[YouTube Link] <— 5,566 I recently visited New Balance and had the ability to interview the man in charge of creating this ad campaign. This series slightly reminds me of the 1980s No Fear ads... Genius. My next set of Baseball (now softball) cleats are going to be Nooobs. New Balance Baseball - Change the Game [Dustin Pedroia – Tell Me] <— 6,753
[Vimeo Link] <— 86,500
“Believe the hype! Triples are the new hot thing in skiing. Not wanting to be left out and to push himself to the max, P White went after it this past week and stomped a triple of his own. Check the full shot and TONS more in Level 1’s forthcoming flick, “After Dark,” dropping September 9th, 2011.”
Only one question coming from me. Where is the Volcano?
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Economies of scale are well understood. Bigger factories are more efficient, bigger distribution networks are more efficient, bigger ad campaigns can be more efficient. It’s often hard to defeat a major competitor, particularly if the market is looking for security and the status quo.
But what about the economies of small? Is being bigger an intrinsic benefit in and of itself?
If your goal is to make a profit, it’s entirely possible that less overhead and a more focused product line will increase it.
If your goal is to make more art, it’s entirely possible the ridding yourself of obligations and scale will help you do that.
If your goal is to have more fun, it’s certainly likely that avoiding the high stakes of more debt, more financing and more stuff will help with that.
I think we embraced scale as a goal when the economies of that scale were so obvious that we didn’t even need to mention them. Now that it’s so much easier to produce a product in the small and market a product in the small, and now that it’s so beneficial to offer a service to just a few, with focus and attention, perhaps we need to rethink the very goal of scale.
Don’t be small because you can’t figure out how to get big. Consider being small because it might be better.
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The first is when you talk about yourself. Directly to people who care to hear you out.
The second is when you pay someone to carry your message. Media for hire, we call it advertising.
The third is when you cajole the ‘editorial’ side to talk about you, with authority. Publicity is often worth more than advertising, but it’s pesky in that it doesn’t perform on demand.
The fourth, the fourth is all the rage right now. That’s when unanointed kings of tiny media, when bloggers and tweeters and others talk about you.
Why do we persist in believing that these four have much in common? They don’t. Being confused about how to classify them is expensive, or worse.
You know you’re in trouble if someone on your team says anything like, “But how do we do this quickly? And at scale? Is there a way interns can churn through names? We have money to spend, hurry!”
There are some that would be delighted if PR and social media would just own up and start playing by the rules of advertising. In other words, you ought to be able to buy this sort of buzz. It’s more efficient, more convenient and more predictable.
Of course, it doesn’t work that way. Buying your way into the fourth horseman doesn’t work. Professionalizing it doesn’t work so well either. What works is making something worth talking about.
As it should be.
If you’re hoping that this now important form of media is going to sit there and promote your average stuff for average people made in bulk but pretty cheap product merely because you’re used to paying media companies to run ads… I think you’re wasting a lot of time and money.
This goes deeper than that. You’ll need to take that money and change the product and the service instead.
[iDevice Link] <— 25,400 I've used this song in an edit before... but it wasn't nearly as epic as this. Nice share Aleksis.
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Andrew Chen coins a great term. A biz monkey is a replaceable, Powerpoint toting, suit wearing, acronym-spewing middle manager business dude drone. They are quick to comment and sneer, slow to actually ship.
When something is scarce, it’s valuable. MBA’s with buzzwords and the ability to raise a million dollars around some web idea are not scarce. They are fungible.
People who understand technology and are willing to bend it to their will, on the other hand, are scarce. They can’t be found with a classified ad on Craigslist or in a blind project ad on eLance.
The job of the smart business person isn’t to fish in waters where coders are cheap. It’s to have enough initiative and vision that the best coders in the world will realize that they’ll do better with you than without you.
Business people add value when they make things happen, not when they seek to hire cheap.
The new Hoover Dam bridge is complete… with huge Mines influence. If I were to remain in the civil engineering program when I actually applied myself in school studies – one day they would write up a project like this about me.
This was a gigantic engineering feat and a very interesting read.
[iDevice Link] <— 2,490,544 Obviously - the power of this advertisement would increase 10 fold had someone just randomly re-created this "based on a true story" story of 5 Taiwanese friends who spent 13 days traveling around Taiwan in memory of their lost friends But then it wouldn't be an advertisement - and we probably would watch it. Genius.
[iDevice Link] <— 149,072 A tribute to Shane McConkey, 1969 - 2009
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I’m researching helicopter production quality… and it looks like there are two players that I have found so far. Let the research continue.
[iDevice Link] <— 1,248 views On March 4th, 2011 - Armenian-American CBS Sports producer and director, Frank Chirkinian passes away at the age of 84 after suffering from lung cancer. Straight from the man himself...
“I was probably the most innovative and brilliant son of a bitch that ever worked in television. I’ve done so damn many things I can’t remember half of them.”
Straight from Golf Coupons…
“He wasn’t a PGA Pro, but he’s headed to the Golf Hall of Fame. Too bad Frank Chirkinian did not live long enough to attend his induction ceremony this May. He would have enjoyed it. Chirkinian, died on March 4 after a battle with cancer. He didn’t play as a pro, but he influenced how we watch the game. Frank Chirkinian, “The father of televised golf,” died at the age of 84. Many of the things we take for granted today in sports coverage, and golf in particular are because of Chirkinian.
Frank produced the first PGA Championship in 1958, at Llanerch Country Club near his home in Philadelphia, and two years later the first televised Winter Olympics from Squaw Valley. He also dreamed up the idea of putting cameras on blimps to cover sports events.
But it was his work in golf that stood out, and at Augusta National in particular. He produced 38 editions of the Masters for CBS, bringing the majestic fairways and greens of Augusta to fans who could only dream of seeing them in person.
Perhaps you assumed golf leaderboards always listed the golfers in relation to par. Nope. It was Frank who thought this was a good idea and introduced it to sports broadcasting in 1960. Before then, it was just aggregate score. Pretty cool that Frank’s idea will last as long as tournaments are played.”
[iDevice Link] <— 12,985,313 I came across this Randy Pausch lecture while YouTubing today... and what a reminder it was to live life to the fullest. It sounds cheesy, but if you are having a hard time comprehending what the point of life is - this lecture will help you. I remember when Randy passed away in 2008 and shortly following I spent a good amount of time consuming his thoughts and lectures and found him to be truly inspirational. I'm glad I ran into him again on the internets... and this time have a bloggish video reminder memory bank tool to share and remember his story forever.
Randolph Frederick “Randy” Pausch (October 23, 1960 – July 25, 2008) was an American professor of computer science and human-computer interaction and design at Carnegie Mellon University (CMU) in Pittsburgh, Pennsylvania.
Pausch learned that he had pancreatic cancer in September 2006, and in August 2007 he was given a terminal diagnosis: “3 to 6 months of good health left”. He gave an upbeat lecture titled “The Last Lecture: Really Achieving Your Childhood Dreams” on September 18, 2007, at Carnegie Mellon, which became a popular YouTube video and led to other media appearances. He then co-authored a book called The Last Lecture on the same theme, which became a New York Times best-seller.
Pausch died of complications from pancreatic cancer on July 25, 2008.
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Randy’s last speech – May 18th, 2008.
[iDevice Link] <— 1,302,675
