get it.
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Another movie worth finding... and watching. Thanks for the heads up Manley. I Can't believe we hadn't heard of this 2009 film starring Kye Petersen, Mike Hattrup and Glen Plake earlier.
[Edge of Never Homepage]
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Need a quote to inspire the weak necessities of real work, real time and real money? Pick one of these 50 Quotes from Alan Watts and get busy. Good luck freeing your mind.
Zen Buddhist Alan Watts passed away, or transformed life in November, 1973 at the age of 58. He was an imaginative creature and I feel as if I could learn a lot from him and his writing.
[Alan Watts Wikipedia]
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A quick look inside the 2012 24 Hours of Le Mans winning Audi R18 Hybrid V6 Turbo Diesel. This is the first hybrid car to claim the championship at the grueling 24 hour race in France.
Audi continues their winning dominance at Le Mans overtaking Toyota this year for their 8th win in the last 9 years.
WARNING! If you aren’t bored, do NOT click on or start watching these ridiculously bad ass and “free” movies recapping the 2008 and 2011 Audi Le Mans wins.
